HomeMy WebLinkAboutCity Council-Agenda Packets-Worksession - 08/28/2018 City of Colleyville Page 1
City of Colleyville
City Council
Worksession Agenda
City Hall
100 Main Street
Colleyville, Texas 76034
817.503.1000
www.colleyville.com
Tuesday, August 28, 2018
6:30 p.m.
Executive Conference Room
Third Floor City Hall
1.CALL TO ORDER
2.PRESENTATION AND DISCUSSION
2a Followup discussion on the 20182019 City Council priorities and
objectives
3.ADJOURNMENT
I hereby certify this agenda was posted on City Hall bulletin boards Wednesday,
August 22, 2018 by 5:00 p.m.
Christine Loven, TRMC
City Secretary
A quorum of any Colleyville board, commission, or committee may be present at
this meeting.
Any matter on this agenda may, at the discretion of the governing body, be
opened for public comment and discussion.
If you plan to attend this public meeting and have a disability that requires
special accommodations, please advise the City Secretary at least 48 hours in
advance at 817.503.1133, and reasonable accommodations will be made to assist
you.
City of Colleyville Page 1
City of Colleyville
Colleyville City Council
Worksession
Agenda Briefing
City Hall
100 Main Street
Colleyville, Texas 76034
www.colleyville.com
Agenda Number 2a Agenda Date 08/28/2018 Number
Type Presentation and Discussion
Department City Manager
Title
Follow-up discussion on the 2018-2019 City Council priorities and objectives
Strategic Plan
6.1 Articulate a compelling vision and direction for the community
Explanation
Mayor Richard Newton will lead a discussion on the City Council's priorities and
objectives for the upcoming year. The intention is to edit and complete the work
begun at the June 20, 2018 worksession facilitated by David Eisenlohr.
Attachments
1.2018 Priorities Workshop DRAFT Report
2018 City Council
Priority-Setting Workshop
Results Report
strategic solutions for public leaders
June 20, 2018
DRAF
T
1
Contents
v Background
2
BACKGROUND
3
June 2016
In June of 2016 a formalized full-day priority setting workshop was held– the first in over 19 years. At this workshop, the City Council
identified eight consensus priorities to focus on for the coming year.
January 2017
The City Council and members of the senior city staff expanded on the efforts begun in June of 2016 to establish a long-term vision for
the Colleyville community. Over the course of a full-day offsite workshop, participants articulated the vision, mission and values of the
City organization and identified specific goals, strategies and objectives to guide decision making. (see Fig. 1 for graphical summary)
Six strategic goals, representing those priority areas of focus and importance for the organization, were as follows:
•Operate transparently
•Deliver high-quality core services
•Assure adequate infrastructure
These six strategic goals were further supported by 23 individual strategies, consisting of 54 specific operating objectives, needed to
support accomplishment of the City’s mission.
September 2017
Following the appointment of a new City Manager, the Mayor and City Council again assembled to review progress on the strategic
priorities and to revisit, validate and update the overall plan and agree on the most important priorities for the coming fiscal year. The
results of this planning and prioritization workshop included the following:
•Confirmed that the initial set of top priorities of the Council elected in 2016 had been addressed.
•Identified a total of 12 of the initial 54 strategic objectives completed.
•Identified and added 11 new priorities to the list of strategic objectives, each of which was allocated to one of the existing strategies.
•Prioritized eight objectives as top priorities for the near term.
o Implement an updated and enhanced City of Colleyville website (now complete)
o Justify tax revenues in excess of the legal effective tax rate (now complete)
o Complete a review and update of the City’s Land Development Code
o Explore feasible policies for rezoning high density residential areas
o Develop an action plan for commercial development
o Restructure P&Z processes to improve effectiveness (complete)
o Undertake an evaluation of the city’s existing branding standards (complete)
o Evaluate the feasibility of building a new multi-purpose community center.
Background
•Enable responsible development
•Safeguard Colleyville’s identity
•Govern effectively.
4
The strategy map is a graphical depiction of the City Council’s vision, mission, values and goals and strategy. It serves as a simple
summary of the results of the long-range visioning process. It serves as guide to support communication of the City Council’s
strategic intent.
City of Colleyville Strategic Plan
(est. January 2017)
Fig. 1
5
PROGRESS UPDATE
6
In order to establish a starting place for discussion of priorities for 2018-2019, the completion status of all
65 objectives included in the current strategic plan, from the plan’s inception to date, was reviewed. This
review revealed that 55% of the Council’s objectives have been substantially completed in the past year and
a half, with the remaining 45% pending or ongoing.
Strategies Objectives
Goal 1: Operate Transparently
1.1 – Actively involve and
engage stakeholders
Complete
•Revise the City Charter
•Provide opportunities for citizen engagement and service on boards and committees
Pending or Ongoing
•
1.2 – Develop future
community leaders
Complete
•Work to develop a pipeline of community leaders while preserving institutional knowledge
Pending or Ongoing
•Create a Colleyville Citizens Academy
1.3 – Assure convenient
access to public information
Complete
•Provide open, mobile, 24x7 access to financial data including the implementation of OpenGov
software
•Revise the purchasing policy to strengthen conflict of interest and disclosure provisions
•Provide “push notifications” to web links for meeting agendas and packets
•Provide QR coding on zoning notification signs
Pending or Ongoing
•Fully implement and use the reporting capabilities of the financial software
•Review and update document retention policies and processes
1.4 – Communicate
thoroughly and strategically
Complete
•Develop a formal communications strategy
•Establish the City as a trusted clearinghouse for factual information
•Implement an updated and enhanced City of Colleyville website
Pending or Ongoing
•Expand the radius of required zoning notifications
Red text indicates completed this year
7
Strategies Objectives
Goal 2: Deliver High Quality Core Services
2.1 – Provide responsive,
efficient city services
Complete
•Align the City’s performance management process and tools to address the Council’s strategic
priorities
Pending or Ongoing
•
2.2 – Recruit and retain a
highly qualified workforce
Complete
•Assure adequate staffing level in strategic departments
•Provide opportunities for the professional development and growth of City staff
•Implement the recommendations of the Classification and Compensation Committee
Pending or Ongoing
•
2.3 – Effectively leverage
information technology
Complete
•Implement an electronic City Council voting system
Pending or Ongoing
•Complete the development of a city-owned fiber network
2.4 – Demonstrate
stewardship of public
resources
Complete
•Restructure water rates
•Provide property tax relief
•Justify tax revenues in excess of the legal effective tax rate
•Develop CIP Plan for the use of TIF district revenue
Pending or Ongoing
•Reduce reliance on regional utility partners (e.g. water reuse)
Red text indicates completed this year
8
Strategies Objectives
Goal 3: Assure Adequate Infrastructure
3.1 – Upgrade the condition
of major roads and
neighborhood streets
Complete
•Accelerate the street capital program
•Manage SH26 project impacts
•Improve the Glade Road design
•Update the City’s pavement condition assessment
•Articulate a methodology for prioritization of street projects
Pending or Ongoing
•
3.2 – Ensure regular
replacement of water and
wastewater facilities
Complete
•Fund needed water and wastewater system updates and maintenance
Pending or Ongoing
•Initiate a process to clearly define long-term infrastructure funding options
3.3 – Mitigate storm water
runoff and flooding risks
Complete
•
Pending or Ongoing
•Update the storm water drainage master plan
•Prioritize needed storm water projects
•Identify funding source(s) for storm water drainage capital projects
3.4 – Thoroughly plan for
future capital investments
and associated costs
Complete
•Annually review and update the five year Capital Improvement Program
Pending or Ongoing
•Identify and plan for the long-term improvements to maintenance and support facilities (e.g. public
works and parks service centers, public safety, etc.)
Red text indicates completed this year
9
Strategies Objectives
Goal 4: Enable Responsible Development
4.1 – Protect Colleyville’s
semi-rural residential
character
Complete
•Improve the Comprehensive Plan
Pending or Ongoing
•Complete a review and update of the City’s Land Development Code
•Explore feasible policies for the city-initiated rezoning of high density residential areas
4.2 – Encourage compatible
commercial growth
Complete
•Prepare an economic development strategy
Pending or Ongoing
•Attract small corporate headquarters, office campus and supporting retail and restaurant
development
•Encourage the development of unique and inviting public spaces
•Create public/private partnerships for economic development
•Develop an action plan for commercial development
4.3 – Adopt best-practice
planning and development
processes that maintain
Colleyville standards
Complete
•Restructure Planning & Zoning process to improve effectiveness
Pending or Ongoing
•
4.1 – Protect Colleyville’s
semi-rural residential
character
Complete
•Improve the Comprehensive Plan
Pending or Ongoing
•Complete a review and update of the City’s Land Development Code
•Explore feasible policies for the city-initiated rezoning of high density residential areas
Red text indicates completed this year
10
Strategies Objectives
Goal 5: Safeguard Colleyville’s Identity
5.1 – Create and sustain an
identifiable Colleyville brand
Complete
•Undertake an evaluation of the city’s existing branding standards
•Develop any additional brand standards the Council may direct
Pending or Ongoing
5.2 – Support a variety of
events, concerts and
celebrations
Complete
• Evaluate all existing community events and update and augment them as appropriate
Pending or Ongoing
•Plan for new park development
5.3 – Provide attractive,
facilities for leisure and
recreation
Complete
• Develop a sidewalk policy and implementation plan
Pending or Ongoing
•Evaluate the feasibility of building a new multi-purpose community center
•Finalize and implement the master parks and trails plan
5.4 – Actively seek public-
private partnerships
Complete
• Explore future opportunities to use hotel occupancy taxes to fund initiatives
Pending or Ongoing
Red text indicates completed this year
11
Strategies Objectives
Goal 6: Govern Effectively
6.1 – Articulate a compelling
vision and direction for the
community
Complete
•Periodically review and update the Colleyville vision, mission, goals, strategies and objectives
•Establish annual operating and budget priorities consistent with the overall vision
Pending or Ongoing
•
6.2 – Establish and enforce a
culture of mutual trust and
respect – Council
Determined No Longer
Necessary, Removed Going
Forward
Complete
•Define and document ground rules for Council / staff relations
•Establish and document ground rules for staff support and assistance to appointed committees
•Sponsor an annual staff and volunteer recognition event
Pending or Ongoing
6.3 – Ensure the clarity of
City Council and staff roles
and responsibilities
Complete
•Provide periodic governance orientation and training for Council, staff, boards and committees
•Expect staff to provide professional, non-political advice and opinions to policy makers
•Amend City Council rules and procedures to require City Council orientation, training and vision
worksession within 60 days of seating a new City Council
Pending or Ongoing
•Provide periodic City Council “policy 101” workshops and orientations to the City’s practices,
processes and programs
6.4 – Foster our shared
values
Complete
•Implement the updated values throughout the organization
Pending or Ongoing
•
Red text indicates completed this year
12
OBJECTIVES & SCOPE:
2018 WORKSHOP
13
Objectives for 2018 Workshop
The specific objectives established for the 2018 priority-setting workshop included:
·Provide an opportunity for open dialog among and between the City Council and the management team, shortly after the
most recent municipal election that resulted in the election of two new members, about the current needs and concerns of
the Colleyville community.
·Facilitate the Council’s identification and articulation of a set of key policy priorities for the immediate and near-term
future based on the City’s adopted vision and implementation framework.
·Provide an opportunity for the Council to give guidance and direction to the city staff as they begin the process of preparing
the proposed budget for Fiscal Year 2018-2019.
Scope of Services for 2018 Workshop
AGI performed the following tasks:
·Confirm the scope, timing and deliverables of the priority setting process with the City’s Assistant City Manager/Strategic
Services Manager.
·Complete individual interviews with the Mayor each member of the City Council to gain an understanding of their current
priorities and the desired or useful outcomes of the planning workshop from their individual perspectives.
·Develop, review and confirm the planning workshop agenda with the Mayor, City Manager’s office and appropriate others
to ensure that the City’s goals and expectations are fully addressed through the workshop process.
·Design a workshop consisting of a variety of activities, small group and collective discussion and prioritization techniques to
achieve consensus on the most important priorities for the coming fiscal year.
·Facilitate the priority setting workshop and document results, findings and conclusions.
·Prepare and deliver a written report summarizing the visioning process, its results and recommendations for further action.
The City of Colleyville engaged the Azimuth Group, Inc. (“AGI”) to plan and facilitate the annual priority-
setting workshop for the Mayor, City Council and senior staff in accordance with the City Council’s
adopted rules and procedures.
14
Interview Summary
The following discussion topics and potential priorities were mentioned in the interviews with the Mayor and City Council
members.
Through a series of individual interviews with the Mayor and each member of the City Council, AGI
developed a preliminary understanding of some of the key issues to address during the workshop.
Specific priorities to discuss include:
•Improved communication: internally, with the
public and between Council, P&Z and other
committees.
•Follow-through with plans for the Village in light
of recent land acquisitions.
•Address storm water/drainage issues in specific
areas of the City.
•Expansion and improvement of parks, trails,
sidewalks.
•Adopt an effective tax rate.
•Potential city-initiated zoning of higher density
neighborhoods and update the land use map.
•School safety.
•Continued focus and improvement of
transparency efforts.
•Improved technology leverage: website, a
potential “Colleyville app.”
•Improve project management skills.
•Improve development-related processes.
•Long range infrastructure plan.
•Hotel occupancy tax review.
General areas of interest
•Provide an opportunity for both new Council
Members and returning Council members to
reflect on what they hope to accomplish through
their service.
•Continue the process of annual goal setting
established in 2016 and formalized in the 2017
priority setting session.
•Provide Council members an opportunity to
state and discuss their individual objectives and
update the City’s strategic plan as appropriate to
then move towards the development of
consensus.
•“Stay the course,” following through on the
direction established by the Mayor and Council,
working closely with the City Manager and staff.
•Improvements in City organizational structure
and overall efficiency of operations has been
beneficial.
•Council members are united and are excited
about the path that the City of Colleyville is on.
15
The 2018 workshop agenda included a variety of individual thinking and collective discussion activities
designed to promote dialog, mutual understanding and shared commitment to the workshop results.
16
INDIVIDUAL COUNCILMEMBER
PRIORITIES
17
After reviewing the results of prior visioning and priority-setting workshops, each Council member present
was asked to share his or her key objectives for the City of Colleyville.
Mayor Newton
•Infrastructure Priorities:
o Complete the design and installation of SH-26
median improvements.
o Complete the ROW aquisition and set a target
construction start date for Glade Road Phases I
-B and II.
o Execute the road improvement plan on
schedule and update annually.
•Economic Development Priorities:
o Identify areas targeted for redevelopment
within the TIF district and acquire select
parcels along SH-26
o Support and facilitate the success of the
Chamber of Commerce.
•Planning Priorities:
o Complete the update of the Land Development
Code
o Plan and initiate strategic re-zoning of higher
density areas
•Parks & Trails Priority:
o Evaluate and prioritize key elements of the
Park Master Plan such as the recreation center
and trail improvements.
•Communication:
o Improve City’s communication to citizens in
social media and other technology solutions
Mayor Pro Tem Lindamood
•Develop and implement a City of Colleyville
“app” for citizen use.
•Create a “sign-up” calendar of local events to
facilitate Council awareness and participation.
•Improve the effectiveness of public event
publicity/promotion.
•Focus on the development of the North
Gateway area.
•Install north and south gateway entry features
•Create a citizen competition for the design of
entryways and signage in collaboration with the
City’s design consultants.
•Publicize opportunities for philanthropic
donations to the City.
•Complete the park in front of City Hall.
Councilmember Nakamura
•Create a citizens Marketing & Communication
Committee.
•Review and revise alcohol sales rules for
restaurants.
•Fund a sidewalk capital plan.
•Focus on north and south gateways.
•Make the Town Plaza project a viable
success.
18
Council Member Wheat
•Improve the quality and effectiveness of public
communication,
•Review and revise alcohol sales rules for
restaurants.
•Raise the priority level for completion of
improvements to John McCain Road between
Bandit Trail and Westcoat Drive.
•Create Colleyville-branded apparel and
merchandize for personal purchase.
•Create a “Celebrate Colleyville” community
recognition event.
Councilmember Rigney
•Create a City of Colleyvile “app”’ and push
notifications.
•Utilize Facebook Live to broadcast City
meetings and events.
•Promote City events with signage, banners
and graphics.
•Create innovative programs to involve youth
and create “ownership” in the community.
•Develop a community gathering place with
food, drink and activities for youth and adults.
•Build a recreation center.
Council Member Dodson
•Integrate City information and data, beyond
financial data, and create public “dashboards.”
(Street condition data, for example)
•Improve/upgrade the current communication
strategy to broaden the audience and measure
results and impact.
•Investigate new methods of service delivery.
•Strengthen the City’s project management skills
and reporting capabilities and provide training
as required.
•Reward innovation and the development of
new and improved processes.
•Continuously update and improve website
usability and keep online data current / up-to-
date.
•Remove Objective 6.2 regarding the
establishment of a culture of mutual trust and
respect as this issue is now resolved.
19
2018
CONSENSUS PRIORITIES
20
Having documented a set of potential new objectives, the Council prioritized the most important objectives
for the coming year. Listed below are those objectives that received the support of half or more of the
Council members present. Several of these objectives represent “emerging priorities” and are not intended
to replace prior priorities that are still in progress.
Strategy 2018 High-Priority New Objectives
1.3 – Assure convenient access to
public information
•Develop and implement a Colleyville app for citizen use.
•Utilize Facebook Live to broadcast City meetings and events.
•Integrate city information and data and create public “dashboards.”
2.3 – Effectively leverage
information technology
•Create a sign-up calendar of local events to facilitate Council awareness and
participation.
3.1 – Upgrade the condition of
major roads and neighborhood
streets
•Complete the ROW acquisition and set a target construction start date for Glade
Road Phases I-B and II.
•Execute the road improvement plan on schedule and update annually.
4.2 – Encourage compatible
commercial growth
•Identify economic development opportunities in commercial areas including
redevelopment and parcel acquisition.
•Support and facilitate the success of the Chamber of Commerce.
•Review alcohol sales rules for restaurants and determine if they should be revised.
5.1 – Create and sustain an
identifiable Colleyville brand
•Complete the design and installation of SH-26 median improvements.
•Enhance entryway signage in collaboration with SH26 improvements.
5.2 – Support a variety of events,
concerts, and celebrations
•Complete the park in front of City Hall and assure the success of the City Plaza
project.
5.3 – Provide attractive, facilities
for leisure and recreation.
•Evaluate and prioritize key elements of the Park Master Plan such as the recreation
center and trail improvements.
21
RECOMMENDATIONS
22
The following recommendations are offered for the consideration of City of Colleyville.
RECOMMENDATION:
Review, discuss and confirm the high-priority objectives included in the updated strategic plan to ensure that they
accurately reflect the consensus view of the City Council.
RECOMMENDATION:
Similarly, review the other new objectives for potential redundancy or overlap with previously adopted objectives
and revise or delete as appropriate. Also, because the list of objectives included in the updated strategic plan
reflect the consolidated brainstorming ideas of the individual participants, and because not all of these ideas were
fully considered and discussed during the time available, Council should confirm that a majority supports their
inclusion. Finally, the placement of the new objectives within the overall structure of the plan should be reviewed
and adjusted as needed.
RECOMMENDATION:
Direct the staff to provide the Council with their independent review of the updated strategic plan and to provide
any suggested revisions, additions or deletions they recommend for consideration. The staff’s efforts should be
focused on those goals and strategies where the original Council objectives have been largely completed.
Specifically, Goal 2 – Deliver High Quality Core Services and Goal 4 – Govern Effectively warrant some attention.
23
*To be completed at upcoming Worksession
WORKING DRAFT (JUNE 2018)
STRATEGIC PLAN*
24
The City Council confirmed the continued validity of the over-arching framework of the Colleyville Strategic Plan developed in
January of 2017 and directed the elimination of Strategy 6.2, “Establish a culture of mutual trust and respect” as this is no longer
seen as an issue within the organization.
City of Colleyville Strategic Plan
(updated June 2018)
25
Within the overall strategic framework, the Council reviewed, updated, augmented and prioritized the
detailed operating objectives supporting accomplishment of the six strategic goals and 22 specific
strategies.
Goal 1: Operate Transparently
Strategies Objectives
1.1 – Actively involve and
engage stakeholders
•Create a citizens Marketing and Communication Committee.
•Expand public engagement opportunities for citizen input on projects/initiatives through public
meetings or open houses
•Explore use of virtual platforms for public input and engagement
1.2 – Develop future
community leaders
•Work to develop a pipeline of community leaders while preserving institutional knowledge
•Create innovative programs to involve youth and create “ownership” in their community.
1.3 – Assure convenient
access to public information
•Fully implement and use the reporting capabilities of the financial software.
•Review and update document retention policies and processes.
•Develop and implement a Colleyville app for citizen use.
•Utilize Facebook Live to broadcast City meetings and events.
•Integrate city information and data and create public “dashboards.”
•Publicize opportunities for philanthropic donations to the City.
1.4 – Communicate
thoroughly and strategically
•Expand the radius of required zoning notifications.
•Improve the quality and effectiveness of public communication.
•Improve the current communication strategy to broaden the audience and measure results / impact.
•Continuously update and improve website usability and keep online data current and up-to-date.
Key:
Normal text indicates existing objectives
Italicized text indicates new objectives
Italicized bold text indicates high priority new objectives
26
Goal 2: Deliver High Quality Core Services
Strategies Objectives
2.1 – Provide responsive,
efficient city services
• Investigate new methods of service delivery.
• Strengthen the City’s project management skills and reporting capabilities.
•Evaluate opportunities to decrease public safety response time.
•Leverage skills of existing personnel to accomplish tasks in-house when possible to reduce costs
2.2 – Recruit and retain a
highly qualified workforce
•Reward innovation and the development of new and improved processes.
•Adjust hiring process to match candidates with organizational culture.
•Develop a workplace environment that rewards positivity and results.
•Evaluate market conditions annually and adjust pay ranges to maintain competiveness.
2.3 – Effectively leverage
information technology
•Complete the development of a city-owned fiber network.
•Create a sign-up calendar of local events to facilitate Council awareness and participation.
•Evaluate and adjust customer service software for improved customer experience
2.4 – Demonstrate
stewardship of public
resources
•Reduce reliance on regional utility partners (e.g. water reuse).
•Seek out regional partnerships to enhance service delivery and efficiency
•Seek outside funding sources or grants for programs, services, or infrastructure
•Utilize most restrictive funding sources first, to limit burden on property-tax supported revenue
Key:
Normal text indicates existing objectives
Italicized text indicates new objectives
Italicized bold text indicates high priority new objectives
27
Goal 3: Assure Adequate Infrastructure
Strategies Objectives
3.1 – Upgrade the condition
of major roads and
neighborhood streets
•Complete the design and set a target construction start date for Glade Road Phases I-B and II.
•Execute the road improvement plan on schedule and update annually.
•Raise the priority level assigned for the completion of improvements to John McCain Road between
Bandit Trail and Westcoat Drive.
3.2 – Ensure regular
replacement of water and
wastewater facilities
•Initiate a process to clearly define long-term infrastructure funding options.
•Evaluate existing infrastructure annually to assess sufficiency of infrastructure to meet current need
•Remove infrastructure that is no longer utilized
3.3 – Mitigate storm water
runoff and flooding risks
•Update the storm water drainage master plan.
•Prioritize needed storm water projects.
•Identify funding source(s) for storm water drainage capital projects.
3.4 – Thoroughly plan for
future capital investments
and associated costs
•Identify and plan for the long-term improvements to maintenance and support facilities (e.g. public
works and parks service centers, public safety, etc.)
•Annually update 5-Year capital plan to prioritize projects and ensure funding availability
Key:
Normal text indicates existing objectives
Italicized text indicates new objectives
Italicized bold text indicates high priority new objectives
28
Goal 4: Enable Responsible Development
Strategies Objectives
4.1 – Protect Colleyville’s
semi-rural residential
character
•Complete a review and update of the City’s Land Development Code.
•Plan and initiate strategic re-zoning of higher density areas (reworded from 2017 plan).
•Focus on the development of the North and South gateway areas.
4.2 – Encourage compatible
commercial growth
•Attract small corporate headquarters, office campus and supporting retail and restaurant
development.
•Encourage the development of unique and inviting public spaces.
•Create public/private partnerships for economic development.
•Develop an action plan for commercial development.
•Identify economic development opportunities in commercial areas including redevelopment and
parcel acquisition.
•Support and facilitate the success of the Colleyville Chamber of Commerce.
•Review revise alcohol sales rules for restaurants and determine if they should be revised.
4.3 – Adopt best-practice
planning and development
processes that maintain
Colleyville standards
•Incorporate specific architectural and site development standards as a part of the Land
Development Code review and update (know when to say “no”).
Key:
Normal text indicates existing objectives
Italicized text indicates new objectives
Italicized bold text indicates high priority new objectives
29
Goal 5: Safeguard Colleyville’s Identity
Strategies Objectives
5.1 – Create and sustain an
identifiable Colleyville brand
•Install north and south gateway entry features.
•Complete the design and installation of SH-26 median improvements.
•Enhance entryway signage in collaboration with SH26 improvements.
•Create Colleyville branded apparel and merchandize for personal purchase.
•Promote City events with signage, banners and graphics.
5.2 – Support a variety of
events, concerts and
celebrations
•Plan for new park development.
•Improve the effectiveness of public event publicity and promotion.
•Complete the park in front of City Hall and assure the success of the City Plaza project.
•Create a “Celebrate Colleyville” community recognition event.
5.3 – Provide attractive,
facilities for leisure and
recreation
•Evaluate the feasibility of building a new multi-purpose community center.
•Finalize the master parks and trails plan.
•Evaluate and priorities key elements of the Park Master Plan such as the recreation center and
trail improvements.
•Fund a sidewalk capital plan.
•Develop a community gathering place with food, drink and activities for youth and adults.
5.4 – Actively seek public-
private partnerships
•
Key:
Normal text indicates existing objectives
Italicized text indicates new objectives
Italicized bold text indicates high priority new objectives
30
Goal 6: Govern Effectively
Strategies Objectives
6.1 – Articulate a compelling
vision and direction for the
community
•
6.2 – Ensure the clarity of
City Council and staff roles
and responsibilities
•Provide periodic governance orientation and training for Council, staff, boards and committees.
•Expect staff to provide professional, non-political advice and opinions to policy makers.
•Provide periodic City Council “policy 101” workshops and orientations to the City’s practices,
processes and programs.
6.3 – Foster our shared
values
•
Key:
Normal text indicates existing objectives
Italicized text indicates new objectives
Italicized bold text indicates high priority new objectives
31
APPENDIX TO STRATEGIC PLAN:
COMPLETED OBJECTIVES AS OF JUNE 2018
32
Since the adoption of the Colleyville vision and strategic plan in January of 2017, the City has completed 36
of its strategic objectives and adopted several best practices for effective municipal administration.
Strategies Objectives Completed / Best Practices Adopted
Goal 1: Operate Transparently
1.1 – Actively involve and engage
stakeholders
•Revised the City Charter.
•Provided additional opportunities for citizen engagement and service on boards and
committees.
1.2 – Develop future community
leaders
•Worked to develop a pipeline of community leaders while preserving institutional
knowledge.
1.3 – Assure convenient access to
public information
•Provided open, mobile, 24x7 access to financial data including the implementation of
OpenGov software.
•Revised the purchasing policy to strengthen conflict of interest and disclosure provisions.
•Provided “push notifications” to web links for meeting agendas and packets.
•Provide QR coding on zoning notification signs.
1.4 – Communicate thoroughly and
strategically
•Developed a formal communications strategy.
•Established the City as a trusted clearinghouse for factual information.
•Implemented an updated and enhanced City of Colleyville website.
Goal 2: Deliver High Quality Core Services
2.1 – Provide responsive, efficient
city services
•Aligned the City’s performance management process and tools to address the Council’s
strategic priorities.
2.2 – Recruit and retain a highly
qualified workforce
•Assured adequate staffing level in strategic departments.
•Provided opportunities for the professional development and growth of City staff.
•Implemented the recommendations of the Classification and Compensation Committee.
2.3 – Effectively leverage information
technology
•Implemented an electronic City Council voting system.
2.4 – Demonstrate stewardship of
public resources
•Restructured water rates.
•Provided property tax relief.
•Justified tax revenues in excess of the legal effective tax rate.
•Developed a CIP Plan for the use of TIF district revenue.
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Strategies Objectives Completed / Best Practices Adopted
Goal 3: Assure Adequate Infrastructure
3.1 – Upgrade the condition of major
roads and neighborhood streets
•Accelerated the street capital program.
•Managed SH26 project impacts.
•Improved the Glade Road design.
•Updated the City’s pavement condition assessment.
•Articulated a methodology for prioritization of street projects.
3.2 – Ensure regular replacement of
water and wastewater facilities
•Funded needed water and wastewater system updates and maintenance.
3.4 – Thoroughly plan for future
capital investments and associated
costs
•Annually reviewed and updated the five year Capital Improvement Program.
Goal 4: Enable Responsible Development
4.1 – Protect Colleyville’s semi-rural
residential character
•Improved the Comprehensive Plan.
4.2 – Encourage compatible
commercial growth
•Prepared an economic development strategy.
4.3 – Adopt best-practice planning
and development processes that
maintain Colleyville standards
•Restructured Planning & Zoning process to improve effectiveness.
4.1 – Protect Colleyville’s semi-rural
residential character
•Improved the Comprehensive Plan.
4.2 – Encourage compatible
commercial growth
•Prepared an economic development strategy.
34
Strategies Objectives Completed / Best Practices Adopted
Goal 5: Safeguard Colleyville’s Identity
5.1 – Create and sustain an
identifiable Colleyville brand
•Undertake an evaluation of the city’s existing branding standards.
•Develop any additional brand standards the Council may direct.
5.2 – Support a variety of events,
concerts and celebrations
•Evaluated all existing community events and updated and augmented them as
appropriate.
5.3 – Provide attractive, facilities for
leisure and recreation
•Develop a sidewalk policy and implementation plan
5.4 – Actively seek public-private
partnerships
•Explore future opportunities to use hotel occupancy taxes to fund initiatives
Goal 6: Govern Effectively
6.1 – Articulate a compelling vision
and direction for the community
•Periodically reviewed and updated the Colleyville vision, mission, goals, strategies and
objectives.
•Established annual operating and budget priorities consistent with the overall vision.
6.2 – Establish and enforce a culture
of mutual trust and respect
•Define and document ground rules for Council / staff relations
•Establish and document ground rules for staff support and assistance to appointed
committees
•Sponsor an annual staff and volunteer recognition event
6.3 – Ensure the clarity of City Council
and staff roles and responsibilities
•Provided periodic governance orientation and training for Council, staff, boards and
committees.
•Expected staff to provide professional, non-political advice and opinions to policy makers.
•Amended City Council rules and procedures to require City Council orientation, training
and vision work session within 60 days of seating a new City Council.
6.4 – Foster our shared values •Implemented the updated values throughout the organization.
6.1 – Articulate a compelling vision
and direction for the community
•Periodically reviewed and updated the Colleyville vision, mission, goals, strategies and
objectives.
•Established annual operating and budget priorities consistent with the overall vision.