HomeMy WebLinkAboutColleyville Center-Agenda Packets-8/15/2016City of Colleyville Page 1
City of Colleyville
Colleyville Center
Advisory Committee
Agenda
City Hall
100 Main Street
Colleyville, Texas 76034
817. 503.1000
www.colleyville.com
Monday, August 15, 2016
5:30 p.m.
Colleyville Center
5301 Riverwalk Drive
1. CALL TO ORDER
2. APPROVAL OF MINUTES
May 16, 2016
3. REGULAR AGENDA ITEMS
3a Q3 Performance & Operations Update
4. ADJOURNMENT
I hereby certify this agenda was posted on City Hall bulletin boards Friday, August
12, 2016 by 5:00 p.m.
Leslie Hill
Colleyville Center Manager
A quorum of the Colleyville City Council and/or any other Colleyville Board,
Commission, or Committee may be in attendance at this meeting.
Any matter on this agenda may, at the discretion of the governing body, be
opened for public comment and discussion.
If you plan to attend this public meeting and have a disability that requires special
accommodations, please advise the Colleyville Center Administrative Assistant at
least 48 hours in advance at 817.503.1330, and reasonable accommodations will
be made to assist you.
COLLEYVILLE CENTER ADVISORY COMMITTEE
FY 2016 – SECOND QUARTER MEETING
May 16, 2016
MINUTES
Present: Chair Mark Johnson, Tracy Cutrona, Darla Dennison, Earlene Garvey,
Louis Miller, Fred Mills, Amy Redfearn, Paul Vigiletti, and Tom
Westerman
Strategic Services Manager Adrienne Lothery, Center Manager Leslie Hill
and Center Coordinator Marilyn Gilbert
Absent: Mike Bolton, Adrian Esquivel, Julie George, and Judy Goodwin
1. The Meeting was called to order at 5:35 p.m. by Chair Mark Johnson.
2. The minutes for Q1 2016 were approved as written.
3. A. Colleyville Center Q2 Performance and Operations Update was presented by
Center Manager.
B. Center Manager reviewed the Colleyville Center rental rates for Colleyville
based non-profit organizations and a discussion followed. A vote was taken
and Option 1 was approved for presentation to City Council in July with
increase taking effect October 2016.
C. Committee discussed and approved the updated Colleyville Center Advisory
Committee bylaws.
4. The meeting was adjourned at 6:40 p.m. Next scheduled Advisory Committee
meeting will be Monday August 15.
City of Colleyville Page 1
City of Colleyville
Colleyville Center Advisory
Committee
Agenda Briefing
City Hall
100 Main Street
Colleyville, Texas 76034
www.colleyville.com
Agenda Number 3a Agenda Date 02/15/2016 Number
Type Regular Agenda Items
Department Colleyville Center
Title
Q1 Performance update
Explanation
Center Manager Leslie Hill will provide a presentation regarding performance during
the first quarter.
Attachments
1. CCAC Quarterly Update
Colleyville Center
3rd Quarter Update
Center Advisory Committee
August 15, 2016
Agenda
•FY 2016-Operation Update
•Center Performance Metrics
•Facility
•Marketing
•CCAC Recommended Non-Profit Rate Update
Performance Measures
CENTER DASHBOARD FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
TARGET
FY 2016
YTD Q3
(June 30)
ECONOMIC IMPACT (CLIENTS
USING LOCAL MERCHANTS)57%55%57%59%59%60%60%
COST RECOVERY 78%70%66%81%75%≥ 70%61.1%
CUSTOMER SATISFACTION 98%98%96.3%96.4%97.3%94%95.3%
REVENUE $245,749 $240,000 $246,797 $230,793 $226,901 $256,000 $152,936
TOTAL EVENTS 410 420 386 412 452 420 303
Utilization
FY 2013 FY 2014 FY 2015 FY 2016
YTD
Percent of total events held:
Colleyville residents 9%10%11%14%
Percent of total events held:
Non-residents 41%36%30%26%
Percent of total events held:
Non-profits 44%47%50%55%
Percent of total events held:
City departments 6%7%9%5%
YTD EVENTS BY SEGMENT
BUSINESS MEETINGS
CIVIC
ORGANIZATIONS
SOCIAL
HOA MEETINGS
CITY SPONSORED
30
76
78
104
15
YTD Revenue vs. Expense
$-
$5,000.0
$10,000.0
$15,000.0
$20,000.0
$25,000.0
$30,000.0
$35,000.0
$40,000.0
Oct Nov Dec Jan Feb March April May June July Aug Sept
Revenue
Expense
Cost Recovery
78%70%66%
81%
75%61%
Historical Cost Recovery
Thru July 2016
2011 2012 2013 2014 2015 YTD 2016
FACILITY
•Grand Hall-four shades with safety releases installed
•Dishwasher purchased for catering kitchen
•CWC Charitable Grant-“moonscape” lighting installed east oak trees
•Two security cameras purchased front entrance
•Additional desk top computer has been installed for event staff
95.3 % YTD Customer Satisfaction
Q-3 Customer Survey Highlights
60-Customer surveys returned
50%-Total events
100% -Clients rated overall experience “Excellent”
100%-Clients plan to return to the Center
100%-Clients rated cleanliness of Center “Excellent”
Marketing
Print Advertising
Keller Magazine-6 issues
Rotation of Wedding, Business Ads
Community Newspapers
Region 1 Colleyville
Grapevine
Southlake
Region 2 Keller
Watauga
Westlake
Region 3 Euless
Bedford
North Richland Hills
The Knot Magazine
Spring Summer
Edition
Regional Advertising
Social Media
•Colleyville Center home page will be refreshed by year end to
respond to increased inquiries from mobile device users.
–69% of current contacts are derived from mobile devices
–22% from computers
–Top four lead generators:
1. Referrals
2. Facebook -699 likes
3. Weddingwire.com
4. Colleyvillle.com
5. Google.com
•The Knot-
CCAC Recommended
Non-Profit Rate Update
WEEKDAY ROOM
RENTAL
CURENT NON-
PROFIT RATE
2016-
25%
2018-
20%
SMALL
CONFERENCE
$60 $75 $90
NORTH HALL $80 $100 $120
SOUTH HALL $80 $100 $120
NORTH & SOUTH
COMBINED
$140 $175 $210
ENTIRE BUILDING $300 $375 $450
GARDEN PLAZA $300 $375 $450
COMPARISON-
45% (at one time)
$87
$116
$116
$203
$435
$435