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City of Colleyville Page 1
CITY OF COLLEYVILLE
SIGN BOARD OF APPEALS
AGENDA
100 Main Street, Colleyville, Texas, 76034
City Council Chambers - Third Floor
TUESDAY, AUGUST 11, 2026 - 7:00 PM
1. CALL TO ORDER
2. APPROVAL OF MINUTES
2a July 14, 2026 Sign Board of Appeals Meeting Minutes
3. MOTION TO RECONSIDER
3a Consider a motion to reconsider the Board's prior action on Case SC26-
002, a variance request under Chapter 7, Section 7-215 of the
Colleyville Land Development Code for a sign located at 4200 Glade
Road, as approved by the Board on July 14, 2026
4. PUBLIC HEARING AGENDA ITEMS
4a Consideration of a variance to Chapter 7 of the Land Development
Code, Section 7-215, Prohibited Signs, on Lot 2, Block 1, Glade Points
Addition, located at 4200 Glade Road, Case SC26-002
5. ADJOURNMENT
I hereby certify this agenda was posted on City Hall bulletin boards August 4, 2026, by
5:00 p.m.
Daniel Ponder
Planning Manager
A quorum of any Colleyville board, commission, or committee may be present at this
meeting. Any matter on this agenda may, at the discretion of the governing body, be
opened for public comment and discussion.
If you plan to attend this public meeting and have a disability that requires special
accommodations, please advise the City Secretary at least 48 hours in advance at
817.503.1133, and reasonable accommodations will be made to assist you.
CITY OF COLLEYVILLE
SIGN BOARD OF APPEALS
MINUTES
100 Main Street, Colleyville, Texas, 76034
TUESDAY, JULY 14, 2026
CALL MEETING TO ORDER
CITY COUNCIL CHAMBERS
The City of Colleyville Sign Board of Appeals Meeting was called to order by
Chair Frank Carroll on July 14, 2026, at 7:00 p.m.
1. CALL TO ORDER AND ROLL
Present: Frank Carroll, Mic Deakin, Dee Kamerman, Richard Vallario, Rick
Ramirez, and Tom Markwiese
Absent: Dan Shadle
Staff Present: Planning Manager Daniel Ponder and Planner Bethany Lopez
2. APPROVAL OF MINUTES
2a March 11, 2026, Sign Board of Appeals Minutes
Board Member Deakin made a motion to approve the March 11,
2026, Sign Board of Appeals minutes, seconded by Board Member
Vallario.
The motion was carried by the following vote:
Aye: 5 – Vallario, Kamerman, Caroll, Deakin, and Ramirez
Nay: 0
3. APPROVAL OF BYLAWS
3a Consider and adopt the Sign Board of Appeals Bylaws
Sign Board of Appeals Minutes July 14, 2026
Board Member Vallario made a motion to approve the Sign Board of
Appeals Bylaws, seconded by Board Member Deakin.
The motion was carried by the following vote:
Aye: 5 – Vallario, Kamerman, Caroll, Deakin, and Ramirez
Nay: 0
3b Consider and adopt the Zoning Board of Adjustment Bylaws
Board Member Vallario made a motion to approve the Zoning Board
of Adjustment Bylaws, seconded by Board Member Deakin.
The motion was carried by the following vote:
Aye: 5 – Vallario, Kamerman, Caroll, Deakin, and Ramirez
Nay: 0
4. PUBLIC HEARING AGENDA ITMES
4a Consideration of a variance to Chapter 7 of the Land Development
Code, Section 7-215, Prohibited Signs, on Lot 2, Block 1, Glade
Points Addition, located at 4200 Glade Road, Case SC26-002
Planner Bethany Lopez presented the case and briefed the Sign Board on the
request. The proposed sign would be a billboard located at the corner of State
Highway 121 and Glade Road. Billboards are prohibited within the City of
Colleyville.
Steven Betzold, the applicant, came forward and spoke on the case. He stated
his intentions to mimic an existing billboard located within the city.
The public hearing was opened. With no one wishing to speak, the public
hearing was closed.
There was general discussion between the board members regarding the
request. The Board discussed details regarding the previous variance
considered for a billboard at 5312 State Highway 121. The board stated that
a variance was approved by the Sign Board of Appeals in 2022 for another
billboard. There were concerns regarding safety with the addition of the
billboard. Staff recommended denial due to noncompliance with City
regulations.
Sign Board of Appeals Minutes July 14, 2026
Chair Carroll made a motion to approve case SC26-002 under three
conditions: (1) the height of the sign is reduced from 75 feet to 65
feet; (2) one of the existing freestanding signs is removed; and (3)
landscaping is included around the base of the billboard and that staff
conducts a parking analysis. The motion was seconded by Board
Member Deakin.
The motion was carried by the following vote:
Aye: 4 – Vallario, Caroll, Deakin, and Ramirez
Nay: 1 - Kamerman
4. ADJOURNMENT
The meeting adjourned at 7:47 p.m.
The minutes were written and prepared by:
Bethany Lopez
Bethany Lopez
Planner
The meeting minutes were approved on August 11, 2026, by a vote of X-X.
City of Colleyville Page 1
CITY OF COLLEYVILLE
SIGN BOARD OF APPEALS BRIEFING
Agenda Number 3a Agenda Date 8/11/2026 Number -
Type Regular Agenda Items
Department Community Development
Title
Consider a motion to reconsider the Board's prior action on Case SC26-002, a variance
request under Chapter 7, Section 7-215 of the Colleyville Land Development Code for a
sign located at 4200 Glade Road, as approved by the Board on July 14, 2026
Explanation
Attachments
City of Colleyville Page 1
CITY OF COLLEYVILLE
SIGN BOARD OF APPEALS BRIEFING
Agenda Number 4a Agenda Date 8/11/2026 Number -
Type Public Hearing Agenda Items
Department Community Development
Title
Consideration of a variance to Chapter 7 of the Land Development Code, Section 7-215,
Prohibited Signs, on Lot 2, Block 1, Glade Points Addition, located at 4200 Glade Road,
Case SC26-002
Explanation
Steven Betzold, the applicant, has submitted a request for a variance to Chapter 7 of
the Land Development Code, Section 7-215, Prohibited Signs, on Lot 2, Block 1, Glade
Points Addition, being approximately 1.04 acres, and zoned CC-2 Shopping Center.
Variance Request: The applicant is requesting a variance to Section 7-215, Prohibited
Signs, to permit a billboard sign. Billboards are not an allowed use.
Analysis: The property is located within the Freeway Overlay Zone. According to
Section 7-165 – Permanent Freestanding Signs – Area, Height and Setback
Requirements, Freeway Pole Signs are limited to 35 feet in height and 250 square feet
of sign area. The proposed sign is 60 feet tall with 672 square feet of area, exceeding
both standards. The site is developed with two freestanding signs, and the sign code
does not allow a third freestanding sign. The required 60-foot spacing between
freestanding signs also will not be met with an additional sign, resulting in
noncompliance.
Existing Conditions/Background: The subject property at 4200 Glade Road is
developed with a commercial building.
Plat Status: The property is platted.
Surrounding Development: The properties to the north and west are zoned CC-2
Shopping Center and are improved with commercial uses. The border between
Colleyville and Grapevine lies to the east of the property. The border between Colleyville
and Euless lies to the south of the property.
Comprehensive Plan: The City’s comprehensive plan, Destination Colleyville, identifies
the subject property for commercial development. The proposed variance does not meet
the intent of the comprehensive plan.
Public Notification: Staff mailed notices to all property owners within 500 feet as well
as any Homeowners' Associations within 1,000 feet of the subject property regarding
City of Colleyville Page 2
Sign Board of Appeals Agenda Briefing 4a
this request. Grapevine-Colleyville ISD, where the subject property is located, was
notified per State law. Notice was published in the Fort Worth Star-Telegram as required
by State law and the Land Development Code.
Attachments
1. Aerial Map
2. Future Land Use Map
3. Zoning Map
4. Statement of Planning Objectives
5. Site Plan
6. Notification Map
7. Notification Letter
4000
4200
3930
5000
4105 4109 5100
HWY 121 SGLADE RD
K
Subject Property
DISCLAIMER:
This map and information contained in it were
developed exclusively for use by the City of Colleyville.
Any use or reliance on this map by anyone else is
at that party's risk and without liability to the
City of Colleyville, its officials or employees for any
discrepancies, errors, or variances which may exist.
SC26-002
4200 Glade Road
Aerial Map
4000
4200
3930
5000
4105 4109 5100
HWY 121 SGLADE RD
K
Commercial
Subject Property
DISCLAIMER:
This map and information contained in it were
developed exclusively for use by the City of Colleyville.
Any use or reliance on this map by anyone else is
at that party's risk and without liability to the
City of Colleyville, its officials or employees for any
discrepancies, errors, or variances which may exist.
SC26-002
4200 Glade Road
Future Land Use Map
4000
4200
3930
5000
4105
4109
5100
HWY 121 SGLADE RD
CC-2
CPO
K
Subject Property
DISCLAIMER:
This map and information contained in it were
developed exclusively for use by the City of Colleyville.
Any use or reliance on this map by anyone else is
at that party's risk and without liability to the
City of Colleyville, its officials or employees for any
discrepancies, errors, or variances which may exist.
SC26-002
4200 Glade Road
Zoning Map
June 15th, 2026
City of Colleyville
Sign Board of Appeals (SBA)
100 Main Street
Colleyville, TX 76034
SBA Members,
I am hereby submitting a Variance Application seeking SBA approval to allow my company, Lamar
Advertising, to erect a new digital billboard in your city limits located at 4200 Glade Rd., at SH-121 at the city
limits South entrance. Enclosed, you will find exhibits and renderings as precedent with a similar City Gateway
Sign proposal unanimously approved by the City Council on 01/17/23 (Resolution R-23-4809).
The City of Colleyville is unique by having only one (1) City Gateway Sign to the North along the SH-
121 corridor. Fortunately, it’s well-positioned in a highly commercial area with no residential zoning or use
nearby. We feel this proposal balances out the corridor by adding one (1) City Gateway Sign to the South along
SH-121.
Neighboring cities that have granted variance approvals similar to our request include.
- North Richland Hills, The Colony, Lewisville, Grapevine, Carrollton, Arlington, Irving, Grand Prairie,
Northlake, Duncanville, White Settlement, Mesquite, Waxahachie, Forest Hill and various others.
Why should you allow this like neighboring cities?
-Significant Aesthetic Deployment - Brick /Stone Cladded Sign Pole, City logo/branded
-Guaranteed Free Advertising for City & ISD to use for the life of the Sign
-Increase awareness to local businesses which leads to increased sales tax for the City
-A $100,000 lump sum one-time fee paid by Lamar Advertising to the City of Colleyville
Variance Criteria Reasoning
A. Special precedent circumstances exist for this proposed billboard sign. As mentioned above, this
billboard sign would complement the other City Gateway Sign to the North, providing a cohesive
balance to the corridor. Secondly, this site is zoned CC-2 (Commercial) as are all the neighboring
properties. This site is also in the Freeway Overlay Zone on SH-121 where the City allows the largest
and tallest signs in your sign ordinance. Thirdly, you’ll see on the city limits map attached that this sign
site is as far from the city core as it can be. I truly believe this is the best possible position for the city to
get all the benefits of the sign proposal, while not having the sign encumber the core of town where
everyone lives, works and plays. The sign being on 121 is ideal vs being located on Blvd 26 in the center
of town.
B. Literal interpretation of the ordinance allows for a taller sign, per Chapter 7 allows for LED digital
signage sign types which we are requesting. Also, our request is consistent with industry standard sign
face size and height. In fact, TxDOT who regulate all billboard permits along State maintained primary
freeways like SH-121, allows for the exact size and height of sign we’re proposing. See TxDOT sign
regulations included as an Exhibit. Lastly, referenced above are neighboring cities that have allowed my
company and other billboard operators to erect signage via a variance like we’re requesting. Our
proposed sign is the same size and height as almost all of the other signs we’ve mentioned. Our goal is
to achieve consistency in the market with other signage and also deploy a sign optimally visible for a
wide highway such as SH-121.
C. Special Conditions are not the result of the applicant, precedent is however. To recap, we are looking for
variance approval with technology already allowed by your sign code, consistent with State (TxDOT)
regulations and other granted requests by this SBA and various nearby municipalities.
D. A special privilege would not be granted by approving our request.
E. Grounds for issuance of this variance request are not due to non-conforming land use on neighboring
lands in the same district or other districts.
Please review the site plan, application, mockups, plans and various exhibits enclosed. Please let me know
should you require any additional documentation. I look forward to working with you all soon.
Thank you,
Steven Betzold
Real Estate Manager
DFW Region
City of Colleyville
| D A L L A S
Public Private Partnership | Digital OOH & Ad space
WHY LAMAR
•We will deploy Gateway Monument style digital messaging display at $0 expense
to the City of Colleyville, TX.
•Benefits go well beyond, bolstering a sense of place + improve vibrancy + support
economic development + improve communication engagement with the City of
Colleyville residents and public.
General Background
Best in Class Technology
•Lamar uses the newest generation of digital displays, partnering with Daktronics,
an industry leader.
•Displays dim to 10% of typical brightness at night and on cloudy days. AI helps to
trigger life saving PSA in real time.
•LightDirect technology controls the viewing cone to ensure displays are seen by
the target audience only.
•Digital displays are replaced as often as needed with the newest technology.
LHR Rendering
RHR Rendering
Outfront/Burkett
Colleyville
SH-121
Waxahachie
Development Agreement
New Build
Digital OOH
Example: Center mount structure 60’ OAH | 14’x48’ | 15’ VEE
●One time lump sum sign permit fee $100,000
●No cost Ad space for the City and ISD based on availability
●No cost Ad copy, which is changeable during a campaign
●Programmatic with AI Capabilities (response in real time)
●Life Saving PSA | Storm Warnings, Amber Alerts, FBI Alerts, Burn Bans
●Keeps residents safe, informed and engaged
●Drive growth, increasing sales tax revenue and support local businesses
●Ad Restrictions: SOB, THC/CBD & Non-Compete (Municipalities)
Public Private
Partnership
City Benefits | Digital OOH | Ad space
4000
4200
3930
5000
4105 4109 5100
HWY 121 SGLADE RD
K
Subject Property
Buffer
Parcels to be notified
DISCLAIMER:
This map and information contained in it were
developed exclusively for use by the City of Colleyville.
Any use or reliance on this map by anyone else is
at that party's risk and without liability to the
City of Colleyville, its officials or employees for any
discrepancies, errors, or variances which may exist.
SC26-002
4200 Glade Road
Notification Map
NOTICE OF PUBLIC HEARING
«Owner_Name»
«Owner_Address»
«Owner_City» «Owner_Zip»
The City of Colleyville has scheduled public hearings concerning the below referenced request on the
following dates and location:
Sign Board of Appeals Meeting: Tuesday, July 14, 2026, at 7:00 p.m.
3rd floor of City Hall, 100 Main Street, Colleyville, Texas
Request: Consideration of a variance to Chapter 7 of the Land Development Code,
Section 7-215, Prohibited Signs, on Lot 2, Block 1, Glade Points Addition,
located at 4200 Glade Road, Case SC26-002. The request is to allow for
the construction of a billboard sign.
Zoning Case: SC26-002
Applicant: Steven Betzold Location: 4200 Glade Road Property Description: Lot 2, Block 1, Glade Points Addition
Present Zoning: CC-2 Shopping Center This notice has been sent to all owners of real property within 500 feet of the request as such ownership
appears on the last approved tax roll and all homeowners’ associations within 1000 feet. Action by the Sign
Board of Appeals serves as a final action on the request. Denial of the proposal by the Board is final, unless the applicant submits a written notice of appeal within 10 days from the date of action by the Board. If appealed, the request will be placed on the next available City Council agenda.
All interested persons are encouraged to attend the public hearing and express their opinions on the zoning
change request. If you are unable to attend, but wish to have your opinions made a part of the public record,
please submit written comments prior to the public hearing, to the address or email below:
Community Development Department
City of Colleyville
100 Main Street
Colleyville, TX 76034
Citizenletters@colleyville.com
NOTICE OF PUBLIC HEARING
The application is on file for public examination in the Community Development Department at 100 Main
Street, Colleyville, Texas 76034. A brief project description can be found online on the Agenda Packet and
Active Development Case map (please use your phone’s camera to scan QR code below):
For additional information, please contact the Community Development Department at 817.503.1050.
Please reference the zoning case number when requesting information.
Daniel Ponder
Daniel Ponder
Planning Manager