HomeMy WebLinkAboutColleyville Events Steering Committee-Agenda Packets-2/27/2013City of Colleyville Page 1
City of Colleyville
Colleyville Events Steering
Committee
Agenda
City Hall
100 Main Street
Colleyville, Texas 76034
817. 503.1000
www.colleyville.com
Wednesday, February 27, 2013
4:30 p.m.
Colleyville Public Library
110 Main Street
1. CALL TO ORDER
2. APPROVAL OF MINUTES
January 23, 2013
3. REGULAR AGENDA ITEMS
3a Update on the Colleyville Old Tyme Bar-B-Q Event
3b Discussion of the Red, White and Sousa Event
3c Review and Discussion of the 2013 City of Colleyville Special Events
Calendar
4. CITIZEN COMMENTS/PRESENTATIONS REGARDING ITEMS NOT ON THE
AGENDA
5. ADJOURNMENT
I hereby certify this agenda was posted on City Hall bulletin boards Friday, February 22,
2013 by 5:00 p.m.
Kathy E. Moore
Administrative Assistant
Any matter on this agenda may, at the discretion of the governing body, be opened for
public comment and discussion.
If you plan to attend this public meeting and have a disability that requires special
accommodations, please advise the Special Events Coordinator at least 48 hours in
advance at 817.503.1150, and reasonable accommodations will be made to assist you.
City of Colleyville Page 1
City of Colleyville
Colleyville Events
Steering Committee
Minutes
City Hall
100 Main Street
Colleyville, Texas 76034
817. 503.1000
www.colleyville.com
Wednesday, January 23, 2013
4:30 p.m.
Colleyville Public Library
110 Main Street
1. CALL TO ORDER
Past Chairperson Charles Bethards called the meeting of the Colleyville Events
Steering Committee to order at 4:36 p.m.
Roll Call
Present: Past-Chair Charles Bethards, J. Walt Mills, Amy Redfearn, Patti Tanaka and
Manjiri Joshi. Staff present: Mary Rodne, Lisa Escodedo and Kathy Moore; Council
Member Carol Wollin
Absent: Linda Salisbury, Kirsten Isensee and Barb Stephens
2. APPROVAL OF MINUTES
November 14, 2012
A motion was made by Walt Mills and seconded by Amy Redfearn to approve the
November 14, 2012 minutes as presented. The motion carried with a unanimous
vote.
3. REGULAR AGENDA ITEMS
3a Introduction of new Colleyville Event Steering Committee members
Mary Rodne, Library/Parks and Recreation Director introduced new member Manjiri
Joshi and all in attendance introduced themselves.
3b Election of a Colleyville Events Steering Committee Chairperson and Vice-
Chairperson
Vice Chair Amy Redfearn opened the floor for nominations for a Colleyville Events
Steering Committee Chair. A motion was made by Walt Mills and seconded by Patti
Tanaka to nominate Amy Redfearn. The motion carried with a unanimous vote.
Colleyville Events Steering
Committee Minutes January 23, 2013
City of Colleyville Page 2
Chair Amy Redfearn opened the floor for nominations for a Colleyville Events Steering
Committee Vice-Chair. A motion was made by Amy Redfearn and seconded by Walt
Mills to nominate Patti Tanaka. The motion carried with a unanimous vote.
3c Discussion of the Holly Colley Holiday Event
Library/Parks and Recreation Director Mary Rodne updated the Committee on the
following Holly Colley Holiday event items.
A.Budget Report
Rodne stated that the FY12 Budget totaled $42,500; $40,000 from the Colleyville
Economic Development Corporation Budget (CEDC) and a $2,500 sponsorship from
Baylor Regional Medical Center at Grapevine. Additionally, it was noted that several
in-kind donations had been received.
Rodne summarized that the total expenditures were $30,583.36 for the Holly Colley
event, which left a balance of $11,916.64. Rodne added that the balance of the
funds would be used to purchase items for the upcoming Holly Colley before the FY
2013 year end, September 30, 2013. Also, it was noted that staff was researching
pricing for additional lights and a new large tree for this year’s event. It was agreed
that the Committee should work to increase business participation in the upcoming
year.
B. Community Trees
Mary Rodne informed the Committee members that sixteen groups had participated
in decorating the community trees. Discussion ensued. The Committee agreed that
most of the feedback was positive and noted one concern regarding judging
categories for trees decorated by youth groups. Rodne reported that there were five
categories and that one category, the Young Artistry Award, was specifically for that
age group. Rodne concluded that more categories could be added next year to
provide more opportunities for groups to win an award. Committee member Amy
Redfearn questioned if it would be possible to expand the number of trees this year.
Rodne stated that power issues would need to be addressed in order to increase the
number of community trees.
C. Entertainment
Mary Rodne asked the committee for feedback concerning the entertainment. It was
noted that one group had wanted to include a band and could not due to power
Colleyville Events Steering
Committee Minutes January 23, 2013
City of Colleyville Page 3
requirements. Rodne explained that the audio power requirements for choral groups
could be met, but that the power requirements for bands could not be met; due to
the limited availability of power in front of City Hall. Discussion concerning power
issues continued. Rodne informed the Committee that updates were made this past
year to include new outlets by the community trees and that all new LED lighting was
purchased for the trees. Additionally, Rodne noted that she would be working with
building maintenance staff to evaluate electrical power enhancement options this
year.
D. Children’s Activities
Chair Amy Redfearn opened the discussion of children’s activities. Consensus of the
Committee was that the children’s area was outstanding. Director Rodne stated that
the games were reusable and that a few new games could be added each year for
variety. Rodne added that staff had designed several of the games and worked with
91 Design, a local business, to have the banners printed for the games designed.
Rodne announced that 91 Design had donated the printed banner for one game and
had committed to donating the printing of a game banner again this year. Rodne
concluded that the games would be saved, and as the game inventory was expanded,
they could be rotated each year to keep the game area fresh. Council member Wollin
stated that she would like to recognize 91 Design for their continued support at a
future Council meeting.
E. Photos with Santa
Director Rodne informed the Committee that there was some confusion with the set-
up in this area and that they would review layout options to enhance the photos with
Santa activity this year.
F. Food Vendors
Chair Amy Redfearn opened the discussion of food vendors. The Committee agreed
that the line-up of food vendors had provided a good selection of food options and
had greatly enhanced the event. It was noted that the tables provided for eating had
been a great addition and that they were always occupied. Additionally, it was noted
that the only concern was the smell from the petting zoo. Rodne stated that she
would review the layout for other petting zoo location options.
G. Sponsorship/Donations
Mary Rodne reported that a $2,500 sponsorship had been received from Baylor
Regional Medical Center at Grapevine and that several businesses had provided in-
kind donations for the Holly Colley event. The Committee followed up with a lengthy
discussion on ways to get the area businesses involved and different ways to provide
Colleyville Events Steering
Committee Minutes January 23, 2013
City of Colleyville Page 4
a variety of sponsorship options. Rodne informed the Committee that she and Lisa
Escobedo would be meeting with Heather Gaven, City Marketing Coordinator, to work
on sponsorship opportunities for all events within the City.
H. Publicity
Director Mary Rodne provided an overview of the City of Colleyville’s new marketing
and advertising plan and noted that it had been very effective in providing publicity
for Holly Colley this year. Rodne added that the City’s advertising package with the
Fort Worth Star Telegram included weekly advertisements with the option of color or
black and white advertisements. Rodne added that advertisements for Holly Colley
had been published in the Colleyville, Grapevine and Southlake Courier. Additionally,
it was noted that Mona Gandy, Communications and Marketing Director, had created
an excellent publicity piece on the City website that provided pictures and details of
the event.
I. Volunteers
Mary Rodne provided an update on volunteers and noted that the National Charity
League (NCL), Ambassadors and Second Saturday organizations had provided enough
volunteers to meet all staffing needs at the various activity stations. Rodne added
that City staff had been assigned to supervise all the inflatable rides, and that this
plan had worked out very well.
J. Grounds/Set-up/Layout
Mary Rodne opened the discussion of the layout and noted that the layout this year
had worked out very well. Rodne added that if the event continues to grow,
additional areas for tents will have to be considered next year. Council member Carol
Wollin suggested adding an additional carriage for the rides due to the popularity of
the attraction. The Committee will look at additional layout options for the coming
year.
K. Parking
Mary Rodne reported that the parking and traffic flow plan had gone very well and
that there had been no problems reported. Rodne added that she had received one
suggestion, which included providing a shuttle to and from the Wal-Mart parking lot.
L. Police/Fire
Colleyville Events Steering
Committee Minutes January 23, 2013
City of Colleyville Page 5
Mary Rodne reported that everything had gone very well and that no major problems
had been reported.
3d Discussion of the Upcoming 2013 Special Events
Director Rodne informed the Committee that the Colleyville Old Tyme Bar-B-Q was
scheduled for April 26-28, 2013, at the Colleyville Center. Rodne added that this
event is planned by the Police Department, and that it is partially funded through the
Colleyville Economic Development Corporation Budget (CEDC). Rodne concluded that
proceeds from this event will be donated to Special Olympics. It was also noted that
in addition to the Old Tyme Bar-B-Q event that weekend, the Colleyville Parks and
Recreation Department would be hosting the Texas Junior Anglers on Saturday, April
27, 2013, at the Colleyville Nature Center, which enables the City to tie one event
into the other.
Mary Rodne opened the discussion of Red, White and Sousa, and confirmed that the
event will be held on Friday, June 28, 2013, from 6:30 – 10:00 p.m. Discussion
ensued. It was suggested that the Committee consider an earlier start time to help
alleviate the long lines for the food trucks. It was also suggested that more food
trucks be added to the food truck line-up. Also, entertainment options were
discussed. Rodne stated that the Committee had previously discussed having a
performance that included the Fort Worth Brass Ensemble and a vocal group. It was
confirmed that more tables should be added in the reserved seating area at the event
this year. Also, there was discussion in regard to adding some type of entertainment
for children.
It was noted that the Committee oversees three events each year which include:
a.The Old Tyme Bar-B-Q with a budget of $15,000
b.Red, White and Sousa with a budget of $30,000
c.Holly Colley Holiday with a budget to be determined in the CEDC FY 2014
Budget; which in FY 2013 had a budget of $40,000
3e Discussion of Items for Future Agendas
Review/Confirm Date for the Holly Colley Holiday Event
Schedule of Events Calendar for the City
Next Colleyville Events Steering Committee meeting scheduled for February 27,
2013, at 4:30 p.m.
4. CITIZEN COMMENTS/PRESENTATIONS REGARDING ITEMS NOT ON THE
AGENDA
Colleyville Events Steering
Committee Minutes January 23, 2013
City of Colleyville Page 6
None
5. ADJOURNMENT
Committee Chair Amy Redfearn called to adjourn the meeting of the Colleyville
Events Steering Committee at 5:31 p.m.
Minutes taken and prepared by:
Kathy Moore
Administrative Assistant
City of Colleyville Page 1
City of Colleyville
Colleyville Events Steering
Committee
Agenda Briefing
City Hall
100 Main Street
Colleyville, Texas 76034
www.colleyville.com
Agenda Number 3a Agenda Date 02/27/2013 Number 3a
Type Regular Agenda Items
Department Library
Title
Update on the Colleyville Old Tyme Bar-B-Q Event
Explanation
This item is to provide an update for the Colleyville Old Tyme Bar-B-Q, which is
scheduled for April 26-28, 2013.
Attachments
City of Colleyville Page 1
City of Colleyville
Colleyville Events Steering
Committee
Agenda Briefing
City Hall
100 Main Street
Colleyville, Texas 76034
www.colleyville.com
Agenda Number 3b Agenda Date 02/27/2013 Number 3b
Type Regular Agenda Items
Department Library
Title
Discussion of the Red, White and Sousa Event
Explanation
Discussion of the Red, White and Sousa Event, scheduled for June 28, 2013.
a. Budget Report
b. Entertainment
c. Food Vendors
d. Sponsorships
e. Publicity
f. Volunteers
g. Grounds/Layout/Set-up
h. Police/Fire
Attachments
City of Colleyville Page 1
City of Colleyville
Colleyville Events Steering
Committee
Agenda Briefing
City Hall
100 Main Street
Colleyville, Texas 76034
www.colleyville.com
Agenda Number 3c Agenda Date 02/27/2013 Number 3c
Type Regular Agenda Items
Department Library
Title
Review and Discussion of the 2013 City of Colleyville Special Events Calendar
Explanation
This item is provided for the review and discussion of the 2013 City of Colleyville
Special Events Calendar.
Attachments