HomeMy WebLinkAboutColleyville Center Advisory Committee-Minutes-08/11/2025
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CITY OF COLLEYVILLE
COLLEYVILLE CENTER
ADVISORY COMMITTEE
MINUTES
5301 Riverwalk Drive
MONDAY, AUGUST 11, 2025 - 5:30 PM
PRESENT: Judith Goodwin; Lee Koch; Fred Mills, Chair; Emily Aguilar; Alex
Thomas; Paul Vigiletti; Louis Miller; Darla Dennison; Kristi Isbell, Asst. Venue
Manager; Chelsea Rose, Manager of Colleyville Center and Colleyville Business
Center
ABSENT: Ann Morgan; Jessica Harig; Chris Carlson
1. CALL TO ORDER
The meeting was called to order by Fred Mills at 5:35 p.m.
2. APPROVAL OF MINUTES
Lee Koch motioned for approval of the May 19, 2025 minutes. Darla Dennison
seconded the motion. The motion was approved with no dissension.
3. REGULAR AGENDA ITEMS
3a Budget and Utilization Update
Chelsea Rose provided a review of utilization that compared May – July of 2024 to
the same months in 2025. Rose noted that utilization of bookable days increased
from 63% to 83% year over year and that the guest count remained in similar
ranges with 4,429 guests in May – July 2025. Darla Dennison asked for clarification
on bookable days and Kristi Isbell explained that the reference is used for days the
Center is available for a booking. Isbell noted that factors such as holidays, building
maintenance and repair, and other schedules determine whether a day is
“bookable.” Rose displayed photos of events from the busy spring season and
described the various banquets, galas, and weddings hosted during this season.
Rose noted that a future focus of marketing will be to remind community of the
versatility of the space for celebrations of love, life, school, and business.
3b Community Engagement and Marketing Update
Rose discussed recent marketing opportunities with GCISD’s Education Foundation
and the annual GCISD New Educator Luncheon and the GCISD Leadership Breakfast
and explained that supporting events with our school district builds community
connections while keeping Colleyville Center in mind for teachers and staff booking
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events for their school. Rose noted that the Colleyville Center hosted the regional
meeting for Texas Association of Venues and Facilities (TxAVF), an organization of
which the Colleyville Center has been a member for over 10 years.
Rose provided information and samples of social media posts and viewer
engagement trends that produced an increase of views by 17.2% over the last 60
days. Rose noted that some of the highest interaction has been for posts about the
Colleyville Business Center. Rose indicated that a goal would be to include more
video content on social media in order to increase views. Discussion ensued on
various ideas for video type posts. Alex Thomas suggested creating a video from
photo submissions set to music and Emily Aguilar suggested time-lapse type videos
of set up through tear down to capture the transformation of the Grand Hall for an
event. Rose reminded of the Colleyville Center’s new Virtual Tour “button” on the
webpage and described the usefulness, thus far, and positive feedback on this type
of remote view of the Center.
Rose reminded members about the ongoing Colleyopoly program and how it serves
as a community engagement device by bringing “feet in the door” traffic, sometimes
with residents previously unfamiliar with the Colleyville Center. Rose explained the
program also provides valuable interaction with residents that help in the creation
of future community engagement programs. Rose noted that due to the positive
feedback on Business BINGO, the Restaurant Roadmap, and Colleyopoly, the
Colleyville Center would likely have a similar program with future Gift Card
campaigns.
3c Update on Facility Maintenance and Improvements
Rose described the closeout of the installation of the new A/V system. Regarding
the window and wall repair project, Rose explained that a City engineer and
contracted architect are facilitating the project and required financial processes.
Rose indicated that the Center is scheduled to have individual windows replaced this
week to address cosmetic issues in the interim as one of these discolored windows
is in a prominent location on the east wall.
Rose explained that one of the oldest HVAC units stopped working in June and
required an emergency replacement. Rose provided photos and described all that
was coordinated to remove, install, and replace the unit. Rose stated that although
there was some reconfiguring of scheduled events, this installation occurred during
the same block of time originally reserved for the window and wall repair project.
Additionally, Rose noted that another HVAC unit’s condensation trap overflowed on
a weekend in July, without events, and required a separate repair and new ceiling
tiles.
Rose provided an update on the sister property, the Colleyville Business Center
(CBC), and encouraged Advisory members to visit and see the new space. Rose
described the Colleyville Chamber’s relationship with the CBC. Rose explained that
the CBC can provide a “launch pad” for new businesses or those unsure whether
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ready for a long-term operation on own site and that the CBC serves as part of a
strategic effort for growth in The Village at Colleyville. Rose said that two suites and
two offices are occupied with two offices available.
3d Discussion of Items for Future Agendas
No other items were presented for future agendas. Rose explained that new state
legislative changes necessitate a review and update of the Bylaws of the Colleyville
Center Advisory Committee. Rose explained that the meeting schedule will be
reduced from four meetings per year, to two meetings per year but these may be
formatted for two mandatory meeting dates and two “as-needed” dates. Rose
indicated that the Bylaws have not changed yet and provided the dates for upcoming
Colleyville Center Advisory Committee meetings: November 17, 2025 and February
16, 2026. The February 16, 2026 meeting will be held at the Colleyville Business
Center located at 35 Veranda Lane.
4. ADJOURNMENT
Lee Koch motioned to adjourn the meeting. Paul Vigiletti seconded the motion. The
motion was approved with no dissension. The meeting was adjourned at 6:20 p.m.
APPROVED BY A VOTE OF 7 AYES, 0 NAYS, AND 0 ABSTENTIONS ON THIS THE
17TH DAY OF NOVEMBER, 2025.