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Home My WebLink AboutColleyville Center - Agenda Packets-2/15/2016City of Colleyville Page 1 City of Colleyville Colleyville Center Advisory Committee Agenda City Hall 100 Main Street Colleyville, Texas 76034 817. 503.1000 www.colleyville.com Monday, February 15, 2016 5:30 p.m. Colleyville Center 5301 Riverwalk Drive 1. CALL TO ORDER 2. APPROVAL OF MINUTES November 16, 2016 3. REGULAR AGENDA ITEMS 3a Q1 Performance update 4. ADJOURNMENT I hereby certify this agenda was posted on City Hall bulletin boards Friday, February 12, 2015 by 5:00 p.m. Leslie Hill Colleyville Center Manager A quorum of the Colleyville City Council and/or any other Colleyville Board, Commission, or Committee may be in attendance at this meeting. Any matter on this agenda may, at the discretion of the governing body, be opened for public comment and discussion. If you plan to attend this public meeting and have a disability that requires special accommodations, please advise the Colleyville Center Administrative Assistant at least 48 hours in advance at 817.503.1330, and reasonable accommodations will be made to assist you. COLLEYVILLE CENTER ADVISORY COMMITTEE FY 2015 – FOURTH QUARTER MEETING NOVEMBER 16, 2015 MINUTES Present: Chair Mark Johnson, Darla Dennison, Earlene Garvey, Judy Goodwin, Louis Miller, Fred Mills, Amy Redfearn, Paul Vigiletti, and Tom Westerman Strategic Services Manager Adrienne Lothery, Center Manager Leslie Hill and Center Coordinator Marilyn Gilbert Absent: Mike Bolton, Lisa Branscom, Julie George, Sue Anne Martinez and Tevon Taylor 1. The Meeting was called to order at 5:30 p.m. by Chair Mark Johnson. 2. The minutes were approved as written for Q2 and Q3 2015. There was not a quorum at the Q3 meeting on August 17 which delayed the approval of the Q2 minutes. 3a. Center manager reviewed the Colleyville Center’s Q4 results. 3b. Center manager reviewed the services and fees of various venues in north Texas. Discussed the discounts offered by venues for residents, non- profits and military. 4. Meeting was adjourned at 6:45p.m. Next scheduled meeting will be Monday, February 15, 2016. City of Colleyville Page 1 City of Colleyville Colleyville Center Advisory Committee Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3a Agenda Date 02/15/2016 Number Type Regular Agenda Items Department Colleyville Center Title Q1 Performance update Explanation Center Manager Leslie Hill will provide a presentation regarding performance during the first quarter. Attachments 1. CCAC Quarterly Update Colleyville Center Quarterly Update Center Advisory Committee February 15, 2016 Agenda •Welcome -New and Returning Advisory Committee Members •Center History / Philosophy •FY 2016 Q1 Update & Trends •Competitive Research Findings •Advisory Committee Discussion-Non-Profit Rates Colleyville Center History •1998: Opened after 14 years of fundraising by residents, city leaders and civic organizations •$330,000-Citizen and civic group contributions •$2,100,000-Total Construction Budget •2010: $920,000 Renovation to update facility Colleyville Center Philosophy •Provide a high quality, unique facility for citizen and civic use •Provide deeply discounted rental rates to Colleyville citizens and civic organizations •Establish premium rental rates for non-residents and the business community that are consistently competitive in local market •Invest and maintain Center facility, as it is an integral asset to the Colleyville citizens and our community •Cost recovery annual performance goal of 70% FY 2016 Q1 Update •Marketing: •Social Media & Print •Facility: •Technology Upgrade •Outdoor Walkways, Center Site Master Plan (discussion) •New-Dyson hand dryers, Fridge merchandiser •Coming Soon-Replacement dishwasher, increased internet bandwidth Performance Measure Trends CENTER DASHBOARD FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 TARGET FY 2016 YTD ECONOMIC IMPACT (CLIENTS USING LOCAL MERCHANTS)57%55%57%59%59%60%60% COST RECOVERY 78%70%66%81%75%≥ 70%44% CUSTOMER SATISFACTION 98%98%96.3%96.4%97.3%94%93% REVENUE $245,749 $240,000 $246,797 $230,793 $226,901 $256,000 $ 39,294 TOTAL EVENTS 410 420 386 412 452 420 89 Utilization Trends FY 2013 FY 2014 FY 2015 FY 2016 YTD Percent of total events held: Colleyville residents 9%10%11%11% Percent of total events held: Non-residents 41%36%30%34% Percent of total events held: Non-profits 44%47%50%53% Percent of total events held: City departments 6%7%9%2% Utilization vs. Revenue 50% 11% 30% 9% Facility Use NON-PROFIT RESIDENT NON-RESIDENT CITY 17% 9% 72% 2% Revenue NON-PROFIT RESIDENT NON-RESIDENT CITY Competitive Research / Timeline •August 2015 –Advisory Committee request for staff to look at competitive venues •December 2015 –Reviewed research on competitive venues –Advisory Committee recommendation to staff to focus on non-profit rate and present options at February meeting •February 2016 –Discussion and direction from Advisory Committee on any changes Review of Research Findings •42-DFW event venues identified for comparison •3 / 42 –Offer non-profit specific discounts •5 / 42 –Military only discount •Consumer Price Index-Per U.S . Bureau of Labor and Statistics, the CPI for All Urban Consumers, U.S. city annual average, increased 45.4% between 1998 and 2015 Advisory Committee Consideration •Current non-profit rates have been in effect since 1998 •If change is based on Consumer Price Index (CPI) –45% would normalize rates to CPI, but may be too much for one year –Phase-in Options: •25% increase in 2016, 20% increase in 2018 •15% increase in 2016, 15% increase in 2017, 12-15% increase in 2018 –Annual or biennial reviews thereafter to maintain rates Potential Phase-In Option 1 WEEKDAY ROOM RENTAL CURENT NON- PROFIT RATE 2016- 25% 2018- 20% SMALL CONFERENCE $60 $75 $90 NORTH HALL $80 $100 $120 SOUTH HALL $80 $100 $120 NORTH & SOUTH COMBINED $140 $175 $210 ENTIRE BUILDING $300 $375 $450 GARDEN PLAZA $300 $375 $450 COMPARISON- 45% (at one time) $87 $116 $116 $203 $435 $435 Potential Phase-In Option 2 WEEKDAY ROOM RENTAL CURENT NON- PROFIT RATE 2016-15% (rounded to nearest $5) 2017-15% (rounded to nearest $5) 2018-ranges between 12-15% SMALL CONFERENCE $60 $70 $80 $90 NORTH HALL $80 $90 $105 $120 SOUTH HALL $80 $90 $105 $120 NORTH & SOUTH COMBINED $140 $160 $185 $210 ENTIRE BUILDING $300 $345 $400 $450 GARDEN PLAZA $300 $345 $400 $450 COMPARISON- 45% (at one time) $87 $116 $116 $203 $435 $435 CCAC Direction & Next Steps •Any additional options for consideration? •CCAC direction will be required –In order for staff to prepare an agenda item for the next CCAC meeting May 16th and to secure formal Advisory Committee vote •Upon formal recommendation approval by CCAC at May 16th meeting, staff will share at Pre Council meeting on July 12th during the annual discussion of City fees and charges. •Any change recommended by Center Advisory Committee and approved by City Council would be effective (with contracts signed after) October 1, 2016