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PUBLIC NOTICE
COLLEYVILLE PUBLIC LIBRARY BOARD
AGENDA
APRIL 9, 2007
7:00 P.M.
COLLEYVILLE PUBLIC LIBRARY
110 MAIN STREET
I. Call to Order
II. Approval of March 5, 2007 Minutes
III. Librarian's Report
A. Monthly Statistics
B. Donations
C. Programs
IV. North Texas Regional Library System Assembly Meeting Report - March 22, 2007
V. Library Long Range Plan Final Draft
VI. Friends of the Colleyville Public Library Report
VII. Colleyville Public Library Foundation Report
VIII. Next Meeting Date
IX. Suggested Items for Future Meetings
X. Citizen Comments*
XI. Adjournment
*(This time is allocated for citizens to informally address the Board on matters on the agenda that
require no formal action. Each presentation will be limited to a maximum of five (5) minutes.
Board members may not respond to citizens who speak regarding matters not on the agenda.)
I certify that this notice was posted on the bulletin boards at City Hall on Thursday, April 5, 2007,
at 5:00 p.m.
~~ to. ~
Mary E. Rodne
Library Director
COLLEYVILLE PUBLIC LIBRARY
BOARD MINUTES
March 5, 2007
I. CALL TO ORDER - Chair Nancy Eytcheson called the meeting of the
Colleyville Public Library Board to order at 7:03 p.m.
ROLL CALL - Members present: Pat Jones, Karen Birkes, Nancy Eytcheson,
Susan Potter, Richard Roxburgh and Carol Wollin
Members absent: Mary Alice Rippe
Alternates present: Nancy Bowen
Alternates absent: Dennis Healy
Ex-Officio Members present: Ginny Tigue, Ret Stansberger and Nancy
Coplen
Ex-Officio Members absent: Mayor David Kelly, Steve Banta and Dr. Larry
Darlage
Council Liaison present: Tony Licata
Staff present: Mary Rodne
II. Approval of February 12, 2007 Minutes - A motion was made by Carol
Wollin and seconded by Susan Potter to approve the February 12, 2007
minutes as presented. Motion approved unanimously.
III. LIBRARIAN'S REPORT
a. Monthly Statistics
Library Director Rodne distributed Colleyville Public Library February 2007
Usage Statistics, for review and discussion. Patrons had checked out a
total of 13,741 items, 88 Colleyville residents registered for library cards,
library patron visits totaled 6,593, attendance for programs totaled 800 and
volunteer hours totaled 178.25 hours. Rodne noted that the total
circulation of library materials this year was 15% higher than the total
circulation of library materials last year at this time.
b. Donations
Director Rodne reported that the Library had received a total of $23,785.58
in donations in February. The donations included: $50 from the
Saddlebrook Homeowners Association for the purchase of books in
memory of residents John Colby and John Stanford, $50 from Becky and
AI Prentice for the purchase of books in memory Robert Fontaine, $685.58
from the Friends of the Library for the purchase of a caterpillar display
shelf for children's kits, and $23,000 from the Library Foundation.
c. Programs
Director Rodne reported that the Youth Services Winter/Spring 2007
programs were going very well and that attendance had increased over last
year at this time. It was noted that both story time sessions for the one
and two-year olds were filled and that staff was going to offer a third
session which would be starting on March 8th. Rodne also noted that the
Library was sponsoring a movie matinee during spring break.
IV. LIBRARY LONG RANGE PLAN SECOND DRAFT
Director Rodne presented an overview of the second draft long-range
planning document. The Board reviewed and discussed the revised draft.
Consensus of the Board was overall satisfaction with the document. It was
noted that the Library usage statistics presented in a chart format were very
informative, and the Board agreed that an additional chart depicting Library
activities and resources should be included. Chair Nancy Eytcheson noted
that suggested changes would be incorporated in the third draft of the
document and presented for review, discussion and approval at the April 9,
2007, Library Board meeting.
V. FRIENDS OF THE COLLEYVILLE PUBLIC LIBRARY REPORT
Carol Wollin presented a report for President Mary Alice Rippe. Wollin
reported that the Friends had held a General Meeting and program featuring
Texas Gardening with Master Gardner Ben Oefinger in the Library on
February 15, 2007, and noted that the program had been well received by the
24 in attendance. Wollin added that the Friends of the Library would be
sponsoring a travel program on April 12, 2007, in the Library and that the
Friends would also be recognizing Library volunteers.
VI. COLLEYVILLE PUBLIC LIBRARY FOUNDATION REPORT
President Ginny Tigue reported that the Library Foundation had held a
meeting on February 26, 2007, and that the Board had discussed several
fundraising options for 2007 and the development of a Foundation website.
Tigue added that the Foundation had presented a check to the Library for
$23,000 at the February 20, 2007, City Council meeting. Tigue also noted
that the next Foundation meeting was scheduled to be held on March 26,
2007.
VII. NEXT MEETING DATE
Chair Nancy Eytcheson noted that the next Library Board meeting was
scheduled on April 9, 2007.
VIII. SUGGESTED ITEMS FOR FUTURE MEETINGS
None
IX. CITIZEN COMMENTS
None
X. ADJOURN: A motion was made by Pat Jones and seconded by Karen
Birkes to adjourn the meeting. Motion approved. The meeting of the
Colleyville Public Library Board was adjourned at 7:40 p.m.
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COLLEYVILLE
In celebration of National Library Week
The Colleyville Public Library
presents
eft
lBeRN1A
schooL o~ IRiSh OANce
Bring family and friends to celebrate the beauty and passion of
the Celtic arts including Hibernia Irish dancers, the lilting music
of Irish fiddle and bodhnin, and Scottish pipe and drum.
April 19th, 2007
6:45 p.m.
2nd floor
Colleyville Public Library
110 Main St.
Colleyville, TX 76034
For more information, call 817-503-1150.
FREE fun for all ages! Refreshments will be provided.
COLLEYVILLE
LONG-RANGE PLAN
FY2007 - FY2011
Approved by the Colleyville
Public Library Board
APRIL, 2007
TABLE OF CONTENTS
Executive Summary""" ..........." ........"""" ........"""" ............"""""""""", .............",.. 1
Introduction""""...""""........"""...""""",....""""""",.""".""",.".."""""""""".""", , 2
Charts
Registered Borrowers"".....""",......"""........."""""""......,..",....................""" 2
Patron Visits......."""""..,.."".......,..""...........,."."",..............,.................""""" 3
Library Materials Circulation ,..........""", """",.""", ",.""",.""" """"""""""""" 3
Reference Transactions,..,............""...............................""........,...................., 4
Program Attendance.....,.."...........",..........,....,............."""........""""",.,.,......... 4
Library Activity Summary" ........,.." ..........,." ..........,...."", ......,.."""""""""", ..... 5
Activity and Resource Trends......, ..........""" ..............",.. ........"""""""""", ...... 5
Planning Process."""",.........."......".""....."""""""""""""",......"",...........""""",.... 6
Planning Committee....""."""",...."""" .....""""""""""""", .........."",.."..".""""" 7, 10
Commu n ity Needs.......""""""......""""......"",.........."""""........""............................, 7
SW OT Analysis..",..........."......,..,.........,.."".............................",......,.."""""",........... 8
Library Service Responses / Priorities.............,..................................................,.......... 8
Library Board / Staff Review"""..,.."""",......""""..""""""",....,..""........................"" 8
Developing The Plan......"""".......""..........."".........""",.".,........".........."...."""""".. 9
Writing The Plan"""""............,..",........,..""............................."......"............",.........., 9
Vision / Mission Statements.........,.................,.........................................................,.. 11
Goals
Goal 1 : Current Topics and Titles ....,..,..............................................,........,...., 12
Goal 2: Lifelong Learning .."""",........""""",'.,......"",....""""....................,.." 15
Goal 3: General Information ............................................................................. 18
Goal 4: I nformation Literacy............................................................................. 19
Conclusion"""""""""""....."""""..",."""""""""",."""""..."""............""""""",... 20
II
EXECUTIVE SUMMARY
In January 2006, the Board and staff of the Colleyville Public Library began the
process of developing a Long-Range Plan that would identify the community's
information needs and how the Library could best address those needs,
A Community Planning Committee was formed to guide the planning process,
The Planning Committee included representatives from the community, City
government, and the Library, By using a nationally recognized community-based
planning model, the Committee ensured that the results of the planning process
would be comprehensive, inclusive, bipartisan, and objective, Further, in addition
to the solicitation of subjective input from the constituents served by the Library,
the model mandated the utilization of statistical documentation so that the Library's
existing and future performance could be identified, analyzed, and documented.
The resulting Plan demonstrates that the community has embraced the Library
and responded significantly to its initial services and resources, Indeed, during its
inaugural year, the Library registered over 7,100 borrowers, attracted over 73,000
patrons, and checked out over 102,000 items from its collection, In its two
subsequent years, the Library experienced double-digit increases in all areas with
the exception of staffing and funding which have remained essentially constant.
The statistics reveal that the Library is meeting an array of community needs, But
there is more that can be done, Programs for children, teens, and adults can be
expanded to meet emerging needs, The collection can be diversified and
deepened with the addition of new materials and delivery systems. Reader
services can be expanded to strengthen the Library's role as an information
resource, Technology can be adopted that will make access to the Library's
materials easier for community residents to access. The concept of lifelong
learning can be advocated within the community and residents can be encouraged
to participate more vigorously in their own personal development and enrichment.
Finally, funding and staffing levels can be increased so that the Library can
support the increased level of service that the community expects and deserves,
By implementing the Planning Committee's recommendations, the Library can
become a model of what can be achieved when dedicated people in the
community come together to enhance their quality of life. Moreover, by building on
its existing strengths and providing additional services, the Colleyville Public
Library will fulfill its mission of delivering information to the residents of the
community,
Anytime. Anywhere.
Long-Range Plan - April 2007
1 of 20
INTRODUCTION
MOTIVATION FOR DEVELOPING A NEW PLAN
The foundation for the Colleyville Public Library started February, 1991, when the
City Council, in direct response to citizens' expressed desire for library service in
the City, established the Colleyville Library Study Committee, The task of the
committee was to study library alternatives to meet the current and future
educational, personal, and recreational needs of the community, During the
following decade, a series of long-range planning studies were conducted which
led to the opening of Colleyville's first library on November 24, 2003,
THE COLLEYVILLE PUBLIC LIBRARY
In its first three years of service, the Library has provided significant levels of
service and can celebrate many accomplishments, The Library staff and Board
have been committed to providing responsive library support to the community and
have greatly enhanced the Library's services, collections, and programs, The
overwhelming community support for and response to the Library over the last
three years has encouraged the Library staff and Board to continue pursuing
initiatives that will increase Library use and support.
COMMUNITY UTILIZATION
Use of the Colleyville Public Library has continued to grow each year since its
opening. The following charts indicate the increase in use of the Colleyville Public
Library in its first three years of service,
Registered Borrowers
(Total number of registered library borrowers)
14,000
8,000
12,000
10,000
6,000
4,000
2,000
o
FY04
FY05
FY06
The Registered Borrowers chart (above) shows that in its inaugural year (2003-
2004; FY04), the Library registered 7,165 borrowers. By the end of FY05,
borrowers had increased 22.4%, FY06 totals saw an increase of 35,3% over
FY04,
Long-Range Plan - April 2007
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PATRON VISITS
(Count of patron coming into the Library)
120,000
80,000
100,000
60,000
40,000
20,000
o
FY04
FY05
FY06
The Patron Visits chart (above) displays a measure of traffic through the Library,
During the inaugural year, 73,578 people came to the Library, Through FY05,
visits increased 14%. At the conclusion of FY06, visits had increased 22.3%.
Library Materials Circulation
(Count of items checked out by patrons, books, etc.)
210,000
60,000
160,000
110,000
10,000
FY04
FY05
FY06
The Library Materials Circulation chart (above) measures the 102,165 items
checked-out in the year ending September 2004, By the end of FY05, circulation
had increased 27% over FY04; FY06 circulation increased 42.3% over FY04,
Long-Range Plan - April 2007
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Reference Transactions
(Count of all Reference interactions with public)
40,000
10,000
30,000
20,000
o
FY04
FY05
FY06
The Reference Questions chart (above) measured 3,740 transactions processed
by September 2004, In FY05, transactions increased 82.2% over FY04. By the
end of FY06, questions had increased 85% over the transactions processed in
FY04,
Program Attendance
(Count of all people attending Library programs)
12,000
8,000
10,000
6,000
4,000
2,000
o
FY04 FY05 FY06
The Program Attendance chart (above) shows that 5,267 people attended
Library programs in 2004. Attendance increased by 28.8% in FY05 and by 44,5%
in FY06 compared to attendance in the Library's inaugural year,
Long-Range Plan - April 2007
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Library Activity Summary
(All materials - checked in, checked out, renewed, and holds placed)
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
o
FY04 FY05 FY06
The Library Activity Summary chart (above) shows that the Library staff handled
194,728 material transactions during FY04. This number increased by 26,5% in
FY05 and by 42.2% in FY06 compared to the number of transactions in FY04,
Activities and Resources
18
15
12
9
6
3
0
FY04 FY05 FY06
-+- Collection
___ Circulation
Programs
-*- Patron Visits
---,lIE- Borrowers
--+- Staff
- Hours
The Activity & Resource Trends chart (above) compares selected activities to
available resources, As the trend lines indicated, the availability of resources has
not kept up with the community's utilization of Library services.
[Note: Although actual counts were used to construct the trend lines, the numerical values were adjusted so
that disparate values could be represented in a single chart, As a result, the relationship between services
and resources is accurate; the numbers represented on the chart are not.]
Long-Range Plan - April 2007
5 of 20
As the statistics document and the graphs show, the Library is providing services
that the community has embraced in a very convincing manner, There are double
digit increases in all service areas and it is evident that the Library is addressing
and meeting existing and emerging community needs. It is also evident that
staffing and funding has not kept pace with the Library's commitment to provide
service to the community,
The remainder of this proposal will outline the process that the Library has used to
identify existing, unmet, and emerging community needs, The proposal will also
identify the strategies that the Library has developed to increase its level of service
to the community, Finally, the proposal will identify the resources that will be
required for the Library to provide this higher level of support and become the
resource that the community wants and deserves,
PLANNING PROCESS
When the initial building phase of the Colleyville Public Library was completed, the
Board and staff felt there was a need to create a long-range plan for the Colleyville
Public Library that would provide a strategic framework for the future, The Board
and staff discussed long-range planning options and decided to develop a
strategic plan for the Library, using The New Planning for Results process
designed for public libraries, This planning process was developed by the Public
Library Association of the American Library Association to encourage public
libraries to define their services in light of the needs of the individual communities
being served, The process emphasizes a streamlined, community-based
approach to planning,
The New Planning for Results is built on three assumptions:
Excellence must be defined locally. It results when library services match
community needs, interests, and priorities,
Excellence is possible for both small and large libraries. It rests more on
commitment than on unlimited resources,
Excellence is a moving target. Even when achieved, excellence must be
continually maintained,
Consequently, the process asks key community stakeholders to assess the
community's strengths, weaknesses, opportunities and threats (SWOT), and then
determine how the Library can make a contribution toward achieving the
community vision, To accomplish this task, the Library Board and staff formed a
Planning Committee to launch the Library's planning process.
Long-Range Plan - April 2007
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PLANNING COMMITTEE
The Colleyville Public Library's Planning Committee, consisting of community
members, Library and City staff, and Library board members met for three working
sessions during January and February of 2006 and followed the steps of the
strategic planning process, The meetings were facilitated by a professional
trained in the Planning for Results planning process.
COMMUNITY NEEDS
In the first stage of the planning process, the Committee looked at the community
vision, examined community data, and identified community needs. The
Committee used the Master Plan for the City of Colleyville as a resource document
for basic data and information about the City, In 1998, the City Council had
adopted a Vision Statement as a part of the 1998 Master Plan, and amended it in
2001 and again in 2002, The Planning Committee reviewed this Vision Statement
and determined that, because it had been so recently amended, it still accurately
reflected the current community vision for Colleyville,
Colleyville Master Plan Vision Statement
We, the citizens of Colleyville, are dedicated to preserving and enhancing strong
family and community values, gracious suburban living, natural beauty and
historical settings,
We will foster and manage commercial and residential growth consistent with our
city's resources, infrastructure and services. We will work in partnership with our
school system to provide the best possible education and training for our
following generations, We will promote effective and efficient city management
and elected leadership,
We are committed to the attraction and retention of a professional city workforce
by making the City of Colleyville the "employer of choice" in Northeast Tarrant
County, We will foster and manage commercial and residential growth such that
both will be compatible with each other, with the quality of life objectives and
within the confines of the resources of the City of Colleyville.
We will provide safe, un-congested, visually pleasing roadways and attractive
landscaped residential and commercial environments, We will balance
development with parks and open spaces accessible to all citizens, We will
provide our citizens with a safe community free of pollution, crime and drugs,
We recognize that this vision statement is the ideal on which our community is
shaping its future, Therefore, we the citizens of Colleyville, pledge ourselves to a
program of goal-oriented actions and decision making for the betterment of
Colleyville,
The Colleyville Plan - A General Plan for Growth and Development 2004 - 2025
Long-Range Plan - April 2007
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SWOT ANALYSIS
Next, the Planning Committee assessed the community's Strengths, Weaknesses,
Opportunities and Threats, They compared the results of the SWOT analysis
(current conditions) to the community vision statement (ideal conditions) to identify
the most important needs of the community. The Committee then identified which
of those needs could be addressed by the Colleyville Public Library,
LIBRARY SERVICE RESPONSES
When the community needs were identified, the Planning Committee reviewed a
comprehensive list of thirteen service responses, or distinct ways a library can
serve the public, Following a discussion of the services the Colleyville Public
Library currently provides, the Committee determined which of the service
responses address community needs that the Library can influence,
LIBRARY SERVICE PRIORITIES
The Planning Committee then combined community needs with Library strengths
and suggested the following service priorities for the Colleyville Public Library,
1. CURRENT TOPICS AND TITLES, which emphasizes the Library's role in
fulfilling its users' needs for current information about popular cultural and
social trends and their desire for recreational reading, viewing, and listening
experiences,
2, LIFELONG LEARNING, which focuses on the Library's role in addressing
the desire for its users' self-directed personal growth and development.
3, GENERAL INFORMATION, which focuses on the Library's efforts to meet
the need for information and answers to questions on a broad array of
topics related to work, school, and personal life.
4, INFORMATION LITERACY, which emphasizes the Library's role in
addressing the needs of its users for skills related to finding, evaluating, and
using information effectively.
When the Planning Committee completed this task, their role in the planning
process was completed, The Committee's preliminary recommendations were
forwarded to the Library Board and staff for their input.
LIBRARY BOARD/STAFF REVIEW
In the second stage of the planning process, the Library Board and staff of the
Colleyville Public Library met in March 2006 to review and refine the service
Long-Range Plan - April 2007 8 of 20
priorities recommended by the Planning Committee, The Board and staff
examined the strengths and weaknesses of the Library as well as the opportunities
and threats presented by the recommended service priorities. After consideration
of these issues, the Library Board and staff gave full support to the four service
priorities selected by the Planning Committee, The Library was now ready to start
the third phase of the planning process, development of the plan,
DEVELOPING THE PLAN
In this phase of the planning process, the Library Board and staff considered a
number of key factors in developing the Library's plan. These included:
WI recommendations from the Planning Committee, the Library Board, and
the Library staff
WI demographic projections
WI community development expectations
WI emerging trends affecting the Library's service population
The library planners focused on the first key assumption of the New Planning
for Results - excellence must be defined locally - it results when library
services match community needs, interests, and priorities, This assumption
led planners to set service-level goals for the Library to achieve in the next five
years, National library standards were used as an evaluation tool to measure
how the Colleyville Public Library ranked using these standards, The Library
Board and staff selected several target areas for the Library to focus on in the
next five years using national standards as a benchmark, These included:
establishing secure and increased funding for the Library to develop
collections, staff resources and facility reorganization, With the groundwork
laid for the plan, the Library was ready to move into the last stage of the
planning process,
WRITING THE PLAN
The final stage of the Library's planning process involved writing the plan, First,
Library staff drafted vision and mission statements for the Library based on the
recommendations and services priorities developed by the Planning Committee,
Then, the Library Board and staff identified goals, objectives, and activities to
implement the service priorities, which will serve as the Library's focus for the next
five years, The Library Board reviewed drafts of the plan in February and March of
2007, In April of 2007, the Library's Long-Range Plan for 2007 through 2011 was
approved by the Library Board and forwarded to the City Council for review,
Long-Range Plan - April 2007
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THE PLANNING COMMITTEE
The following members comprised the Colleyville Public Library's Planning
Committee:
Representing the Community:
· Ashlee Welch, Student, Colleyville Resident
· Faye Nedderman, Colleyville Resident, Library Patron
. Gary Taraba, Colleyville Resident, First Library Board President
. Jerome Davis, Member, Colleyville Lions Club
. John Gray, Member, Colleyville Rotary Club
· Lorine Rayburn, Colleyville Resident, Library Patron
. Mary Alice Rippe, Member, Colleyville Friends of the Library, Library Board
· Nancy Coplen, School Board Member, Grapevine-Colleyville ISD
· Ret Stansberger, President, Colleyville Area Chamber of Commerce
Representing the City of Colleyville Council:
. Tony Licata, City Council liaison
Representing the Colleyville Public Library Foundation:
· Ginny Tigue, President, Colleyville Public Library Foundation
Representing the Friends of the Colleyville Public Library:
. Susan Taylor, President, Friends of the Colleyville Public Library
Representing the Colleyville Public Library Board:
. Susan Potter, Library Board member
Representing the City of Colleyville Staff:
· Paul Frederiksen, Assistant City Manager
Representing the Colleyville Public Library Staff:
· Erica Gill, Adult Services Librarian
Other members involved ex officio:
· Nancy Eytcheson, Chair, Colleyville Public Library Board
. Mary Rodne, Library Director, Colleyville Public Library
Planning Committee Trained Facilitator
· Joan Cochran, Retired Verizon Process Manager
Long-Range Plan - April 2007
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COLLEYVILLE
COLLEYVILLE
PUBLIC LIBRARY
VISION STATEMENT
The Colleyville Public Library will be the community's library,
"Anytime. Anywhere."
MISSION STATEMENT
Colleyville residents of all ages will have state-of-the-art library
services, accessible "Anytime. Anywhere." that will:
~ meet their needs for current high-demand topics and titles
~ assist them in their self-directed personal growth and
development opportunities
~ provide the information services needed to answer their
questions
~ develop their skills in finding and using information effectively
Long-Range Plan - April 2007
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[[ GOAL ONE: CURRENT TOPICS AND TITLES
All residents in Colleyville will have access in a timely manner to current, high-
demand, popular materials in a variety of formats, anytime, anywhere, to fulfill their
desire for enjoyable recreational experiences,
Objectives:
1.1 Establish secure and dependable funding to support Colleyville residents'
requests for current, high-demand materials by increasing the allocation of
funding for the Library's materials collection in the Library's General Fund
Budget from 0% to a minimum of 25% by FY 2007/2008; and annually by
supporting opportunities for additional funding,
Action Steps:
./ In the FY 2007/2008 budget process, incorporate funding to support
the Library's collection of materials in the Library's General Fund
Budget on an annual basis,
./ In the FY 2007/2008 budget process, establish the Library's General
Fund budget as the primary source of funding for Library materials
and the Voluntary Library Fund as a secondary source of funding for
library materials, to enhance the Library's materials collection.
./ Annually, continue to support the fund-raising activities of the Friends
of the Colleyville Public Library by providing space for book sales
and other outreach initiatives,
./ Annually, continue support of the major fundraising activities of the
Colleyville Public Library Foundation,
./ Annually, publicize existing donation options (e.g" memorials,
birthday gifts, Adopt-a-Magazine program) and explore new donation
options,
./ On an ongoing basis, designate library staff to identify grant
opportunities and prepare applications.
./ Annually, review current library fee sources and identify new fee
options when feasible,
1.2 On an ongoing basis, at least 70% of library patrons who come to the
Library looking for current, high-demand items will say that they obtained
the items during their visit.
Long-Range Plan - April 2007
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Action Steps:
./ Annually, the Library will allocate funding in the Library's materials
collection budget for book, DVD, audio-book, and digital media lease
plans to provide multiple copies of best-selling materials in high
demand,
./ Annually, library staff will conduct the Materials Availability Output
Measure to determine the percent of successful searches of library
patrons,
./ On an ongoing basis, library staff will enhance the Library's Reader's
Advisory Service to the public by creating bibliographies, suggested
readings lists, etc,
./ During FY 2006/2007, the Library will evaluate the feasibility of
offering electronic service enhancements options such as email
alerts to announce new popular titles,
1.3 Annually, at least 85% of the holds placed on current, high-demand
materials will be filled within 30 days,
Action Steps:
./ On an ongoing basis, Library staff will monitor item hold lists and will
automatically secure an additional copy when the number of holds
per copy of a title exceeds three (3),
./ Annually, library staff will conduct the Document Delivery Output
Measure to determine the percent of requests being tracked that are
filled within 7, 14, and 30 days or longer.
./ During FY 2006/2007, staff will explore the feasibility of offering
email and automated telephone hold notification options for patrons,
1.4 Total circulation of the Library's materials collection will increase by 7%
annually for the next five years, increasing the Library's circulation of items
from 177, 087 to 248,374, or 10 items per capita.
Action Steps:
./ On an ongoing basis, Library staff will use popular demand as a
primary criterion for building a collection that reflects Library user
preferences,
./ On an ongoing basis, Library staff will maintain the Library's existing
collection to identify damaged, worn, and outdated materials that
need to be deleted from collection,
Long-Range Plan - April 2007
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./ Annually, the Library staff will market Library materials by creating a
variety of monthly theme mixed-media displays,
./ During FY 2006/2007, Library staff will explore options such as
display end panels and free standing display furniture to
merchandise library materials.
1.5 Expand the Library's popular materials collection by increasing the total
number of items by approximately 10,924 items each year for the next five
years and by increasing the collection size from approximately 43,378 to
96,000 items, or four (4) items per capita,
[NOTE: This benchmark will place the Library in the 75th percentile based on national library
standards and will significantly improve the quality of the Library's current collection.]
Action Steps:
./ Allocate a minimum of 25% of the Library's annual operating budget
to purchase new materials in a variety of formats selected primarily
on the basis of local demand.
./ Annually, evaluate collection and format use statistics in order to
adjust the corresponding budgets to reflect usage trends.
./ On an ongoing basis, evaluate emerging materials formats for
possible inclusion in the Library's existing collection,
1.6 Increase the total number of Colleyville residents registered for library cards
by at least 5% each year for the next five years to increase the percentage
of residents registered for library cards from 45% to 60%.
Action Steps:
./ Annually, the Library will be visible in the community by setting up
promotional displays at City-sponsored events, school open houses,
homeowner block parties, and other community events, whenever
feasible, to promote Library card sign up and Library services.
./ Annually, the Library will promote library card registration during
National Library Card Sign Up Month in September,
./ By 2008/2009, the Library will offer an online library card application
process,
Long-Range Plan - April 2007
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GOAL TWO: LIFELONG LEAR
Colleyville residents of all ages will have a resource center that provides programs
and materials that address their need for self-directed personal growth and
development opportunities,
Objectives:
2,1 Reorganize the Library's existing space, two levels, 24,000 square feet, and
utilize 100% of available space to provide better support for the Library's
Lifelong Learning Service programs for children and adults by FY
2009/2010
Action Steps:
./ During FY2007/2008, hire a library architect/interior designer to
conceptualize how the Library can be expanded to increase its ability
to provide additional services and how existing space can be
reconfigured to increase its effectiveness. The designer will also be
asked to identify the staffing and funding required to support the
conceptualized.
./ During FY 2007/2008, develop a financial plan to secure funding for
the Library's space reorganization program,
./ During FY 2007/2008, develop a financial plan to support ongoing
operational costs of the Library's space reorganization program,
./ During FY 2007/2008, develop a financial plan to support ongoing
staffing costs of the Library's space reorganization program,
./ During FY 2008/2009, have the library architect/interior designer
develop drawings to show how the concept of expansion and
reconfiguration can be implemented and provide a tentative budget
and timetable for implementation.
2.2 Create exemplary children's programs to foster a lifelong love of reading
and increase first-year program participation by 5% in each of the five (5)
subsequent years.
Action Steps:
./ On an ongoing basis, the Library will provide a variety of programs
for children of all ages, beginning at birth,
./ On an ongoing basis, Library staff will evaluate the children's
programs offered and adjust program offerings to reflect patron
demands.
./ On an ongoing basis, the Library will maintain partnerships with
community schools and school librarians to inform parents and
Long-Range Plan - April 2007
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students of the Library's services and programs that can help in
achieving academic success,
./ During FY 2006/2007, the Library will enhance its Early Learning
Literacy Center for children by purchasing six new computers and
approximately 10-15 new top-rated educational software titles,
./ During FY 2006/2007, the Library will study the feasibility of
developing an after-school Homework Center for school-aged
children that offers a variety of top-rated educational software titles
designed to help students build a well-rounded educational
foundation,
2,3 Create an innovative Summer Reading Program for children of all ages that
will increase first-year program participation by 5% in each of the four (4)
subsequent years,
Action Steps:
./ Annually, the Library will prepare professional quality brochures and
sign materials to promote the Summer Reading Program,
./ Annually, the Library will maintain partnerships with community
school organizations and school librarians to promote the Library's
Summer Reading Program,
./ Annually, the Library will explore opportunities to develop
partnerships with community organizations and local businesses to
promote the Library's Summer Reading Program,
./ During FY 2007/2008, staff will explore the feasibility of offering
online Summer Reading Program registration for patrons,
2.4 Create a Summer Reading Program for adults and teens to foster a lifelong
love of reading and increase first-year program participation by 3% in each
of the four (4) subsequent years,
Action Steps:
./ Annually, the Library will offer and market a Summer Reading
Program for adults and teens.
2.5 Develop and expand adult and teen programs during the non-summer
months that increase first-year participation by 3% in each of the four (4)
subsequent years.
Action Steps:
./ During FY 2006/2007, the Library will launch several new book
discussion program options for adults,
Long-Range Plan - April 2007
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./ On an ongoing basis, the Library will work with the Friends of the
Library to increase the number of programs that appeal to the current
or emerging interest of adults,
./ On an ongoing basis, the Library will provide ongoing programs for
teens such as the Teen Book Discussion and will explore new
programs and activities of interest to teens,
./ During FY 2007/2008, the Library will work with the Parks and
Recreation Department to explore co-sponsored programming
options of interest to senior citizens,
2.6 Establish the Library as the community's cultural center and increase
patron visits to the Library annually by 5% for the next five years,
Action Steps:
./ By the end of FY 2007/2008 the Library will evaluate its current
"customer experience" and target ways that the Library can
transform that "customer experience" to become an even more
customer-centered library, a destination library with an enjoyable,
friendly, and fun environment.
./ During FY 2006/2007, the Library will evaluate its current hours of
operation to assess if the hours reflect user trends and demands,
./ During FY 2006/2007, the Library will evaluate the current staffing
needs required to meet the Library's functional operation
requirements. It is currently anticipated that the existing staffing level
of 7,5 Full-Time Equivalent (FTE) staff members will need to
increase to 10,5 FTE in order to support the Library's higher level of
service, This level of staffing will be clarified and adjusted as
necessary to meet service needs,
[NOTE: Based on national standards (Staff/1,000 population), the anticipated increase in
staffing will place the Library in the 50th percentile, significantly higher than the current
staffing leveL]
./ During FY 2006/2007, the Library will launch a year-round series of
cultural displays and programs that will be continued on an annual
basis,
Long-Range Plan - April 2007
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~ GOAL THREE: GENERAL INFORMATION 11
All Colleyville residents will have access to general information on a broad range
of topics to meet their needs for information and answers to questions related to
personal life, work, and school.
Objectives:
3,1 The number of in-house, telephone and email general information patron
questions answered by Library staff will increase by 5% each year for the
next five years, which will bring the total of questions answered from 33,709
to 43,022,
Action Steps:
./ On an ongoing basis, the Library will provide easy access to one-on-
one general information assistance by having professional librarians
available to assist patrons at adult and youth services reference
desks all hours the Library is open for service.
./ During FY 2006/2007, study the feasibility of scheduling roving staff
to be available to assist patrons at peak times,
3,2 Patron usage of electronic resources will increase by 5% each year for the
next four years,
Action Steps:
./ On an ongoing basis, Library staff will promote the Library's
electronic resources in promotional brochures, during one-on-one
general information assistance, and through the Library's web page.
./ On an ongoing basis, the Library will provide easy access to the
Library's electronic resources in the Library and remotely through the
Library's web page,
3.3 By FY 2010/2011, at least 80% of the patrons who use the Library's general
information resources will indicate that the resources met their needs,
Action Steps:
./ Annually, allocate a percentage of the Library's annual operating
budget for the purchase of new general information materials in a
variety of formats selected primarily on the basis of local demand,
./ Annually, Library staff will conduct Reference Transaction Surveys to
determine the number of patron reference questions that have been
answered,
./ On an ongoing basis, the Library will offer Interlibrary Loan Service
for patrons,
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II GOAL FOUR: INFORMATION LITERACY II
Colleyville residents of all ages will have access to state-of-the-art technology
resources and instruction to develop skills needed to effectively navigate the
current information world,
Objectives:
4.1 Provide ongoing information literacy programs to assist Library patrons in
developing their information skills that will be attended by a minimum of 624
patrons on an annual basis,
Action Steps:
./ During FY 2006/2007, develop and launch hands-on computer
training sessions for patrons on the use of the Library's online
catalog and online databases.
./ During FY 2006/2007, develop and launch hands-on computer
training sessions for patrons on the use of the Library's computers
and software programs,
./ During FY 2006/2007, develop and launch hands-on computer
training sessions for patrons on how to effectively find and use
information on the Internet.
./ On an ongoing basis, the staff will evaluate the Library's information
literacy programs and adjust program offerings to reflect patron
demands,
4,2 Provide one-on-one information literacy assistance to Library patrons in
person, on the phone, and by email so that they can develop their ability to
find, evaluate, and use; increasing patron participation in this service 2%
each year for the next five years,
Action Steps:
./ On an ongoing basis, the Library will provide easy access to one-on-
one information literacy assistance by having professional librarians
or other trained staff available to assist patrons with computer
questions at adult and youth services reference desks during all
hours the Library is open for service,
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CONCLUSION
The Colleyville Public Library is a resource on the move. During its first three
years of operations, the Library has implemented the vision of the City Council by
addressing the information and self-development needs of Colleyville residents.
And the residents have responded! During its inaugural year, more than 7,100
citizens registered as borrowers and more than 102,000 items were checked out
of the Library's collection. In its subsequent two years of operation, the Library
has experienced double digit increases in all of its performance metrics, Clearly
the citizens are pleased with the Library's contribution to enhancing their quality of
life,
But the Library has not been content to rest on its laurels,
As this Long-Range Plan indicates, the Library has identified four (4) major areas
in which it can further impact the lives of Colleyville's citizens, These areas
include: Current Topics and Titles, Lifelong Learning, General Information, and
Information Literacy.
With the continuing support of the City Council, the Board, the Friends, the
Foundation and the residents, the Library is ready to embark on the next phase of
its development. By approving and funding this Long-Range Plan, the City of
Colleyville will ensure that the Library can move to the next level and serve as a
model of what can be achieved when like-minded people come together to
enhance their qualify of life, By so doing, they will also demonstrate, in a dramatic
and verifiable way, that life-enhancing resources can indeed be made available,
Anytime. Anywhere.
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