HomeMy WebLinkAboutColleyville Center Advisory Committee Agenda Packet - 11-16-2015City of Colleyville Page 1
City of Colleyville
Colleyville Center
Advisory Committee
Agenda
City Hall
100 Main Street
Colleyville, Texas 76034
817. 503.1000
www.colleyville.com
Monday, November 16, 2015
5:30 p.m.
Colleyville Center
5301 Riverwalk Drive
1.CALL TO ORDER
2.APPROVAL OF MINUTES
May 18, 2015 and August 17, 2015
3.REGULAR AGENDA ITEMS
3a Colleyville Center Q4 2015 Update
3b Discussion and review of venue comparisons
4.ADJOURNMENT
I hereby certify this agenda was posted on City Hall bulletin boards Friday,
November 13, 2015 by 5:00 p.m.
Leslie Hill
Colleyville Center Manager
A quorum of the Colleyville City Council and/or any other Colleyville Board,
Commission, or Committee may be in attendance at this meeting.
Any matter on this agenda may, at the discretion of the governing body, be
opened for public comment and discussion.
If you plan to attend this public meeting and have a disability that requires special
accommodations, please advise the Colleyville Center Administrative Assistant at
least 48 hours in advance at 817.503.1330, and reasonable accommodations will
be made to assist you.
COLLEYVILLE CENTER ADVISORY COMMITTEE
FY 2015 – SECOND QUARTER MEETING
May 18, 2015
MINUTES
Present: Vice Chair Louis Miller, Lisa Branscum, Darla Dennison, Earlene Garvey,
Julie George, Judy Goodwin, Amy Redfearn, Paul Vigiletti, and Tom
Westerman
Strategic Services Manager Adrienne Lothery, Center Manager Leslie Hill
and Center Coordinator Marilyn Gilbert
Absent: Mike Bolton, Chair Mark Johnson, Sue Anne Martinez, Fred Mills and
Tevon Taylor
1.The Meeting was called to order at 5:30 p.m. by Vice-Chair Louis Miller.
2. The minutes for Q1 2015 were approved as written.
3. Colleyville Center Q2 FY 2015 update was presented by manager Leslie Hill.
4.Committee members introduced themselves to each other as this was the first
meeting attended by some of the new advisory committee members.
5.The meeting was adjourned at 6:50 p.m. Next scheduled Advisory Committee
meeting will be Monday August 17.
COLLEYVILLE CENTER ADVISORY COMMITTEE
FY 2015 – THIRD QUARTER MEETING
AUGUST 17, 2015
MINUTES
Present: Chair Mark Johnson, Louis Miller, Fred Mills, and Amy Redfearn
Strategic Services Manager Adrienne Lothery, Center Manager Leslie Hill
and Center Coordinator Marilyn Gilbert
Absent: Mike Bolton, Michael Cunningham, Darla Dennison, Earlene Garvey,
Julie George, Judy Goodwin, Sue Anne Martinez, Tevon Taylor, Paul
Vigiletti and Tom Westerman
1.The Meeting was called to order at 5:40 p.m. by Chair Mark Johnson.
2.The minutes for Q2 2015 were not approved since a quorum was not present.
3.Center manager presented the Q3 2015 update regarding performance measures,
marketing/operations and competitive analysis project.
4. Meeting was adjourned at 6:15pm. Next scheduled meeting is Monday November
16, 2015.
City of Colleyville Page 1
City of Colleyville
Colleyville Center Advisory
Committee
Agenda Briefing
City Hall
100 Main Street
Colleyville, Texas 76034
www.colleyville.com
Agenda Number 3a Agenda Date 11/16/2015 Number
Type Regular Agenda Items
Department Colleyville Center
Title
Colleyville Center Q4 2015 Update
Explanation
This item allows for Center Manager Leslie Hill to present the Q4 update for fiscal year
2015.
Attachments
1.Colleyville Center Q4 2015 Update
Colleyville Center FY 2015 Report
The intent of this report is to provide an overview of both revenue and expenses, as well as an
event summary of Colleyville Center operations for the period October 1, 2014 through September,
2015.
The information being provided includes:
·Booked Meetings & Events
·Center Annual Performance Metrics
·Facility / Operation Update
MEETINGS-BOOKINGS AND EVENTS – FY 2015 -TOTAL EVENTS - 460
FY 15
Resident 13%
Non-Resident 29%
Non-Profit 49%
City Events 9%
BOOKINGS BY MARKET SEGMENT
FY 15
Resident 58
Non-Resident 135
Non-Profit 227
City Events 40
FY 2015-REVENUE & EXPENDITURE
·Revenue (Actual) – $226,900
·Expenditure (Actual)- $304,240
·Economic Impact – Events Using Local Colleyville Businesses – 59%
·Cost Recovery-75%
·Customer Satisfaction- “Excellent” Rating-97%
FY 2015-FACILITY / OPERATIONAL IMPROVEMENTS/ACCOMPLISHMENTS
· Purchased four serpentine tables
· New Vulcan oven installed - doubling capacity for heating food
· Stove removed for additional space and replaced with energy efficient heating unit
· Replaced landscaping outside ballustrada with drought tolerant plants
· Stage projection unit upgraded to laser unit for better audience visibility
· Installed quick share wireless units for client ease in presentations
· Gained approval from City Council to:
o Hire permanent part-time event coordinator position
o Purchase dishwasher to replace 18 year old broken unit
o Upgrade entire Center technology allowing for more room functionality and revenue
generation
2015-MARKETING/ADVERTISING
Referrals
Personal and networking referrals continue to be the two top primary drivers of leads into the
Center. Over 50 leads are provided to the Center monthly from online inquiries generated
by Wedding Wire, The Knot, and the Colleyville Center Facebook Page. Google search requests
remain the number one reason brides and non-residents call.
Advertising/ Networking:
· Colleyville Area Chamber
o Connection Magazine
o Networking at Luncheon
o Participation in Leadership Colleyville Advisory Council
o Center staff chairing of Empowered Women Event
· Texas Event and Venue Management Luncheons
· The Knot Magazine-Spring & Fall Editions print advertising
· 360 Bridal Magazine-Summer Bridal Edition
· Fort Worth Star-Telegram Bridal Show
CENTER YEAR OVER YEAR HISTORICAL COMPARISON
PERFORMANCE
MEASURES BY
FISCAL YEAR
2011 2012 2013 2014 2015 2016
TARGET
Percent of customer satisfaction "Excellent" ratings 98% 98% 96.30% 96.40% 97.30% > 94%
Number of Events Held 410 420 386 412 452 420 Cost Recovery 78% 70% 66% 81% 75% > 70% REVENUE $245,749 $240,000 $246,797 $230,797 $226,901 $256,000 EXPENSES -* -* $373,201 $283,843 $304,320 $391,162
Percent of events generating economic impact for local business 57% 55% 57% 59% 59% 60%
Percent of events held: Colleyville Residents N/A N/A 9% 10% 13% 14%
Percent of events held: Non-Residents N/A N/A 41% 36% 30% 35% Percent of events held: Non-Profits N/A N/A 44% 47% 50% 45%
Percent of events held: City Departments N/A N/A 6% 7% 9% 6%
* Historical data not available at packet deadline
City of Colleyville Page 1
City of Colleyville
Colleyville Center Advisory
Committee
Agenda Briefing
City Hall
100 Main Street
Colleyville, Texas 76034
www.colleyville.com
Agenda Number 3b Agenda Date 11/16/2015 Number
Type Regular Agenda Items
Department Colleyville Center
Title
Discussion and review of venue comparisons
Explanation
This item allows the opportunity to review and discuss the venue comparisons
prepared by Colleyville Center staff.
Attachments
1.2015 Venue Comparison
Facility
Weekend
Rental
Cost
Profit /
Non-profit
Discounts
Local /
Resident
Discount
Military
Discounts
Senior
Discounts
Seating
Capacity
Rental
Time
allotted
Tables &
Chairs
Included
Catering
Fee
Kitchen
Usage
Fee
Linens
provided
A/V
included?
Preferred
Caterers
only?
Security
required Deposit Alcohol
policy
Other Rental
Items
available
Addison $2,160 no no no no 300 8 hours yes
yes if not
using
preferred -
$8/pp
yes no no
yes-1
officer/100
peeps;$40/
hr - 4 hr
min
$500
No self
serve; TABC
certified -
bring in your
own
Arlington
Convention
Center
$1,750 no no no no 1,800 8 hours yes yes yes no In house
yes -
$50/hour -
4 hr min
90%
catering
Liquor
license
dishware,
glassware
included in
catering
Bass
Performance
Hall
$4,200-
$4,800 no no no no 200 9 - 12 hours yes
$300 if not
using
preferred
no no no $65/hour
non
refundable-
50% of
rental
In house -
no red wine
custom
lighting &
audio
packages
Belltower
Chapel &
Garden
$2,800-
$6,900 no no yes 10%no
200
w/chivari
chairs
Fri-6 hrs;
Sat AM-5
hrs; Sat PM-
7 hrs; Sun-
6 hrs
yes no yes with
fee no no yes
$500
refundable
after event
TABC
certified; no
other
restrictions
candles,
tablescape,
sashes,
runners,
linens, lighting
Bob Duncan
Center
Entire
Building
$1000
weekday;
$2000
weekend
no no no no 500 0-14 hours yes
$100 if not
using
preferred
with
packages no no
only after
10 PM
@$35/hr - 3
hr min
$100-300
Their vendor
only w/$75
fee + $35
permit
C.R. Smith
Museum
varies - see
attached 350 no
Cendera Center $4,200 no no no no 250+10 hours yes
$300 if not
using
preferred
yes with
fee
no but it's
available no yes 1/2 room
rental In house yes
Cleburne
Conference
Center
$1,165
Texas Hall no no no no 256 10 hours yes
$1/per
person +
$25 vendor
permit
yes with
fee yes no yes $550
TABC; $300
refundable
deposit; no
BYOB
podium; dance
floor
Colleyville
Center
$1,800-
$2,200 yes yes no no 250 8 hours yes 15% or $2
per person no no no yes $500 TABC; no
self serve
microphones;
rear screen
projection
system
Delaney
Vineyards $6,800
15-20% at
this time
depending
on day
no no no 300 7 hours yes yes yes $1,000
In house-
min
purchase;ca
n bring in
other alcohol
with
restrictions
Fort Worth
Botanic Garden
$800-
$2,500
50% non
profit no no no 360 4-13 hours yes 10%no no no yes $150
refundable
Allowed
w/approval
piano; bride's
room
Fort Worth
Community
Arts Center
Facility
Weekend
Rental
Cost
Profit /
Non-profit
Discounts
Local /
Resident
Discount
Military
Discounts
Senior
Discounts
Seating
Capacity
Rental
Time
allotted
Tables &
Chairs
Included
Catering
Fee
Kitchen
Usage
Fee
Linens
provided
A/V
included?
Preferred
Caterers
only?
Security
required Deposit Alcohol
policy
Other Rental
Items
available
Granbury
Conference
Center
$2,000 no no no no 400 10 hours yes 10%yes with
fee no
yes - no
self
caterIng
2 officers
@$35/hour
1/2 of
rental
In house -
cash bar
piano; dance
floor; portable
heaters
Grapevine
Concourse $3,800 no no no no 200 8 hours yes yes yes yes no yes 1/2 of
rental
TABC; no
BYOB +
service fee
Hurst
Conference
Center
$55-65/per
person no no no no 200-900 8 hours yes yes yes no
In house +
20%
service fee
yes 25% of
rental In house piano
Irving Arts
Center
coordinator
out of office no no no no 200 8 hours yes no no no no in house
security
beer, wine,
champagne
only; TABC;
Killeen $725 $650 no no no 200 12 hours yes no no no no yes 1/2 of
rental
Maddox-Muse
Center
$3,700-
$5000 no no no no 300 9-12 hours yes $300 no no no yes
McFarland
House & Thistle
Hill
Closed
Mediterranean
Villa
$3,950
(200)--10%-150-300 3 hours yes -- white yes
In house
$7,000 F/B
min for
200
1/100
$45/hour In house
Messina Hof
Winery $16,500 no no no no 175 yes yes yes In house Their wine
provided
5 rooms
2 rooms
rehearsal
NRH Center $1,520-
$2,025 no no no no 325 4 hours yes 10%no yes yes yes In house
Od Bedford
Schoool
$1,200-
$1,800 no no no no 130 8 hours yes
$50
preferred
$100 not
preferred
no yes $500
Paradise Cove $11,750-
$12,750 no no $400 200 included no white no In house 25%
Pavillion at
Sundance
Square
$1,000-
$2,500 no no no no 50 6-12 hours yes
Piazza on the
Green
$2,500-
$3,000 no no 5% of total no 180-325 5 hours yes no no yes yes
In house
$11,000
FB
$19,000
FB
yes
Provided in
fee
F/B
minimum
Piazza in the
Village
$2,500-
$5,000 no no 5% of total no 150-275 3-8 hours yes no no yes yes
In house
$5000-
$15,000
yes If Alcohol In house
minimum
Plano
Convention
Center
$2,400 no no no no 150-1500 8am-12am yes no no yes no In house yes $40/hr.50% of
rental In house
Richardson
Civic Center
$900-
$1,800
$900-
$1,800 no no no 96-360 no no yes yes yes
Robert Carr
Chapel
Ceremony
only
Facility
Weekend
Rental
Cost
Profit /
Non-profit
Discounts
Local /
Resident
Discount
Military
Discounts
Senior
Discounts
Seating
Capacity
Rental
Time
allotted
Tables &
Chairs
Included
Catering
Fee
Kitchen
Usage
Fee
Linens
provided
A/V
included?
Preferred
Caterers
only?
Security
required Deposit Alcohol
policy
Other Rental
Items
available
Ruth Jackson $4,000 no no no no 500 12 hours Yes In house
minimum no white no In House yes
$35/hour $1,000 In house
Southlake
Hilton no no no no 300
5 hours--4
hrs. for
event + 1
hr. setup
yes In house
minimum no yes yes In house In house
Texas Star Golf
Course
$1,200-
$1,450 250-325 7 hours yes yes yes In house In house
The Ashton
Depot
$2,500-
Friday
$3,600 -
Saturday
no no no no 350 5 hours yes yes no yes no
In house
$99-$116/
person+
Included
Included in
per person
F&B services
The Masonic
Center $3,500 no no no no 450 6 hours yes no no no yes no $40/hour $500 No Fee TABC
bartender
4 hours for
setup
The Orchard $3,000-
$8,400 no no no no 200-400 8-10 hours yes yes no $500 In house Thursday
rehearsal
The Speedway
Club
$1,000-
$2,000 no no no no 1400 4 hours yes In house
minimum no white or
black no In house
only yes included In house
only
Timarron
Country Club $5,000 no no no no 100 yes
Included in
house
minimum
no yes no In house In house
Trophy Club
Country Club
$500-
$1,000 no no no no 300 7 hours yes In house
minimum no yes yes no In house
Waxahachie $425-
$3,475 yes yes no no 8 hours yes $1/prsn no no no no yes WPD $200
TABC
bartender
$1/person
surcharge
809 At Vickery $4,250 no no no no 150-250 8 hours yes $200 if not
preferred no no no no yes
$35/hour
TABC
bartender
The Marq S/L no no no no 300 9 hours yes $250 +
15%no white yes no yes if
alcohol yes TABC
bartender
3 hr. photo
session/1 hr
rehearsal