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Home My WebLink AboutColleyville Center-Agenda Packets-8/17/2015City of Colleyville Page 1 City of Colleyville Colleyville Center Advisory Committee Agenda City Hall 100 Main Street Colleyville, Texas 76034 817. 503.1000 www.colleyville.com Monday, August 17, 2015 5:30 p.m. Colleyville Center 5301 Riverwalk Drive 1.CALL TO ORDER 2.APPROVAL OF MINUTES May 18, 2015 3.REGULAR AGENDA ITEMS 3a Colleyville Center Q3 FY2015 Update 3b Discussion of venue market analysis 4.ADJOURNMENT I hereby certify this agenda was posted on City Hall bulletin boards Friday, August 14, 2015 by 5:00 p.m. Leslie Hill Colleyville Center Manager A quorum of the Colleyville City Council may be in attendance at this meeting. Any matter on this agenda may, at the discretion of the governing body, be opened for public comment and discussion. If you plan to attend this public meeting and have a disability that requires special accommodations, please advise the Colleyville Center Administrative Assistant at least 48 hours in advance at 817.503.1330, and reasonable accommodations will be made to assist you. COLLEYVILLE CENTER ADVISORY COMMITTEE FY 2015 – SECOND QUARTER MEETING May 18, 2015 MINUTES Present: Vice Chair Louis Miller, Lisa Branscum, Darla Dennison, Earlene Garvey, Julie George, Judy Goodwin, Amy Redfearn, Paul Vigiletti, and Tom Westerman Strategic Services Manager Adrienne Lothery, Center Manager Leslie Hill and Center Coordinator Marilyn Gilbert Absent: Mike Bolton, Chair Mark Johnson, Sue Anne Martinez, Fred Mills and Tevon Taylor 1. The Meeting was called to order at 5:30 p.m. by Vice-Chair Louis Miller. 2. The minutes for Q1 2015 were approved as written. 3. Colleyville Center Q2 FY 2015 update was presented by manager Leslie Hill. 4. Committee members introduced themselves to each other as this was the first meeting attended by some of the new advisory committee members. 5. The meeting was adjourned at 6:50 p.m. Next scheduled Advisory Committee meeting will be Monday August 17. City of Colleyville Page 1 City of Colleyville Colleyville Center Advisory Committee Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3a Agenda Date 08/17/2015 Number Type Regular Agenda Items Department Colleyville Center Title Colleyville Center Q3 FY2015 Update Explanation This item allows the opportunity for Center Manager Leslie Hill to present the Q3 update for fiscal year 2015. Attachments 1.Colleyville Center Q3FY2015 Update Colleyville Center Center Advisory Committee Meeting Monday, August 17, 2015 AGENDA PERFORMANCE MARKETING / OPERATIONS COMPETITIVE ANALYSIS PROJECT PERFORMANCE MANAGEMENT COLLEYVILLE CENTER FY 2015 TARGET FY 2015 YTD Percent of events generating economic impact for local business 59%59% Colleyville Residents 13%13% Percent Non-Residents 25%24% Percent Non-Profit 54%55% Percent City Generated 8%8% Percentage of cost recovery ≥ 70%80% Percentage of customer satisfaction ratings of “excellent”≥ 94%95.8% Revenue generated from bookings ≥ $256K $181K Number of events held ≥ 420 298 REVENUE & EXPENSES $48,888 $79,058 $53,178 $181,124 $78,390 $68,669 $78,089 $227,484 Q1 Q2 Q3 YTD 2015 Rev Exp $42,161 $66,864 $59,533 $168,558 $118,000 $74,513 $74,228 $266,741 2014 Rev Exp Marketing Online Marketing - Social Media •Facebook-577 likes •15% increase YTD •5 contracts executed •3 Client Reviews 5/5 Rating •Wedding Wire / Martha Stewart •3 contracts executed OPERATION UPDATE •Click share technology installed •Center hosted 2 successful City events –Red White & Sousa –Old Tyme Barbecue COMPETITIVE VENUE ANALYSIS •Have identified 90 Venues in DFW Market •50/55% of Venues to be called •15 key questions •Focus on Rates & Services •Where are the opportunities? •How do we differentiate IDENTIFY OPPORTUNITIES RATE INCREASE? ADDITIONAL SERVICES? SEGMENT NON-PROFIT BUSINESS RESIDENT NON -RESIDENT RATES WEEKENDS WEEKDAYS NEXT STEPS •November 16-Staff to present findings to Advisory Committee with focus on non-profit rates •February-Advisory Committee discussion regarding non-profit rates and other Center opportunities •May -Advisory Committee recommendations finalized •July-Non-profit rate recommendations presented to City Council •September-City Council 1st reading /2nd reading for approval •Rates effective upon Council adoption APPENDIX COLLEYVILLE CENTER PHILOSOPHY COLLEYVILLE CENTER FACTS Colleyville Center Philosophy •Provide a high quality, unique facility for citizen and civic organization socialization and engagement •Provide Colleyville citizens and civic organizations deeply discounted rental rates •Establish premium rental rates for non-residents and business community that are consistently competitive in local market •Invest and maintain Center facility as it is an integral asset to the Colleyville citizens and our community •Cost recovery annual performance goal 70% COLLEYVILLE CENTER FACTS Year opened:1998 Year renovated:2010 Site Owner:City of Colleyville Facility Purpose:Rental Total Site Area:8.8 Acres Total Outdoor Area for Events:5.8 Acres Total On-Site Parking:207 spaces Total Public Facilities on Site:2 Justice and Colleyville Center Total Usable Center Rental Area :8,475 sq. ft. City of Colleyville Page 1 City of Colleyville Colleyville Center Advisory Committee Agenda Briefing City Hall 100 Main Street Colleyville, Texas 76034 www.colleyville.com Agenda Number 3b Agenda Date 08/17/2015 Number Type Regular Agenda Items Department Colleyville Center Title Discussion of venue market analysis Explanation This item allows the opportunity for discussion of conducting a venue market analysis.