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Home My WebLink AboutLibrary Board-Agenda Packets-12/12/2022City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda City Hall 100 Main Street Colleyville, Texas 76034 817.503.1000 www.colleyville.com Monday, December 12, 2022 6:00 PM Colleyville Public Library 110 Main Street 1.CALL TO ORDER 2.APPROVAL OF MINUTES October 10, 2022 3.REGULAR AGENDA ITEMS 3a Introduction of new Colleyville Library Board Members 3b Election of Chair and Vice-Chair 3c Review Colleyville Library Board Bylaws 3d Discussion of the Colleyville Public Library Long-Range Plan 2022- 2027 3e Discussion of Items for Future Agendas 4.REPORTS 4a Librarian's Report 4b Friends of the Colleyville Public Library Report 4c Colleyville Public Library Foundation Report 5.ADJOURNMENT I hereby certify this agenda was posted on City Hall bulletin boards Thursday, December 8, 2022 by 5:00 p.m. Mary Rodne, Library Director A quorum of the Colleyville City Council and/or any other Colleyville Board, Commission, or Committee may be in attendance at this meeting. Any matter on this agenda may, at the discretion of the governing body, be opened for public comment and discussion. If you plan to attend this public meeting and have a disability requiring special accommodations, please advise the Library Assistant at least 48 hours in advance at 817.503.1150, and reasonable accommodations will be made to assist you. City of Colleyville Page 1 City of Colleyville Colleyville Library Board MINUTES City Hall 100 Main Street Colleyville, Texas 76034 817. 503.1000 www.colleyville.com Monday, October 10, 2022 6:00 p.m. Colleyville Public Library 110 Main Street 1. CALL TO ORDER Chair Gary McPherson called the meeting of the Colleyville Library Board to order at 6:05 p.m. Present Board members: Chairman Gary McPherson, Vice-Chair Joan Roberts, Molly Skinner, Joseph Stout, Kay Newton, Wanda Cotter, Joy Lee Fulton, Pat Jones. City Staff: Library Director Mary Rodne, Library Community Events Coordinator Maria Hoefke Absent Board Members: Denise Light 2. APPROVAL OF MINUTES August 8, 2022 A motion was made by Molly Skinner and seconded by Joan Roberts to approve the August 8, 2022 minutes. The motion was approved unanimously. 3. REGULAR AGENDA ITEMS 3a Library Board Appointments Update Director Rodne noted that several Library Board positions were up for renewal in November, 2022, and that those with expiring terms should have received a notice from the City Secretary’s office with an application. Those interested in re-applying to the Library Board need to submit their application by October 26th. It was discussed that Board members up for renewal included: Gary McPherson, Molly Skinner, Joan Roberts, and Joy Lee Fulton. All members with expiring terms indicated they would be applying to remain on the Library Board. 3b City of Colleyville Fiscal Year 2023 (FY23) Budget Update Director Rodne updated the Board that the Library’s proposed FY 2023 budget was formally approved by the City Council at the September 20, 2022 meeting. Rodne also stated the Library’s proposal for the replacement of the Library’s two automated materials handling systems as well as remote locker for materials pick-up was Colleyville Library Board Minutes October 10, 2022 City of Colleyville Page 2 included in the City’s Colleyville Economic Development Corporation (CEDC) FY23 Budget. Additionally, the City Council also approved the Library Board’s recommendation for use of the Voluntary Library Fund in FY23, for the purchase of library materials, materials processing supplies, and library programs, in an amount not to exceed $170,000. 3c Colleyville Public Library Long-Range Plan Update Director Rodne reported that Aaron Babcock, Hidell and Associates Architects, had completed a draft of the Library’s Long-Range Plan 2022-2027, which was currently being reviewed by City administrative staff. Rodne added that the final draft should be ready for Library Board review and discussion by the December Board meeting. When approved by the Library Board, the Plan will be presented to the City Council for approval. 3d Colleyville Public Library Fine-Free Update Director Rodne said the Colleyville City Council formally approved the Library’s Fine Free initiative including eliminating library fines and updating the Library’s fee schedule. That action took place at the September 20th City Council meeting and the policy formally took effect on October 1, 2022. Rodne said most libraries in the surrounding area were already fine free and most recently, the Arlington and Richardson libraries also announced they were moving to a fine free system. Rodne displayed the signage, t-shirts, flyers, and bookmarks the Library had made advertising for the Fine Free changes. Board members asked if the Library had received any materials from patrons with previous fines and Rodne said, yes, the Library had received some books back that had previously been withdrawn from the collection. Some Library card holders had held on to their books, knowing their fines would be eliminated. With the Fine Free initiative, Rodne said that the Library had to update their policies regarding fees. Previously, if a Library card holder reached the $5 late fine threshold, paying as little as $.10 would allow them to check out or renew materials. With the new policy, Library accounts with overdue items are blocked from checking out or renewing as well as blocked from any usage of e-materials. After three warnings from the Library, at the 21-day mark, accounts are blocked and at 42 days, if nothing has been returned, patrons are billed for their items. Colleyville Library Board Minutes October 10, 2022 City of Colleyville Page 3 Board member Roberts stated that the new policy should be more motivating for users to return items on time, especially those who use the Library’s e-Books. A motion was made by Kay Newton and seconded by Molly Skinner to approve the Library’s revised Circulation Policy that reflects the new fine-free policy. The motion was approved unanimously. REPORTS 4a Librarian’s Report A. Monthly Statistics: Director Rodne provided an overview of the statistics and programs for the months of August and September 2022. Director Rodne stated overall the statistics show the Library is doing very well and making a good comeback from previous COVID statistics. The Library’s gate count, transactions, study rooms, programs, computer use, cloudLibrary, and circulation numbers have all been making a steady rise. Board president McPherson asked if program attendance had returned to pre- COVID levels. Director Rodne said that during the Summer Reading Program, the Library did see smaller crowds for some weekly programs that previously had a larger attendance pre-COVID. B. Donations: Rodne reported that the Library had received a total of $10,427.05 in the months of August and September. In August, the Library had received a $10,000 donation from long-time Library patron Ann Maddux in memory of her daughter, Athena Logan. Rodne noted that staff had discussed the option of purchasing some type of art pieces for the Library depicting Ms. Logan’s love of dogs and reading. Rodne asked the Board if they had any suggestions for a lasting memorial. Board members agreed additional artwork or sculpture(s) for the Library depicting Ms. Logan’s interests could be considered. Additionally, Director Rodne said the Library had received a Reimbursement Grant in the amount of $427.05 from the Texas State Library and Archives Commission for Interlibrary Loan Lends to Texas Public Libraries in State Fiscal Year 2022. This program, Tex-Share, provides for Libraries throughout the State to request or lend materials with each other. For participating, the Library receives a certain dollar amount, which in the past has been several thousand dollars a year. This year the amount received was significantly less. Rodne noted that the Library is investigating why requests from other libraries were lower this year, which resulted in a smaller Grant amount. Colleyville Library Board Minutes October 10, 2022 City of Colleyville Page 4 C. Programs: Rodne continued with an overview of the Library’s programs for August and September. The Library hosted 29 Adult programs with 204 people attending. The Library also hosted 38 Youth programs with 887 children attending. Registration for the Fall 2022 programs opened on September 6, 2022, with the first day of classes/programs, Monday, September 12, 2022. The Library participated in National Library Card Sign-Up Month in September with a bee-themed “Bee SMART! Buzz into the Library today,” program. The month culminated with a Bee Party featuring a bee-keeper who brought in a ‘slice’ of a working beehive. Nearly 170 children and adults attended the after-school program which also featured bee-themed crafts and refreshments. Additionally, Library card holders during the month of September were asked to sign-up, show or renew their Library cards. Those participating were entered into drawings for either an adult or child’s Amazon Fire HD 10 or a $50 Visa Gift Card. Also, for every five check-outs, card holders were entered in a drawing for a $25 gift card to one of six local restaurants. The Library saw 119 new Library cards from the program. Further, Rodne stated the Library continues the month of October with its Halloween StoryWalk® located around The Plaza. The children’s book, The Ghosts Went Floating, is the featured story. On Halloween, the Library will host Check ‘n Treat, where patrons who check out five items receive a candy treat bag. Additionally, if a child comes to the Library in costume, they will receive an extra treat. In November, the Youth Services Department will host Dino-vember themed programs. In December, the Library will host an Author Luncheon with Dave Lieber, who will discuss his books on Ross Perot, Sr. and Amon G. Carter, Sr. 4b Friends of the Colleyville Public Library Report Friends of the Library President Joan Roberts stated the group had suspended acceptance of donations to date. The Friends had received a call from a resident looking to donate 60 boxes of cookbooks, of which the Friends said they could accept 10 boxes. However, no boxes had arrived to date. Library Board members discussed the potential for valuable older cookbooks as well as the time and travel it took to sort donations. Roberts also noted that the Friends of the Library had donated $500 to the Library for the upcoming Author Luncheon in December. Roberts concluded that the Friends of the Library would be having their general meeting on October 11, 2022, via Zoom and all were invited to attend. Colleyville Library Board Minutes October 10, 2022 City of Colleyville Page 5 4c Colleyville Public Library Foundation Report There was no formal report. In lieu, Director Rodne stated the group had been focused on the annual North Texas Giving Day, held in September. Discussion ensued regarding donations and matching funds through North Texas giving Day. 4. ADJOURNMENT A motion was made by Joan Roberts and seconded by Kay Newton to adjourn the meeting of the Colleyville Library Board at 6:37 p.m. The motion was approved unanimously. APPROVED BY A VOTE OF _ AYES, __ NAYS, AND __ ABSTENTIONS ON THIS THE ___ DAY OF__. Minutes taken and prepared by: Maria Hoefke Library Community Events Coordinator City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3a Agenda Date 12/12/2022 Number Type Regular Agenda Items Department Library Title Introduction of new Colleyville Library Board Members Explanation This item allows for the introduction of new Colleyville Library Board member(s). Attachments 1. Library Board Roster - Updated 11-2022 Updated 11/22/2022 LIBRARY BOARD PLACE 1 Kay Newton (817) 421-0139 gksafig@aol.com TERM: Nov 2021 – Nov 2023 PLACE 2 Gary McPherson (972) 742-5778 McPherson7@verizon.net TERM: Nov 2022 – Nov 2024 PLACE 3 Pat Jones (817) 994-4880 Patjones102@gmail.com TERM: Nov 2021 – Nov 2023 PLACE 4 Molly Skinner (214) 536-7219 mollyskinn@aol.com TERM: Nov 2022 – Nov 2024 PLACE 5 Wanda Cotter (806) 886-3661 Pleiades1972@gmail.com TERM: Nov 2021 – Nov 2023 PLACE 6 Joan Roberts (817) 571-5721 jlroberts52@gmail.com TERM: Nov 2022 – Nov 2024 PLACE 7 Joy Fulton Lee (817) 907-9293 joyfultonlee@gmail.com TERM: Nov 2022 – Nov 2024 ALTERNATE 1 Joseph Stout (817) 988-9488 josephstout@yahoo.com TERM: Nov 2021 – Nov 2023 ALTERNATE 2 VACANT EX-OFFICIO – Library Foundation Denise Light (817) 319-6608 dflight16@yahoo.com EX-OFFICIO – Friends of the Library Joan Roberts (817) 571-5721 jlroberts52@gmail.com City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3b Agenda Date 12/12/2022 Number Type Regular Agenda Items Department Library Title Election of Chair and Vice-Chair Explanation The Colleyville Library Board bylaws state that the Board shall, annually, elect a Chair and Vice-Chair from among the members. Officers shall serve a one-year term or until a successor is elected. Attachments 1. Colleyville Public Library - Chair and Vice Chair Terms COLLEYVILLE PUBLIC LIBRARY LIBRARY BOARD CHAIR AND VICE CHAIR TERMS CHAIR VICE CHAIR TERM Taraba, Gary Wollin, Carol September 2001 - June 2002 Taraba, Gary Wollin, Carol July 2002 - June 2003 Jones, Pat D.Roxburgh, Richard July 2003 - June 2004 Jones, Pat D.Eytcheson, Nancy July 2004 - June 2005 Eytcheson, Nancy Jones, Pat D.July 2005 - June 2006 Eytcheson, Nancy Jones, Pat D.July 2006 - June 2007 Jones, Pat D.Isbell, Steve August 2007 - September 2008 Davis, Jerome Rippe, Mary Alice October 2008 - September 2009 Davis, Jerome Rippe, Mary Alice October 2009 - September 2010 Davis, Jerome Rippe, Mary Alice October 2010 - September 2011 Davis, Jerome Bolline, Thad October 2011 - October 2012 Davis, Jerome Bolline, Thad November 2012 - September 2013 Bolline, Thad Davis, Jerome October 2013 - September 2014 Bolline, Thad Kennedy-Ziegler, Victoria October 2014 - September 2015 Noronha, Vernon Kennedy-Ziegler, Victoria October 2015 -July 2016 Newton, Kay Skinner, Molly August 2016 - January 2018 Skinner, Molly Billinger, Seanna February 2018 - September 2018 Skinner, Molly McPherson, Gary October 2018 - November 2019 McPherson, Gary Cecilia Sublette December 2019 - November 2020 McPherson, Gary Cecilia Sublette -11/20-5/21 - Open December 2020 - November 2021 McPherson, Gary Joan Roberts December 2021 - November 2022 December 2022 - November 2023 City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3c Agenda Date 12/12/2022 Number Type Regular Agenda Items Department Library Title Review Colleyville Library Board Bylaws Explanation This item allows the opportunity to distribute and review the bylaws of the Colleyville Library Board. Attachments 1. Library Board Bylaws - Approved April 2013 COLLEYVILLE LIBRARY BOARD BYLAWS ARTICLE I – Identification and Purpose The Colleyville Library Board was established by the City Council of Colleyville, Texas, by Ordinance O-04-1466 on June 15, 2004. The purpose of the Colleyville Library Board is to act as an advisory board to the City Council relating to all nature of library facility planning and programming. ARTICLE II – Membership 2.1 The Colleyville Library Board shall consist of seven (7) members, who shall be appointed by the City Council for a two (2) year term; provided three (3) members shall be appointed each odd-numbered year and four (4) members must be appointed each even-numbered year. Places on the Board shall be numbered one (1) through seven (7). The Board shall also consist of two (2) alternates serving two-year terms. Alternates shall be numbered Alternate 1 and Alternate 2. 2.2 Members shall serve without compensation and until their successors are appointed. 2.3 Members must be residents of Colleyville, Texas unless City Council waives the residency requirement. 2.4 In the event of a vacancy on the Colleyville Library Board, Alternate 1 shall fill the unexpired term and Alternate 2 shall be appointed to serve as Alternate 1. In the event of more than one vacancy on the Board, Alternate 1 and Alternate 2 shall fill the unexpired terms. Applications shall be accepted through the City Secretary’s office for the Alternate position(s) and filled by City Council appointment for the length of the unexpired term. 2.5 The City Council, if it deems it desirable, may appoint ex-officio members to the Board. Such ex-officio members shall be appointed on an annual basis and the term of office of such ex-officio members shall be one year from the date of appointment. Such ex-officio members shall have no voting authority. In consideration of appointment of ex-officio members to the Board, the President of the Friends of the Colleyville Public Library and the President of the Colleyville Public Library Foundation shall be appointed to serve as ex-officio members with concurrent terms of the Presidents of the Friends of the Colleyville Public Library and the Colleyville Public Library Foundation. Page 2 of 3 Colleyville Library Board Approved February 11, 2013 2.6 If a member of the Colleyville Library Board fails to maintain a seventy-five percent 75%) attendance record for all regularly scheduled meetings, the Chair or staff liaison will notify the City Secretary. City Council may, at its discretion, declare a vacancy, advertise the open position, or appoint a replacement without advertising. ARTICLE III – Officers 3.1 The officers of the Colleyville Library Board shall be the Chair and the Vice Chair. 3.2 The Colleyville Library Board shall elect the Chair and Vice Chair from among the members annually. The officers shall serve one-year terms or until a successor is elected. 3.3 In the event of resignation or incapacity of the Chair, the Vice Chair shall serve as the Chair for the unexpired portion of the term. 3.4 City staff shall take minutes of the meeting and serve as custodian of Colleyville Library Board records. ARTICLE IV – Meetings 4.1 Regular meetings shall be held bi-monthly on the second Monday of the month at 6:00 p.m. at the Colleyville Public Library, located at 110 Main Street. Meeting dates, times and location may be changed as necessary. 4.2 Members unable to attend a regular meeting shall notify the Chair or staff liaison by noon of the meeting day. 4.3 A majority of the voting Colleyville Library Board members shall constitute a quorum to conduct business of the Library Board. The act of the Colleyville Library Board members, present at a meeting, at which a quorum is in attendance, shall constitute the act of the Colleyville Library Board. 4.4 Meeting agendas will be posted on the City Hall bulletin boards and the City’s web site 72 hours prior to a meeting. Meeting agenda packets will be available to the public on the City’s website 72 hours prior to a meeting. Approved meeting minutes will be included in City Council agenda packets under Reports. 4.5 Meeting agenda packets will be distributed to each member 72 hours prior to a meeting. 4.6 The Chair shall preside at all meetings. In the absence of the Chair, the Vice Chair shall preside. 4.7 The Chair may recognize individuals wishing to speak regarding an item on the agenda. Page 3 of 3 Colleyville Library Board Approved February 11, 2013 4.8 Special meetings may be called at the request of the Chair or three members of the Colleyville Library Board for the transaction of business. Posting and notification meeting requirements shall apply to special meetings. 4.9 The Colleyville Library Board may establish sub committees as deemed appropriate. Such committees will be dissolved upon completion of the charge or task. ARTICLE V – Duties and Responsibilities 5.1 The Colleyville Library Board acts in an advisory capacity to the City Council in all matters pertaining to the library facility planning and programming, including development of long range capital improvement programs. 5.2 Recommend policies for library services, and the adoption of standards for public library facilities and their financial support. 5.3 Receives requests for public funding for educational purposes of any public or private person(s), associations or business entities, and forward such requests with recommendations to City Council. 5.4 Review the annual operating budget and capital improvement requests related to library programs with the Library Director, and provide recommendations to the Director for submission to the City Manager or designee for consideration. 5.5 Cooperate with City boards, commissions, and committees, other governmental agencies, civic groups, and all citizens of the City in the advancement of sound library planning and programming. 5.6 Board members will take the Attorney General Texas Open Meetings Act on-line training course, available on this link. http://www.oag.state.tx.us/open/og_training.shtml#22, or you may obtain a DVD of the training course from the City Secretary, and provide a copy of the Certificate of Course Completion to the City Secretary. The training must be completed not later than the 90th day after the date the member takes the oath of office or otherwise assumes responsibilities as a member of the governmental body. ARTICLE VI – Amendments 6.1 These bylaws may be amended by a majority vote at any regular meeting, if all members have been notified of the proposed amendment 72 hours prior to such meeting. Amendments must be in compliance with applicable City ordinances. City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3d Agenda Date 12/12/2022 Number Type Regular Agenda Items Department Library Title Discussion of the Colleyville Public Library Long-Range Plan 2022-2027 Explanation This item is provided to allow the Library Board to receive an update and provide input regarding the Colleyville Public Library Long-Range Plan 2022 - 2027. (Plan) Aaron Babcock, Hidell and Associates Architects, will present an overview of the updated Plan including: process, conclusions, and recommendations. Following the presentation and discussion, staff will seek Board approval of the Plan. Once approved by the Library Board, the Plan will be forwarded to City Council for approval, as defined in the Texas Administrative Code, Title 13, Part 1, Chapter 1, Subchapter C, Rule §1.83. Attachments 1. Colleyville Public Library - Long-Range Plan 2022 - 2027 - Final Report 12.12.2022 2. Colleyville Public Library - Long-Range Plan 2022 - 2027 Presentation - 12.12.2022 COLLEYVILLE PUBLIC LIBRARY FINAL REPORT 12.12.2022 Prepared by Hidell and Associates Architects, Inc. LONG-RANGE PLAN 2022 -2027 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 -2027 Prepared for City of Colleyville, Texas Colleyville Public Library by Hidell and Associates Architects, Inc. For more information, please contact: 110 Main Street Colleyville, TX 76034 817.503.1150 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Table of Contents P A G E | i TABLE OF CONTENTS ACKNOWLEDGEMENTS ............................................................................... iii LIBRARY PERFORMANCE ASSESSMENT ....................................................... 1 INTRODUCTION ......................................................................................... 1 COMMUNITY FACTORS IMPACTING THE LIBRARY ............................................ 2 COMMUNITY DEMOGRAPHICS ........................................................................................................ 2 Aging Population. ....................................................................................... 2 Affluence and Education. ............................................................................. 2 CHANGING USER TRENDS ........................................................................... 3 Digital Collection ........................................................................................ 3 Technology ............................................................................................... 4 Omnichannel Marketing .............................................................................. 4 Making Access Easier .................................................................................. 5 Emergency Response Plan ........................................................................... 5 COMMUNITY OPINION REGARDING THE COLLEYVILLE PUBLIC LIBRARY .... 7 PEER LIBRARY COMPARISON ...................................................................... 8 LIBRARY SERVICES ASSESSMENT ............................................................... 9 OVERVIEW OF CURRENT LIBRARY SERVICES ................................................. 9 ASSESSMENT OF THE LIBRARY'S COLLECTION ............................................... 9 ASSESSMENT OF THE LIBRARY’S TECHNOLOGY ........................................... 10 ASSESSMENT OF THE LIBRARY’S PROGRAMMING ......................................... 10 ASSESSMENT OF THE LIBRARY’S FACILITY .................................................. 11 ASSESSMENT OF THE LIBRARY’S STAFF ...................................................... 12 CONCLUSIONS .......................................................................................... 13 What the Library does well… ...................................................................... 13 What the Library can do to improve… .......................................................... 13 LIBRARY SERVICE RECOMMENDATIONS ................................................... 14 Increase access to digital collections ........................................................... 14 Streamline access to the collection ............................................................. 14 Reallocate collection areas ........................................................................ 15 Engage the aging population ..................................................................... 15 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Table of Contents P A G E | ii Develop an Emergency response strategy.................................................... 16 Implement strategies to react to changing Technology needs ......................... 17 Develop an Omnichannel Marketing Plan ..................................................... 18 Develop a replacement plan for end of use furniture and equipment ................ 19 APPENDIX – ONLINE SURVEY RESULTS .................................................... 20 APPENDIX – PEER LIBRARY ANALYSIS ..................................................... 44 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Table of Contents P A G E | iii ACKNOWLEDGEMENTS The planning team would like to recognize and thank the Community members and Staff members for their knowledge, assistance, and insight throughout the process of developing this plan. The contributions of the following people are appreciated and helped make this document possible: Library Board Gary McPherson, Chair Kay Newton Pat Jones Molly Skinner Wanda Cotter Joan Roberts Joy Fulton Lee Joseph Stout Denise Light, EX-Officio, Foundation Joan Roberts, EX-Officio, Friends Library Staff Mary Rodne, Library Director Kara Teeter, Adult Services Librarian Jack Pawlowski, Circulation /Technical Services Librarian Jessica Hilliard, Youth Services Librarian Mayor and City Council Bobby Lindamood, Mayor Kathy Wheat, Mayor Pro Tem, Place 3 Brandi Elder, Place 1 George Bond, Place 2 George W. Dodson, Place 4 Chuck Kelley, Place 5 Callie Rigney, Place 6 City Staff Jerry Ducay, City Manager Mark Wood, Assistant City Manager Adrienne Lothery, Assistant City Manager LIBRARY PERFORMANCE ASSESSMENT COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 1 LIBRARY PERFORMANCE ASSESSMENT INTRODUCTION The Colleyville Public Library Long-Range Plan provides a five-year framework for delivering library services and programs to meet community needs. This report includes recommendations to assist the Library in meeting the needs to best serve the residents of Colleyville. An online survey was utilized to gauge public opinion regarding current and future library services during the planning stage. The planning team conducted several staff focus groups to gauge the current staff process and identify future needs. Key performance statistics have been analyzed as they relate to peer libraries. The previous long-range plan included several recommendations for the reorganization of the first and second floor s of the Library. These changes have been analyzed to confirm the proposed changes are meeting staff and user needs.The final plan provides recommendations to address program and service needs identified during the planning process. The Library serves the cultural, educational, and intellectual needs of Colleyville residents of all ages. First and foremost, the Library ensures that residents will have access to materials in various formats anytime/anywhere. Secondly, the Library offers an array of early literacy programs and services. Third, the Library is a resource that provides materials and programs for lifelong learning, allowing Colleyville residents to explore topics of interest for self-directed personal growth and development opportunities throughout their lives. In the FY2021, the Library had 75,305 visitors and circulated 246,043 items. Colleyville residents of all ages will have state-of-the-art library services, accessible “Anytime, Anywhere.” The Library is responsible for the following core services: Provide access to reading, viewing, and listening materials Provide early literacy programs and services to create young readers Provide resources for lifelong learning The mission of the Library is: COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 2 COMMUNITY FACTORS IMPACTING THE LIBRARY The Colleyville Public Library serves Colleyville residents with an estimated service population of 26,057. In FY2021, the Colleyville Public Library had 10,873 resident cardholders and 1,607 non-resident cardholders from surrounding cities that offer reciprocating services. The community is one of the most affluent and highly educated communities of the Dallas-Fort Worth Metroplex, with a median household income of $163,509 and 65% of the city's population over 18 having a bachelor's or graduate degree. The Colleyville community has a median age of 48.6, three years older than the time of the last report in 2016. This median age is also significantly higher than the 33.6 median age of Texas residents. As the median age trends are older, the impact on library services could be significant. With 57% of the population over 50 and the age of the community trending older, the Library will need to modify services as needs change. Aging Population. The Journal of Librarianship and Information Science conducted a study in 2019 regarding library services for an aging population. Results suggest that libraries serve their aging communities in multiple ways. Some libraries provide a plethora of specialized programs focused on the specific needs of older adults. Others extend core library services to ensure they are accessible to older adults. Others invest in infrastructure and staff development to prepare for an aging society. The Colleyville Library will need to implement strategies to engage the aging population and meet community needs. Affluence and Education. National statistics indicate wealthy and highly educated people are more likely to use libraries. College graduates make up 90% of book readers. With 65% of households with a bachelor's or graduate degree, Colleyville citizens most likely use or have used library services. The 2020 census indicated that 99.7% of households have a home computer and broadband internet access. The need to provide wireless access, appropriate seating and power for those patrons that bring laptops, tablets, and smartphones will increase. The Library reduced the number of public computers in 2018, with floor space reallocated to flexible seating for patrons bringing devices. This reallocation of space has benefited patrons who use the Library for remote work, research, and study. The future need for public computer access is not expected to increase over the next five years. COMMUNITY DEMOGRAPHICS COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 3 CHANGING USER TRENDS Recent events have had a significant impact on library services. The continued growth in digital content, the mainstream adoption of social media, and the global pandemic have all impacted user expectations for library services. The growth of digital content such as e-Books and e-Audiobooks has increased user demands for access to these materials. The mainstream adoption of social media has required libraries to adopt Omnichannel Marketing to communicate to community members. The global pandemic required libraries to pivot services, resulting in users' habits changing. Many of these new habits continue to affect library services and consumer expectations. Digital Collection. Access to digital content (e-Books and e-Audiobooks) continues to gain popularity. Texas Libraries have experienced a 115% increase in digital lending since 2016. According to Pew Research, 30% of American adults have read an e-Book in 12 months. That research suggests that 23% of adults have listened to an e-Audiobook in 12 months. Currently, 24% of the Colleyville Library's overall circulation is digital, and the per capita use of the digital collection is double peer libraries. The Colleyville Library has implemented a few strategies to assist with this demand. Joining a consortium has assisted in meeting the demand for digital lending, with access to a larger selection of materials. Colleyville has been part of the cloudLibrary consortium since 2019, offering access to a larger collection. The online survey results indicated that access to this consortium was a barrier for some users who own certain Kindle models. The cloudLibrary system does not currently allow access for a user with a Kindle Paperwhite reader. Access to a digital collection has proven to be ever-evolving and complicated for Public Libraries. In 2019, The Hachette Book Group (HBG) changed its digital lending model for libraries, replacing its perpetual ownership model with a two-year access plan for e-Books and e-Audiobooks. The "Big Five" publishers also initially decreased library prices for e-Books and e-Audiobooks but eliminated this discount when the libraries renewed access. Some publishers have replaced perpetual access for libraries to digital content with two-year access at prices ranging from $39.99 to $79.99, placing a financial burden on public libraries and limiting access to the public. These publishers continue to change the terms of access to digital content for libraries. Traditional print materials for libraries cost approximately $30, which grants the Library unlimited access to lending the book for the book's life. With limitations on digital content, the availability of a public library to purchase a diverse collection becomes cost-prohibitive, as having to purchase the digital collection every year is a financial burden. The Colleyville Library utilizes three digital material purchasing types: outright purchase (own), pay-per-use, and perpetual purchase. Certain publishers allow the "own" model for digital COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 4 content, allowing the Library to lend the item indefinitely. Only 14% of all digital items were purchased using the "own" model in the last six months. The pay-per-use model charges the Library when an item is checked out. Cost can range from $1.00 - $9.99, depending upon demand. This model can satisfy high-demand items but comes at a higher cost. The perpetual purchase or license model is a fee for a set amount of checkouts or time. Typically, 26 or 52 checkouts per payment or 1 to 2 years per payment. These purchase systems lead to a higher cost per collection item than the traditional print material. With digital circulation well above state and peer library averages, the Colleyville Library must continue enhancing access and increasing selections to meet user demand. Technology Public libraries have a long history of providing communities with access to technology. Since opening in 2003, the Colleyville Public Library has offered access to public computers. Over the years, the Library has expanded the technology it offers patrons, such as wireless access, self-check-out and automated sorting check-in machines. These technologies remain a vital part of the Library’s services and have assisted staff efficiencies. The Library will need to implement a plan to periodically update and replace this equipment to remain current with ever-evolving innovations. Omnichannel Marketing Omnichannel library marketing is the practice of marketing across multiple platforms, including member e-mail, newsletter, apps, social media, and announcements on the Library's website. This approach lets libraries connect with members on multiple digital endpoints, offering a better member experience. The Library has utilized print flyers, newsletters, the Colleyville Communicator, Colleyville E-News and its website to provide information in the past. Recently, the Library added Twitter and Facebook as social media channels for promoting information. Respondents to the online survey identified Facebook and the Library's Website as the most useful forms of communication for library programs and events. The Library will need to continue to utilize omnichannel marketing to provide information to the Colleyville citizens. As Citizens have recently embraced streaming options and virtual programming, the Library will need to elevate efforts to provide services that meet community needs. Proactive libraries understand the importance of meeting existing users' needs and dedicating more effort to keeping them. Investing in a database that engages library members throughout their journey will become key to meeting changing expectations. Information on users' preferences will enable libraries to target better messaging to engage in their services, events, and programming. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 5 Marketing automation is all about using software to automate your marketing activities. Library marketing departments will seek to automate and integrate their siloed and repetitive tasks, such as e-mail marketing, social media posting, and event campaigns. This way, they can provide their members a targeted and tailored experience. The marketing automation technology makes these tasks easier and will enable staff to synchronize marketing across all key channels and stages of engagement. Making Access Easier Expanding access to information resources is at the core of what libraries do. Making access easier has been a frequent opportunity for innovation in libraries, which continue to offer surprising service enhancements that help bring information to their communities. During the pandemic, access to materials was challenged with user habits changing. Library patrons utilized the drive-up window for both drop-off and pick-up of items. Placing materials on hold before coming to the Library has increased over the last few years. Over half of survey respondents identified picking up holds as an activity they do when visiting the Library. Like those used by Amazon and UPS, self-service smart lockers provide libraries with new opportunities to streamline holds and reserves processes. The online survey results indicated that 51% of respondents picked up holds at the Library. Implementing a plan to accommodate holds beyond library hours will improve access to the collection. The Colleyville Library could utilize a smart locker system at a City owned facility to expand access to holds. Emergency Response Plan During the pandemic social distancing adversely affected Library use, decreased program attendance, limited access to materials for some users, and changed staff roles to accommodate needs. Libraries throughout the country pivoted services in reaction to public health issues. Libraries implemented home delivery, provided curbside pick-up, and prepared kits for patrons to take home with books and crafts. Many programs throughout the US were done virtually, with storytimes on webcam and book clubs meeting via Zoom. These strategies proved so popular that libraries have integrated them into regular service offerings. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 6 The Colleyville Library implemented a few of these strategies during the pandemic, including home delivery, the drive-up window for drop-off and pick-up and offering take and make kits. Due to its popularity, the Library plans to continue the home delivery and pick-up at the drive-up window. The Library allows patrons to pick up holds at the drive-up window and plans on offering take and make kits as long as they remain popular. At the beginning of the pandemic, libraries were caught off guard, with limited information on how to provide socially distanced environments, if materials need to be sanitized, what staff and patron protocols should be for use, etc. Many libraries have developed not only public health strategic plans but emergency response plans, inclusive of emergency events, from natural disasters to active shooter events. These response plans identify policies and set standards and expectations for the library staff and patrons should future events occur. It is recommended the Library develop an emergency response strategy to remain prepared. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 7 COMMUNITY OPINION REGARDING THE COLLEYVILLE PUBLIC LIBRARY As part of the overall needs assessment process, the planning team engaged the community to assess overall satisfaction and current and future needs. A survey was distributed, resulting in 1,467 total participants, of which 41% had used both online and in-person library services over the past 12 months. Questions included assessing the Colleyville Public Library’s current conditions, challenges and solutions during Covid 19. Questions were developed regarding future needs and potential service changes to assess public opinion regarding future services. The results indicated overall satisfaction with Library services and staff. Participant Snapshot 1,466 total participants 32% used the library in person in the past 12 months* 10% only used online services in the past 12 months* 41% used both online and in person services in the past 12 months* *(Represents activity during ongoing pandemic conditions) ▪75% checked out books or other materials ▪52% pick-up holds ▪45% read or browse the collection ▪26% download books form the online portal ▪53% have used the drive-up window for requested materials. ▪21% attend a children’s program when visiting the library ▪Respondents overwhelmingly find the staff helpful and pleasant ▪88% of respondents thought the children’s programs were good or excellent ▪93% rated the library facility as good or excellent How the Participants Use the Library What the Participants Thought Who Participated COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Performance Assessment P A G E | 8 ▪56% were interested in the library adding non-traditional items for check- out / use, such as an engraver, laminator, label maker, etc. ▪72% identified a notary public as a service they would utilize ▪71% identified Adult and Children’s science, art, and computer classes as programs they would attend ▪Access to Saturday storytimes for working families ▪Streamline access to digital collections ▪Expanded access to audio books ▪More digital content ▪After hours holds for pick-up ▪More study spaces PEER LIBRARY COMPARISON The Colleyville Public Library performs very well within the State of Texas. Utilizing the Texas Public Library Statistics for 2020, the planning team compared the Colleyville Public Library vs. communities with a population of (25,000 - 49,999) and the State of Texas average for all libraries. These key statistics reveal that the Colleyville Public Library excels in key performance criteria such as library circulation per capita (54 percent above state average), and library visits (20 percent above peer libraries). The high circulation per capita and visits indicate that the Colleyville community uses the library. The digital collection for Colleyville is circulating at a rate 3.2 times higher than the state average. The pandemic shifted user habits regarding digital circulation, increasing use. This digital use remains strong and above peer libraries even after facilities were back to normal hours of operation. Peer Library Analysis Colleyville FY 2021 Total Circulation 7.45 items/capita 2.4 Times above the state average Library Visits 1.80 visits/capita 21% above peer libraries of similar size Digital Circulation 1.96 items/capita 3.2 Times above the state average Physical Circulation 4.14 items/capita 2.2 Times above the state average What the Participants Want Additional needs identified include LIBRARY SERVICES ASSESSMENT COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Assessment P A G E | 9 LIBRARY SERVICES ASSESSMENT OVERVIEW OF CURRENT LIBRARY SERVICES Overall, the planning team found the Colleyville Public Library an active environment with well-organized access to services and collections. The recent renovations to the first and second-floor areas have resulted in a more intuitive layout for visitors. They have provided access to comfortable seating, kids' tactile activities, and a central staff access point. The Library layout is on two levels, with the adult collection and services primarily located on the first level and the children's collection and services on the second level. Program rooms are located on both levels, with the first room providing patrons access to study/work when events are not in session. The primary program rooms are on the second floor and can be divided into two spaces with a divisible wall system. The facility is in good shape and well maintained. The Library includes adult and children's collection areas, public access computers, study rooms, a dedicated storytime room, a dedicated craft room, and supports staff spaces. The Library provides access to various seating on both the first and second-floor levels. ASSESSMENT OF THE LIBRARY'S COLLECTION The collection is well-managed and well-organized. The Library's circulation for physical and digital items is well above state and peer library averages. The physical circulation of 7.45/items per capita is double peer library averages. The digital collection circulates over three times the state average. This strong circulation indicates the Library is being utilized by the citizens of Colleyville and is considered a well-curated collection. Over the last five years, a few trends have emerged concerning the circulation of specific collections. The children's collection accounted for 67% of all physical items, up from 53% in 2015. Specifically, picture and easy books circulation increased from 17% of overall circulation to over 30% of circulation. Similarly, the juvenile fiction and non-fiction collections have increased and account for 26% of the Library's overall circulation. The 2014-2015 Library Long-Range Plan identified these collections as heavily used but not large enough to satisfy the need. The reorganization provided additional shelving capacity for these collections, which resulted in a large increase in use. The adult audio/visual collection has decreased use over the last five years; it now accounts for 6% of overall circulation, down from 20% in 2014-2015. This drop is expected to continue to decrease over the next five years. The technology for DVDs and CDs is limited, and streaming is becoming more ubiquitous in households. The Library should expect this collection to transition out of the library lending profile and be replaced with popular items. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Assessment P A G E | 10 ASSESSMENT OF THE LIBRARY’S TECHNOLOGY The Colleyville Public Library provides a basic level of technology access to the community with public computers, a digital projector in each community meeting room and a large-format display in the Colleyville Room. Automated sorting systems and self-check machines have streamlined the processing of materials. Four digital signs throughout the Library provide information regarding programs and collections. Online catalogs throughout the Library assist the public in searching for materials. Library users' expectations change as new and more advanced technology becomes available to the public. These changing expectations require the Library to assess and implement new technologies as users' needs change. The four adult public computers and eight children's computers meet current demand. Most patrons are now bringing their own devices to the Library, creating a need for tables, chairs and access to power throughout the facility. As demand for adult public computers continues to decline, the Library can repurpose those areas for patrons who bring devices. The planning team recommends the Library evaluate existing furniture use and implement portable charging stations at locations that patrons with mobile devices utilize. The existing automated sorting systems are nearing the end of service dates. The planning team recommends that the Library evaluate a replacement strategy for internal and drive-up locations. ASSESSMENT OF THE LIBRARY’S PROGRAMMING Programming was challenged over the past few years with reaction to the pandemic, limiting the number of programs offered and attendance by socially distanced users. Program attendance has increased as the number of programs offered begins to return to pre-pandemic levels. The children's programming offered at the Library is comprehensive and well - attended. Many of the most popular children's programs require registration and quickly reach capacity. The community expressed a need for increased access to these popular children's programs. Storytimes are currently conducted on weekday mornings and require attendees to sign-up for access. Comments in the survey identified two options to help access these events. First, implement a Saturday storytime for working families. Second, implement a drop-in storytime, where attendees do not have to sign-up to gain access. As stated earlier in the report, the demographics of Colleyville will affect the use, as national statistics indicate that as the population ages, they often can become disconnected from the public Library. The Colleyville Public Library does a great job COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Assessment P A G E | 11 marketing to children and providing quality programming. The Library will need to actively engage older adults to ensure the Library is meeting their programming needs. The online survey identified adult and children's science and art classes as needed. These types of programs can be offered for adults only, children only, or a combined class where adults and children work together. Combined classes have proven popular for grandparents with grandkids. ASSESSMENT OF THE LIBRARY’S FACILITY The existing building is 24,000 square feet, located at 110 Main Street. The building was originally constructed in 2003. The existing location is centrally located within the Colleyville service area and is attached to the City Hall as part of a municipal complex. The second floor was renovated in 2011, creating a children’s library and program / meeting space. A renovation of the first floor was completed in 2018, which included a reorganization of service points, collection layout, and seating based upon the 2016 Library Long Range Plan recommendations. The Colleyville community heavily uses the existing building, with over 63,000 visitors in FY2021. This number was down from previous years due to the ongoing pandemic but is trending up in 2022. The facility is in excellent condition and well- maintained. The 2018 reorganization has provided an efficient layout with strong user satisfaction. Ninety-two percent of survey respondents rated the facility good or excellent. The first and second-floor layouts are currently meeting program and service requirements. The Colleyville Public Library’s core mission has included providing access to the physical collection, one of the most important services. With over seventy -five percent of survey respondents identifying checking out books as something they typically do when visiting the Library, access to the collection remains the top priority for the Library. The collection is well managed and easy to navigate. Use continues to fluctuate over time and the Library will need to assess the layout as lending patterns change. The Library includes furniture purchased over the years in line with the various renovations. Some of these items show signs of wear with heavy use over the lifespan. The planning team recommends implementing a replacement plan for worn or damaged furniture items over the next five years. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Assessment P A G E | 12 ASSESSMENT OF THE LIBRARY’S STAFF The Library staff received excellent feedback, with over ninety-five percent of survey respondents rating the service as good or excellent. The Library operates with 12.75 full-time equivalent (FTE) staff members, which is well below the peer Library average of 19 FTE. Circulation per paid staff was 15,825 in FY2020, double the state average and in line with peer libraries. The staff includes five librarians with ALA-MLS degrees, allowing citizens greater access to librarian services. The state average is one libraria n per 15,000 residents. Colleyville has 1 librarian for every 5,400 residents. This access to librarians correlates to the number of reference questions the Library received in FY2020. Colleyville librarians assisted citizens with over 28,000 reference questions, double the state and peer Library averages. CONCLUSIONS COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Conclusions P A G E | 13 CONCLUSIONS What the Library does well… What the Library can do to improve… Patron Support is very positive Priority 1 CUSTOMER SERVICE 95% OF SURVEY RESPONDENTS INDICATED THE LIBRARY’S CUSTOMER SERVICE WAS EITHER GOOD OR EXCELLENT. REACT TO CHANGING COMMUNITY NEEDS • Improve access to the collection • Reallocate collection areas in response to circulation patterns • Develop a preparedness plan for future emergency events • Engage the aging population Digital Collection use is strong Priority 2 58,012 Digital items were checked out in FY2020 OR 323% ABOVE THE STATE AVERAGE FOR PEER COMMUNITIES INCREASE COMMUNICATION REGARDING LIBRARY PROGRAMS AND SERVICES Circulation is strong 2.2 ABOVE THE STATE AVERAGE FOR FY2020 201,763 items or 22.62 items per registered user • Implement an Omnichannel marketing strategy. • Continue feedback engagement for programs and services. • Upgrade furniture and equipment that is nearing end of life conditions Priority 3 SERVICE LIBRARY SERVICE RECOMMENDATIONS COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Recommendations P A G E | 14 LIBRARY SERVICE RECOMMENDATIONS Recommendation Increase access to digital collections The Colleyville Public Library has implemented various strategies to provide digital content to users. With the cloudLibrary and Press Reader, the Library has access to over 300,000 items. This access continues to change as publishers continue to update policies. The online survey feedback and user statistics indicate that using Amazon Kindle devices is strong in all communities. Currently, the cloudLibrary does not allow direct downloads to certain Amazon-type e-reader devices, which prevents some citizens from accessing digital content.. Additionally, the most popular items are typically checked out, as the cloudLibrary is shared between many communities, often leading to long wait times for access. Goal The Colleyville Public Library should strive to achieve optimal access to digital items with balanced choices concerning funding and service providers. Action Plan Step 1: Beginning in FY2022, increase budget allocation for digital content. Utilizing pay-per-use services can greatly benefit users, as funds are directly tied to user selected items. Step 2: Beginning in FY2022, continue to evaluate online platforms for support of all e-Reader devices. The Overdrive platform currently supports most e-Reader devices; however, it is not part of the consortium. Publishers’ policies are constantly changing, leading to other solutions which might become available over the next five years. Recommendation Streamline access to the collection Goal The number of items reserved (holds) has steadily increased over the past five years. This trend accelerated during the pandemic, with over half of survey users putting holds on items for pickup. The Colleyville Public Library should implement a remote locker for holds, allowing users to reserve an afterhours pick-up location. Action Plan Option 1: Install a remote locker system in the Library breezeway. Option 2: Evaluate other City owned properties for location of a remote locker system. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Recommendations P A G E | 15 Recommendation Reallocate collection areas Circulation of collections such as DVD’s and CD’s continues to diminish, as these items are no longer readily available for mainstream use. Streaming services have begun to replace this technology. Magazine use has also seen a drop in demand as publishers transition to digital circulation, reducing the number of titles available for selection. Goal The planning team recommends the Library transition areas as collections reduce due to demand. These areas can be replaced by seating or expanding popular collections. Action Plan Develop a plan for reduction of low use items and eplacement with shelving and/or seating. Recommendation Engage the aging population Goal The Colleyville community has a median age of 48.6, which is significantly higher than the 33.6 median age of Texas residents. The median age has increased from 40.0 in 2000 to 45.6 in 2013 and 48.6 in 2020. The Library should initiate programs and services to engage this segment of the population, as 50% of Library card holders are 50 years or older. Stay relevant with the adult community by offering programming and services specific to their needs. Action Plan The planning team recommends the Library implement several strategies to engage the aging population. Provide specialized programs focused on the specific needs of older adults, such as technology training (how to use the latest iPhone) or health care seminars. Extend core Library services to ensure they are accessible to older adults. Invest in infrastructure and staff development to prepare the facility and staff to react to the aging needs. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Recommendations P A G E | 16 Recommendation Develop an Emergency response strategy Recent public health events highlighted the need for public libraries to adopt action plans for emergency events. The action plan should include protocols for dealing with health events, building systems failures, active shooters, natural disasters, etc. Developing a comprehensive action plan with suggested protocols and strategizes for staff and patron use of the Library facility will assist the Library with future emergency events. Goal The Colleyville Public Library should adopt a strategic plan and recommendations for how to deal with any future emergency events. Action Plan Investigate current strategies on how public libraries react to emergency events. Develop a written plan which identifies policies, protocols and recommendations on how the Library should react to different situations. Coordinate the response plan with the City’s Emergency Management Coordinator to align with city policies and protocols. Update the plan regularly to ensure the latest recommendations by emergency response experts are evaluated for implementation. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Recommendations P A G E | 17 Recommendation Implement strategies to react to changing Technology needs Colleyville residents have access to computers and broadband internet at home. This home adoption has resulted in a reduced need to provide public computers at the Library but has increased demand for seating with power for users who bring their own devices for work, study, or research. Additionally, many Library users have jobs that allow work from home, and the Library can become a "third" place when the office and home are not meeting the needs for remote work. These remote workers require access to a variety of seating with power. Technology has improved to provide power solutions that do not require walls and floors to be modified. The Library should consider these solutions to enhance the environment for those users who bring devices. Goal The Colleyville Public Library should strive to provide seating throughout the Library to accommodate patrons who bring devices with them for use. This will include providing various seating options, all with power available. Action Plan Investigate battery powered charging stations which can be installed at tables or are mobile for use at lounge seating. Develop a plan to implement these systems and transition furniture with no power to a powered configuration. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Recommendations P A G E | 18 Recommendation Develop an Omnichannel Marketing Plan Goal Omnichannel Library marketing is the practice of marketing across multiple platforms, including member e-mail, newsletter, apps, social media, flyers, and the Library’s website. This approach provides a better member experience with connection on multiple digital endpoints. Libraries will need to elevate their efforts to retain users as users embrace streaming options and virtual programming from competing institutions and services. Library marketing departments will seek to automate and integrate all of their siloed and repetitive tasks, such as e- mail marketing, social media posting, and even event campaigns. This way, they can provide a targeted and tailored experience for their members. The Colleyville Public Library should adopt a strategic Omnichannel Marketing Plan Action Plan The planning team recommends several steps to develop a comprehensive communications plan. Step 1: Identify all marketing channels that shall be used to communicate programs and services, such as, Colleyvile newsletters, Facebook, Twitter, e-mail, flyers, eNews, Colleyville Communicator, etc. Step 2: Develop a plan for use of these channels, identifying which provide the best opportunities for outreach. Step 3: Integrate these siloed channels with automated tools to streamline the process and synchronize marketing across all key channels. Investigate third party software such as Monday or hubspot.com Step 4: Invest in a database that provides feedback regarding members' behaviors. Utilizing predictive analytics and users' past engagement history will allow for a tailored approach to future programming and service suggestions. COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Library Service Recommendations P A G E | 19 Recommendation Develop a replacement plan for end of use furniture and equipment The Colleyville Public Library’s existing furniture and equipment has been purchased over several years with original items nearing a 20 year lifespan. Due to public use, items should be evaluated for use, wear, and appropriateness for current needs. Development of a plan to replace items over a several year period will allow the Library to remain current and meet ever evolving needs. Goal The Colleyville Public Library should develop a plan for replacement of furniture and equipment. Action Plan Step 1: Evaluate furniture and equipment. Identify items which are nearing end of life or are worn, damaged, or no longer meeting current needs. Step 2: Develop a plan for replacement of items including a timeline and projected cost. Step 3: Based on plan, replace items as required and continue to update the list on a periodic basis. APPENDIX SURVEY RESULTS COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 20 APPENDIX – ONLINE SURVEY RESULTS APPENDIX – ONLINE SURVEY RESULTS 96.91%1,410 3.09%45 Q1 Do you have a library card? Ans wered: 1,455 Sk ipped: 10 TOTAL 1,455 0%10%20%30%40%50%60%70%80%90%1 00% Yes No ANSWER CHOICES RESPONSES Yes No COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 21 31.12%455 9.85%144 40.56%593 16.96%248 1.50%22 Q2 Have you used the Colleyville Public Library in the past year, in person or online? Ans wered: 1,462 Sk ipped: 3 TOTAL 1,462 0%10%20%30%40%50%60%70%80%90%100% In person Online Both It has been over a year... No, I am not a l ibrary user ANSWER CHOICES RESPONSES In pers on Online Both It has been ov er a y ear since I have vis it ed the library, in person or online. No, I am not a library us er COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 22 0.00%0 4.36%50 23.28%267 30.69%352 31.39%360 5.67%65 4.62%53 Q3 How often do you or a family member visit the Colleyville Public Library? Answered: 1,147 Skipped: 318 TOTAL 1,147 0%10%20%30%40%5 0%60%70%80%90%100% Sever al times a w eek Multiple times a w eek Once a w eek Once a month Once every few months Once a year It has been over a year... ANSWER CHOI CES RESPONSES Sev eral times a week Multiple times a week Once a week Once a month Once every few months Once a y ear I t has been over a year sinc e I have v isited COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 23 Q4 What do you typically do when you visit the library? (Please select all that apply) Ans wered: 1,142 Skipped: 323 0%1 0%20%30%40%50%60%70%80%90%100% Pick up holds Use the public computers Use the wirel ess... Ask l ibr ary staff for he... Read or br ow se the collection Attend adult progr ams Attend childr en's... Use the l ibr ar y for... Use the l ibr ar y to... Use the l ibrary as a... Use the librar y st ud... Meet for tutoring Visit with friends Check out boo ks or oth... Download books from t he... Use digital r esources or... Other (pl ease specify) Attend c hildren's programs Us e the library for res earc h Use the library to c omplete homework Use the library as a profes s ional work s pace Use the library s tudy rooms Chec k out books or other mat erials Download books from the CloudLibrary Us e digital resources or databas es COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 24 52.71%602 5.43%62 5.60%64 23.20%265 45.01%514 6.74%77 20.58%235 6.92%79 3.77%43 3.59%41 6.04%69 0.88%10 5.95%68 74.52%851 25.92%296 7.62%87 10.33%118 Total Respondents : 1,142 ANSWER CHOICES RESPONSES Pic k up holds Use the public computers Use the wireles s network Ask library staff for help to find materials Read or brows e the collect ion Attend adult programs Attend children's programs Use the library for research Use the library to complete homework Use the library as a profes s ional work s pace Use the library s tudy rooms Meet for tutoring Vis it with friends Check out books or ot her materials Download book s f rom the CloudLibrary Use digital res ourc es or databases Ot her (pleas e s pecify) COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 25 Q5 Is there a service or item you would like the library to add/provide which would better serve your needs? Answered: 452 Sk ipped: 1,013 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 26 Q6 The library implemented several new strategies to accommodate library service due to COVID 19. Please tell us which of these new services you used and if you would like the library to continue providing them. Answered: 1,006 Skipped: 459 0%1 0%20%30%40%5 0%60%70%80%90%100% I have utiliz…I would use … Pick up request ed... Expanded home del iver y of... Themed Take and Make... Digital New spapers... Libr ary New slet ters Expanded digital... Pick up requested materials at the drive-up window Expand home delivery of requested materials to all Colleyville Residents Themed Take and Make Activity Kits Digital Newspaper (PressReader, Newbank, etc.) Expanded digital collection COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 27 56.56% 418 67.93% 502 739 28.92% 107 80.27% 297 370 41.92% 153 76.99% 281 365 25.13% 94 86.36% 323 374 43.90% 169 74.03% 285 385 53.32% 345 74.81% 484 647 I HAVE UTILIZED THIS SERVICE IN THE PAST 15 MONTHS. I WOULD USE THIS SERVICE IN THE FUTURE IF AVAILABLE TOTAL RESPONDENTS Pick up reques ted materials at the drive-up window Ex panded home deliv ery of reques ted materials to all Colley v ille Res idents Themed Take and Make Activity Kits Digital Newspapers (PressReader, Newsbank, etc .) Library News letters Ex panded digital c ollection COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 28 20.22%94 23.44%109 10.97%51 11.40%53 4.52%21 5.81%27 25.16%117 10.97%51 42.37%197 Q7 If you have not used the Colleyville Public Library in a while, please tell us why. (Please select all that apply) Answered: 465 Sk ipped: 1,000 Total Respondents: 465 0%10%20%30%40%50%60%70%80%90%100% I purchase my books/movies... I dow nload my books/movies... The libr ar y does not hav... I am not familiar wit... Lack of pr o gr ams for... Inconvenient hours Use t he inter net t o ... Use another libr ary Other (pl ease specify) ANSWER CHOICES RESPONSES I purc has e my books /movies /music/magaz ines. I download my book s /movies/mus ic/magaz ines f rom an online retailer The library does not have the material I lik e/need I am not familiar with the s ervices at the Colleyville Public Library Lac k of programs for certain age groups Inconvenient hours Us e the internet to get information Us e another library Other (pleas e spec ify ) I purchase my books/movies/music/magazines I download my books/movies/music/magazines from an online retailer The library does not have the material I like/need I am not familiar with the services at the Colleyville Public Library Lack of programs for certain age groups Inconvenient hours Use the Internet to get information Use another library COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 29 Q8 Since you have not used the library in a while, is there a service or item you would like the library to add/provide to better serve your needs? Answered: 238 Sk ipped: 1,227 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 30 80.08%1,053 45.40%597 34.83%458 27.07%356 10.95%144 Q9 What other sources do you use when looking for books, movies, or music? (Please select all that apply) Answered: 1,315 Skipped: 150 Total Res pondents: 1,315 0%10%20%30%40%5 0%60%70%80%90%100% Online Ret ailer... Bookstore / Retail Store Borrow /trade w ith friends... Another ar ea libr ary Other (pl ease specify) ANSWER CHOI CES RESPONSES Online Ret ailer (Amazon, iTunes , et c...) Bookstore / Retail Store Borrow/trade wit h friends and family Another area library Other (please spec ify ) COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 31 31.75%194 27.17%166 25.86%158 8.84%54 11.78%72 14.89%91 2.95%18 19.48%119 Q10 If you use other libraries in the area, which ones do you use? Answered: 611 Sk ipped: 854 Tot al Res pondent s: 611 0%1 0%20%30%40%50%60%70%80%90%100% North Richland Hill s Library Bedford Public Librar y Grapevine Publ ic Librar y Mary Lib Saleh Publ ic Libra... Southlake Publ ic Librar y Hurst Public Librar y Kel ler Public Librar y Other (please specify) ANSWER CHOICES RESPONSES North Richland Hills Library Bedford Public Library Grapev ine Public Library Mary Lib Saleh Public Library, Euless Southlake Public Library Hurst Public Library Keller Public Library Other (please specify ) COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 32 Q11 If you use another library in the area, what draws you to that specific library? Ans wered: 512 Skipped: 953 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 33 60.11%764 41.38%526 7.71%98 23.60%300 12.90%164 1.57%20 13.14%167 Q12 How do you learn about Colleyville Library Programs and Services? (Please select all that apply) Ans wered: 1,271 Skipped: 194 Total Respondents : 1,271 0%10%20%30%40%50%60%70%80%90%1 00% Librar y Website Notices in t he Water Bill Fr iends of t he Librar y... Pick up flyers w hen I visit ... Ot her community... Twitter @Colleyv il leLib Other (please specify) ANSWER CHOICES RESPONSES Library Webs it e Notic es in the Water Bill Friends of the Library Facebook page Pic k up fly ers when I v isit the library Other c ommunity members inform me Twitter@Colleyv illeLib Other (please s pecify) Friends of the Library Facebook page Pick up flyers when I visit the library Other community members inform me COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 34 67.01%778 32.99%383 10.85%126 20.84%242 Q13 What are your preferred social media platforms? (Please select all that apply) Ans wered: 1,161 Sk ipped: 304 Total Respondents : 1,161 0%10%20%30%40%50%60%70%80%90%1 00% Facebook Instagram Tw itter Other (please specify) ANSWER CHOICES RESPONSES Facebook Ins tagram Twitter Other (pleas e s pecify) COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 35 47.00%635 3.26%44 49.74%672 Q14 Over the next five years, do you expect your use of the Colleyville Public Library to increase, decrease, or remain the same? Answered: 1,351 Sk ipped: 114 TOTAL 1,351 0%10%20%30%40%50%60%70%80%90%100% Increase Decrease Remain the same ANSWER CHOICES RESPONSES Increase Decrease Remain the s ame COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 36 Q15 Which of the following new programs and services would you like to see the Colleyville Library offer? Answered: 1,284 Sk ipped: 181 57.84% 627 42.16% 457 1,084 41.34% 458 58.66% 650 1,108 59.65% 621 40.35% 420 1,041 27.27% 321 72.73% 856 1,177 29.52% 335 70.48% 800 1,135 0%10%20%30%40%5 0%60%70%80%90%1 00% I would not …I would use … Access to a 3D printer After hours hold pick-up... Access to special ized... On-site notar y publ ic Child or adult l ear ning... I WOULD NOT USE THIS PROGRAM/SERVICE I WOULD USE THIS PROGRAM/SERVICE TOTAL Access to a 3D printer After hours hold pic k -up lock er Acces s to s pecializ ed software (e.g. Graphic Editing Software, Video Editing Software, 3D Modeling Software, etc.) On-site notary public Child or adult learning clas s es on s c ience, art, c omputers, etc ... After hours hold pick-up locker Access to specialized software On-site notary public Child or adult learning classes COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 37 56.46%717 43.54%553 Q16 Would you be interested in the library offering non-traditional items for use (engraver, laminator, label maker, etc.)? Ans wered: 1,270 Skipped: 195 TOTAL 1,270 0%1 0%20%30%40%50%60%70%80%90%100% Yes No ANSWER CHOICES RESPONSES Yes No COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 38 46.90%568 53.10%643 Q17 Would you be interested in the library hosting Maker Days? Ans wered: 1,211 Sk ipped: 254 TOTAL 1,211 0%10%20%30%40%50%60%70%80%90%1 00% Yes No ANSWER CHOICES RESPONSES Yes No COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 39 Q18 How would you rate the library's current services? Answered: 1,333 Skipped: 132 Col lection of print materials Col lection of digital... Customer ser vice Chil dren's pr ograms Tw een/Teen progr ams COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 40 Colleyville Public Library Survey 1.48% 19 16.87% 217 48.60% 625 33.05% 425 1,286 3.13 3.60% 41 22.85% 260 52.55% 598 21.00% 239 1,138 2.91 0.38% 5 3.83% 50 23.14% 302 72.64% 948 1,305 3.68 0.44% 4 11.28% 103 43.92% 401 44.36% 405 913 3.32 2.71% 20 22.80% 168 51.02% 376 23.47% 173 737 2.95 3.02% 27 26.06% 233 47.32% 423 23.60% 211 894 2.91 0.16% 2 6.97% 89 31.58% 403 61.29% 782 1,276 3.54 0%10%20%30%40%50%60%70%80%90%1 00% Poor Avera ge Good Excelle nt Adult programs Libr ary facility POOR AVERAGE GOOD EXCELLENT TOTAL WEIGHTED AVERAGE Collec tion of print materials Collec tion of digital materials Cus tomer s erv ice Children's programs Tween/Teen programs Adult programs Library facility COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 41 1.33%18 1.85%25 23.22%314 41.57%562 32.03%433 Q19 What category does your age fall into? Ans wered: 1,352 Skipped: 113 TOTAL 1,352 0%10%20%30%40%50%60%70%80%90%1 00% 18 and under 1 9-24 25-44 45-64 65 or older ANSWER CHOICES RESPONSES 18 and under 19-24 25-44 45-64 65 or older COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 42 7.93%47 11.30%67 26.48%157 52.11%309 36.42%216 23.27%138 Q20 If you have children who use the library, what category do their ages fall into? (Please select all that apply) Answered: 593 Sk ipped: 872 Total Res pondents : 593 0%10%20%30%40%50%60%70%80%90%1 00% 0-17 months 1 8-35 months 3-5 years 6-10 years 11-1 4 year s 15-18 years ANSWER CHOICES RESPONSES 0-17 months 18-35 months 3-5 years 6-10 y ears 11-14 y ears 15-18 y ears COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Online Survey Results P A G E | 43 Q21 Do you have any suggestions to help us improve your user experience? Ans wered: 269 Skipped: 1,196 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Peer Library Analysis P A G E | 44 APPENDIX – PEER LIBRARY ANALYSIS 7.45 8.55 6.34 6.28 9.78 11.59 3.48 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Total Circulation Per Capita LFY 2020 4.14 3.95 5.10 3.94 3.19 4.93 2.26 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Circulation per Library Visit LFY 2020 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Peer Library Analysis P A G E | 45 2.22 4.07 4.31 2.46 3.81 3.62 1.57 1.96 0.96 0.74 1.61 1.25 1.61 0.62 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Adult Circulation Per Capita Digital and PhysicaL LFY 2020 Physical Digital 3.09 3.52 1.10 2.20 4.19 5.74 1.09 0.18 0.00 0.19 0.00 0.53 0.60 0.20 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Children's Circulation Per Capita Digital and Physical LFY 2020 Physical Digital Average Statewide COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Peer Library Analysis P A G E | 46 9.06 2.54 5.76 21.06 6.32 1.35 7.90 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Collection-Items Per Capita LFY 2020 4.14 3.95 5.10 3.94 3.19 4.93 2.26 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Circulation per Library Visit LFY 2020 COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Peer Library Analysis P A G E | 47 48 59 63 42 70 56 44 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Unduplicated* Hours Open in a Typical Week LFY 2020 0.89 2.15 0.99 1.30 1.30 3.67 1.90 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Library Square Footage Per Capita LFY 2020 Total Circulation 7.45 items/capita 2.4 Times above the state average Library Visits 1.80 visits/capita 21% above peer libraries of similar size Digital Circulation 1.96 items/capita 3.2 Times above the state average Physical Circulation 4.14 items/capita 2.2 Times above the stage average COLLEYVILLE PUBLIC LIBRARY LONG-RANGE PLAN 2022 Appendix – Peer Library Analysis P A G E | 48 0.26 0.51 0.20 0.21 0.21 0.33 0.33 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Program Attendance Per Capita LFY 2020 $0.40 $0.24 $0.50 $0.60 $0.43 $0.20 $1.17 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Physical Material Expenditure per Circulation LFY 2020 $0.94 $1.21 $2.30 $1.43 $1.11 $0.44 $3.58 Colleyville Bedford Grapevine Hurst Coppell Southlake Average Statewide Digital Material Expenditure per Circulation LFY 2020 COLLEYVILLE PUBLIC Library Board Presentation December 12, 2022 Prepared by Hidell and Associates Architects, Inc. LIBRARY LONG-RANGE PLAN PRESENTATION 2022 -2027 INTRODUCTION Long-Range Planning 2022-2027 COLLEYVILLE LIBRARY The Planning Process •Part of Colleyville Public Library’s ongoing commitment of service to the community The Objective •Identify and review community needs regarding Library services •Evaluate services and facilities in relation to community needs •Identify improvements that will address community needs The Result •A working document of goals and objectives that will guide the Library through the next five years •Satisfy the Texas State Library mandate that all accredited public libraries have a current Long-Range Plan THE PROCESS Long-Range Planning 2022-2027 COLLEYVILLE LIBRARY Community factors impacting the Library •Online Survey 1,467 total participants or 7% of service population Collection Peer Library Analysis Technology Programming Library Facility We Engaged the Community Proposed Recommendations We Analyzed the Existing… •Demographics & User Trends Simplify •REACT TO CHANGING COMMUNITY NEEDS •INCREASE COMMUNICATION REGARDING LIBRARY PROGRAMS AND SERVICES •REPLACE END OF LIFE FURNITURE AND EQUIPMENT Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY POPULATION AGE BREAKDOWN 19-500-18 65+ 18.2%19.4%23.4% YOUTH ADULTS ACTIVE ADULTS COLLEYVILLE RESIDENT TEXAS 37.2 COLLEYVILLE 33.6 48.6 MEDIAN AGE US DEMOGRAPHICS Median Age………………….…………48.6 Median Household Income………$163,509 Resident Cardholders(FY2021) …...12,131 Non-Resident Cardholders…………..1,607 50-64 39% SENIOR LIBRARY CARDHOLDERS Estimated Residents (FY2020) …....26,057 No. of Households…………………….9,311 SIZE OF COLLEYVILLE Community Factors Impacting the Library Up from 11.4% in 2014 Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY Community Factors Impacting the Library HOUSEHOLDS WITH A COMPUTER HOUSEHOLDS WITH BROADBAND 99%98% HAVE A BACHELOR'S OR GRADUATE DEGREE 65% HIGHLY EDUCATED COMMUNITY •65% of Colleyville households have a bachelor's or graduate degree •99.7% of Colleyville households have a computer at home and access to broadband internet services STAY AT HOME TREND HAS RESULTED IN…Significant shift in borrowing habits •Texas Libraries have experienced a 115% increase in digital lending since 2016 •Colleyville has experienced a 323% increase during that same period REGISTERED USERS •10,873 OR 41% of Residents •Number of Registered users remained strong during the pandemic COMMUNICATION… Social Media has changed how users get information about the Library •Omnichannel marketing is being implemented by many libraries to provide information across multiple platforms Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY Community Factors Impacting the Library What we heard… “After hours drop off in another public location. For example: local post office”“My kids love coming to pick out books and find new chapter books series with the librarians. They are so helpful.” “promote more of your digital offering. Highlight titles that are available. Host on -line zoom meetings showing how to get your digital offerings. Perhaps create a you-tube channel/video explaining the most recent arrivals and how-to classes in downloading digital offerings. Bring in more city officials to host meet and greets. Have the officials explain what they are reading and why. Perhaps offer some fun trivia quiz events based on books or periodicals only available at the library” “I feel like a library represents a community center for knowledge. Maybe if you all had Workshops for like life and business -basic classes that were advertised on Google to bring people in. Maybe advertising for group book study circles and all that. Books are a great way to connect people in a way that technology can’t. I feel like shared interest across the landscape of knowledge could definitely enrich the community” More online and audio book downloads You're doing a great job! My experience with the library has been excellent mostly due to the excellent customer service of the library staff! Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY 52%PICK-UP HOLDS 75% CHECK OUT BOOKS OR OTHER MATERIALS What we heard… What respondents do when they visit the Library… 45%READ OR BROWSE THE COLLECTION 26%DOWNLOAD BOOKS FROM THE ONLINE PORTAL 21% ATTEND CHILDREN’S PROGRAMS HOW PATRONS USE THE LIBRARY Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY What we heard… What participants thought… THOUGHT THE CHILDREN’S PROGRAMS WERE GOOD OR EXCELLENT RATED THE LIBRARY AS GOOD OR EXCELLENT 88%93% Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY 72% IDENTIFIED A NOTARY PUBLIC AS A SERVICE THEY WOULD UTILIZE IF OFFERED Peer Library Review Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY CIRCULATION PER LIBRARY VISIT: 4.14 / Visit Translation – Every visitor to the Library borrowed 4.14 items, 2.2 Times Above State and National Averages TOTAL CIRCULATION: 7.45 Items / Capita Translation – The average registered user checked out 22.62 items, 2.4 Times Above the State average for communities of similar size LIBRARY VISITS: 1.80 Visits / Capita Translation – 48,750 people visited the Library in FY2020, 21% ABOVE Peer Libraries of similar size DIGITAL CIRCULATION PER CAPITA 1.96 / Capita Translation – The average registered users checked out 4.5 digital items, 3.2 Times Above State and National Averages CONCLUSIONS Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY CUSTOMER SERVICE 95% OF SURVEY RESPONDENTS INDICATED THE LIBRARY'S CUSTOMER SERVICE WAS EITHER GOOD OR EXCELLENT. DIGITAL COLLECTION IS POPULAR 58,012 DIGITAL ITEMS WERE CHECKED OUT IN FY2020, WHICH WAS 323% ABOVE THE STATE AVERAGE FOR PEER COMMUNITIES. CIRCULATION IS STRONG 2.2 ABOVE THE STATE AVERAGE FOR FY2020, 201,763 ITEMS OR 22.62 ITEMS PER REGISTERED USER CONCLUSIONS Long-Range Planning 2022 -2027 COLLEYVILLE LIBRARY REACT TO CHANGING COMMUNITY NEEDS •Improve access to the collection •Reallocate collection areas in response to circulation patterns. •Develop a preparedness plan for future emergency events •Engage the aging population INCREASE COMMUNICATION REGARDING LIBRARY PROGRAMS AND SERVICES PRIORITY 1 PRIORITY 2 •Implement an Omnichannel marketing strategy •Continue feedback engagement for programs and services REPLACE END OF LIFE FURNITURE AND EQUIPMENTPRIORITY 3 •Upgrade furniture and equipment that is nearing end of life conditions Long-Range Planning Update COLLEYVILLE LIBRARY RECOMMENDATIONS INCREASE ACCESS TO DIGITAL COLLECTIONSRECOMMENDATION Goal The Colleyville Public Library should strive to achieve optimal access to digital items with balanced choices concerning funding and service providers. Action Plan Step 1:Beginning in FY22,increase budget allocation for digital content.Utilizing pay-per-use services can greatly benefit users, as funds are directly tied to user selected items. Step 2: Beginning in FY22, continue to evaluate online platforms for support of all e-Reader devices. Publishers' policies are constantly changing, leading to other solutions which might become available. STREAMLINE ACCESS TO THE COLLECTIONRECOMMENDATION Goal The Colleyville Public Library should implement a remote locker for holds, allowing users to reserve an afterhours pick-up location. Action Plan Option 1: Install a remote locker system in the library breezeway. Option 2: Evaluate other City owned properties for location of a remote locker system. Long-Range Planning Update COLLEYVILLE LIBRARY RECOMMENDATIONS REALLOCATE COLLECTION AREASRECOMMENDATION Goal The planning team recommends the Library transition collection area as collections reduce due to demand.These areas can be replaced by seating or expanded popular collections. Action Plan Develop a plan for reduction of low use items and replacement with shelving and/or seating. ENGAGE THE AGING POPULATIONRECOMMENDATION Goal Stay relevant with the adult community by offering programming and services specific to their needs. Action Plan The planning team recommends the library implement several strategies to engage the aging population.Provide specialized programs focused on the specific needs of older adults,such as technology training (how to use the latest iPhone)or health care seminars.Extend core library services to ensure they are accessible to older adults. Invest in infrastructure and staff development to prepare the facility and staff to react to the aging needs. Long-Range Planning Update COLLEYVILLE LIBRARY RECOMMENDATIONS DEVELOP AN EMERGENCY RESPONSE STRATEGYRECOMMENDATION Goal The Colleyville Public Library should adopt a strategic plan and recommendations for how to deal with emergency events. Action Plan Investigate current strategies on how public libraries react to emergency events. Develop a written plan which identifies policies, protocols and recommendations on how the Library should react to different situations. Coordinate the response plan with the City’s Emergency Management Coordinator to align with city policies and protocols. Update the plan regularly to ensure the latest recommendations by emergency response experts are evaluated for implementation. IMPLEMENT STRATEGIES TO REACT TO CHANGING TECH NEEDSRECOMMENDATION Goal The Colleyville Public Library should strive to provide seating throughout the Library to accommodate patrons who bring devices with them for use. This will include providing various seating options, all with power available. Action Plan Investigate battery powered charging stations which can be installed at tables or are mobile for use at lounge seating.Develop a plan to implement these systems and transition furniture with no power to a powered configuration. Long-Range Planning Update COLLEYVILLE LIBRARY RECOMMENDATIONS RECOMMENDATION Goal The Colleyville Public Library should adopt a strategic Omnichannel Marketing Plan Action Plan The planning team recommends several steps to develop a comprehensive communications plan. Step 1: Identify all marketing channels that shall be used to communicate programs and services, such as, newsletters, Facebook, Twitter, email, flyers, enews, Colleyville Communicator, etc. Step 2: Develop a plan for use of these channels, identifying which provide the best opportunities for outreach. Step 3: Integrate these siloed channels with automated tools to streamline the process and synchronize marketing across all key channels. Investigate third party software such as Monday or hubspot.com Step 4: Invest in a database that provides feedback regarding members' behaviors. Utilizing predictive analytics and users' past engagement history will allow for a tailored approach to future programming and service suggestions. DEVELOP AN OMNICHANNEL MARKETING PLAN Long-Range Planning Update COLLEYVILLE LIBRARY RECOMMENDATIONS RECOMMENDATION Goal The Colleyville Public Library should develop a plan for replacement of furniture and equipment. Action Plan Step 1: Evaluate furniture and equipment. Identify items which are nearing end of life or are worn,damaged,or no longer meeting current needs. Step 2:Develop a plan for replacement of items including a timeline and projected cost. Step 3:Based on plan,replace items as required and continue to update the list on a periodic basis. DEVELOP A REPLACEMENT PLAN FOR END OF USE EQUIPMENT COLLEYVILLE PUBLIC Library Board Presentation December 12, 2022 Prepared by Hidell and Associates Architects, Inc. LIBRARY LONG-RANGE PLAN PRESENTATION 2022 -2027 City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3e Agenda Date 12/12/2022 Number Type Regular Agenda Items Department Library Title Discussion of Items for Future Agendas Explanation This item allows the opportunity for Library Board members to suggest items for consideration on future Library Board agendas and to confirm the next regularly scheduled meeting date. Attachments City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 4a Agenda Date 12/12/2022 Number Type Report Department Library Title Librarian's Report Explanation The reports provided are to update Board members on the statistics and programs for the months of October 2022 and November 2022. A. Monthly Statistics B. Donations C. Library Programs Attachments 1. Library Statistics - October - November 2022 2. Volunteer Hours Summary - FY 2022-2023 October 2022 October 2021 % Change (+/-)Current YTD Last Year to Date % Change (+/-) 11,527 5,021 130%11,527 5,021 130% Gate Count 10,589 4,118 157%10,589 4,118 157% Cloud Library Activity 782 711 10%782 711 10% 156 192 -19%156 192 -19% 24,099 23,582 2%24,099 23,582 2% 272.00 334.00 -19%272.00 334.00 -19% 49.40 70.50 -30%49.40 70.50 -30% 70 38 84%70 38 84% 1,129 627 80%1,129 627 80% Users Users 16 0 15900%16 0 15900% 75 0 74900%75 0 74900% 124 69 80%124 69 80% 18,907 17,619 7%18,907 17,619 7% Cloud Library 5,106 4,408 16%5,106 4,408 16% 367 -215 271%73,575 72,656 1% $489.18 $743.03 -34%$489.18 $743.03 -34% TOTAL CIRCULATION COLLECTION LIBRARY RECEIPTS Children Adult CARD REGISTRATIONS CIRCULATION COMPUTER USE COLLEYVILLE PUBLIC LIBRARY MONTHLY STATISTICS REPORT TO LIBRARY BOARD/OCTOBER 2022 USAGE STATISTICS Persons Visiting the Library Drive Up Transactions Total In-Library Transactions Study Room Hours Usage Volunteer Hours LIBRARY PROGRAMS PRESENTED PROGRAM ATTENDANCE November 2022 November 2021 % Change (+/-) Current YTD Last Year to Date % Change (+/-) 10,403 4,638 124%21,930 9,659 127% Gate Count 9,460 3,789 150%20,049 7,907 154% Cloud Library Activity 775 691 12%1,557 1,402 11% 168 158 6%324 350 -7% 24,965 22,358 12%49,064 45,940 7% 291.00 211.00 38%564.00 544.00 4% 100.00 93.00 8%149.4 163.25 -8% 54 35 54%124 73 70% 1,080 529 104%2,209 1,156 91% Users Users 29 0 289900%45 0 449900% 74 0 739900%149 0 1489900% 127 60 112%251 129 95% 18,402 17,265 7%37,309 34,944 7% Cloud Library 4,492 4,315 4%9,598 8,723 10% 126 -43 393%73,701 72,613 1% $247.59 $498.18 -50%$736.77 $1,241.21 -41% TOTAL CIRCULATION COLLECTION LIBRARY RECEIPTS Children Adult CARD REGISTRATIONS CIRCULATION COMPUTER USE COLLEYVILLE PUBLIC LIBRARY MONTHLY STATISTICS REPORT TO LIBRARY BOARD/NOVEMBER 2022 USAGE STATISTICS Persons Visiting the Library Drive Up Transactions Total In-Library Transactions Study Room Hours Usage Volunteer Hours LIBRARY PROGRAMS PRESENTED PROGRAM ATTENDANCE MONTH VOLUNTEERS PER- SONS VOLUNTEENS PER- SONS NCL PER- SONS SCHOOL PER- SONS TEEN/ADULT COURT PER- SONS TOTAL TOTAL PERSONS October 10.90 4 1.00 1 0.00 0 37.50 14 0.00 0 49 19 November 11.00 3 6.00 1 0.00 0 80.00 20 3.00 1 100 25 December 0 0 January 0 0 February 0 0 March 0 0 April 0 0 May 0 0 June 0 0 July 0 0 August 0 0 September 0 0 FY Total 22 7 7.00 2 0.00 0 117.50 34 3.00 1 149.40 44 COLLEYVILLE PUBLIC LIBRARY VOLUNTEER HOURS FISCAL YEAR 2022-2023 City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 4b Agenda Date 12/12/2022 Number Type Report Department Library Title Friends of the Colleyville Public Library Report Explanation A representative from the Friends of the Colleyville Public Library will provide an update and report to the Colleyville Library Board members. Attachments City of Colleyville Page 1 City of Colleyville Colleyville Library Board Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 4c Agenda Date 12/12/2022 Number Type Report Department Library Title Colleyville Public Library Foundation Report Explanation A representative from the Colleyville Public Library Foundation will provide an update and report to the Colleyville Library Board members. Attachments