HomeMy WebLinkAboutColleyville Center Advisory Committee-Minutes-2/21/2011COLLEYVILLE CENTER ADVISORY COMMITTEE
FY 2011 FIRST QUARTER
FEBRUARY 21, 2011
MINUTES
Present: Chair Mark Johnson, Karen Birkes, John Bullock, Linda Creed, John Gray, Suzanne
Harrington, Joyce Hammill, Louis Miller, Fred Mills, Connie Nichols, Tom Westerman
and Paul Vigiletti
Assistant City Manager Terry Leake, Center Manager Lin Przybyl, Center Coordinator
Marilyn Gilbert and Center Operations Assistant Tim Hightshoe
Absent: Deena Dendy and Mary Smith
1. Meeting called to order at 5:30 pm by Chair Mark Johnson
2. Minutes from FY 2010 Fourth Quarter meeting were reviewed and approved as written.
3. Committee members discussed outsourcing of the website, marketing of the website and
target cost recovery for the Center. It was discussed that one way to increase cost
recovery is to increase rental fees for non-profit and residents. The last significant fee
increase in those categories became effective in FY 2001-2002.
4. Mark Johnson was unanimously re-elected as Chairman of the Advisory Committee. Louis
Miller was unanimously re-elected as Vice Chairman of the Advisory Committee.
5. The Committee conducted a brainstorming session to generate suggestions for maximizing
the Colleyville Center's marketing plan. The following suggestions will be evaluated for
their feasibility, return on investment and available resources required to implement:
a. Charge Colleyville vendors a referral fee for sending clients to their business.
b. Increase our Social media presence - Facebook, blogs, etc.
c. Prepare a YouTube video or online post
d. Contact °Friends of DFW" to advertise in their media
e. Contact Tarrant County College students to prepare a video as part of class project
f. Encourage photographers working Center events to share pictures of events at
Center
g. Seek photographers that would donate photos of the Center for office and walls.
h. Solicit to administrative assistants and HR Departments to attract corporate
businesses
i. Contract with Groupon for a discounted rate
j. Coordinate discounts for clients using Colleyville businesses for their events
k. Advertise in more Dallas-Fort Worth meeting planners publications
I. Increase attendance at Colleyville Chamber networking events
m. Meet with a successful local meeting planner for advice
n. Advertise in more bridal magazines - Fort Worth Bridal magazine
o. Advertise in the M-pact Newspaper
p. Offer a package for brides of 12 local vendors for a flat fee
q. Combine Economic Development funding to attract medical/legal businesses
r. Solicit to the retirement/investment marketers who host retirement seminars
s. Prepare a separate brochure for the corporate market
t. Promote Colleyville Center during an NCL meeting
6. Meeting adjourned at 7:00 pm.