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HomeMy WebLinkAboutCelebrate Colleyville-Agenda Packets-5/23/2005 AGENDA COLLEYVILLE CENTER ADVISORY COMMITTEE MEETING FISCAL YEAR 2005 - SECOND QUARTER MONDAY, MAY 23, 2005 5:30 P.M. For the meeting conducted at the Colleyville Center 5301 Riverwalk Drive I. Call to Order II. Review and Approval of February 21,2005 Advisory Committee Minutes III. Review of August 17 and November 8, Marketing Subcommittee Minutes IV. Review and Discussion of Center FY2005 Report - Second Quarter V. Review and Discussion of Annual Fee and Policy Comparison VI. Marketing Subcommittee Update by Subcommittee Chair VII. Adjourn COLLEYVILLE CENTER ADVISORY COMMITTEE FIRST QUARTERLY MEETING - FY 2005 FEBRUARY 21, 2005 MINUTES Present: Chair Bonnie Carroll, Paul Vigiletti, Muriel Havran, Andrew Wayne, Sheryl Black, Pat Jones, Molly Skinner, Mary Michaels, Suzanne Harrington, Rob Rutherford, Mark Johnson, Karen Birkes Assistant City Manager Paul Frederiksen, Center Manager Lin Przybyl Resident Jerry Birkes Absent: Louis Miller, John Gray Council Liaison Rich Hendler 1. Chair Bonnie Carroll called the meeting to order at 5:33 p.m. 2. Chair Bonnie Carroll introduced Assistant City Manager Paul Frederiksen and reappointed and newly appointed members: Karen Birkes was appointed to serve At Large; Molly Skinner was reappointed representing National Charity League: Pat Jones was reappointed representing Colleyville Garden Club: Paul Vigill etti was reappointed serving At Large; Rob Rutherford was reappointed representing Colleyille Lions Club; and Louis Miller was reappointed serving At Large. 3. Minutes for the November 15, 2004 quarterly meeting were approved. 4. The Committee reviewed and discussed the FY 2005 - 1 st Quarter Report for the Center. 5. The Committee had some discussion on Marketing efforts for the Center and a suggestion was made to advertise of the City water bill. Staff will review. 6. The committee unanimously appointed Suzanne Harrington as Chair and Molly Skinner as Vice Chair. The appointments will extend until the first quarter meeting of 2006. 7. Chair Bonnie Carroll adjourned the meeting at 6:15 p.m. COLLEYVILLE CENTER ADVISORY COMMITTEE MARKETING SUBCOMMITTEE MEETING MINUTES AUGUST 17, 2004 6:00 P.M. COLLEYVILLE CENTER Present: Chair Sheryl Black, Andrew Wayne, Mark Johnson Center Manager Lin Przybyl Absent: Advisory Committee Chair Bonnie Carroll Council Liaison Rich Hendler 1. Chair Sheryl Black called the meeting to order at 6:10 P.M. 2. Minutes for the May 10, 2004 meeting were approved as read. 3. The Subcommittee discussed plans for the August 24, 2004 Open House Breakfast. Colleyville resident Carol Bice, volunteered her services as pianist for the event. Video presentations of Center events will run continuously in the Meeting Room, Grand Hall and Gallery. Breakfast menu will consist of standard continental set-up. All Advisory Committee members will be encouraged to attend. 4. Chair Sheryl Black adjourned the meeting at 6:45 P.M. Present: Absent: COLLEYVILLE CENTER ADVISORY COMMITTEE MARKETING SUBCOMMITTEE MEETING MINUTES NOVEMBER 8, 2004 6:00 P.M. COLLEYVILLE CENTER 5301 RIVERWALK DRIVE Chair Sheryl Black Center Manager Lin Przybyl Advisory Committee Chair Bonnie Carroll, Andrew Wayne, Mark Johnson Council Liaison Rich Hendler 1. Chair Sheryl Black did not conduct the meeting due to lack of attendance. MEMORANDUM TO: Paul Fredericksen, Assistant City Manager FROM: Un Przybyl, Colleyville Center Manager tf DATE: May 12, 2005 SUBJECT: Colleyville Center Report - 2nd Quarter FY2005 Background The purpose of this report is to provide a revenue and event summary for the 2nd quarter of FY 2005. Issues The following issues are being considered in marketing and evaluating the Colleyville Center services for the 2nd Quarter of FY 2005: 1. Meetings 2.' Rentals 3. Marketing 4. Customer Service 5. Revenues and Expenditures These considerations are discussed below: Meetings During this quarter of operation, the monthly events range from 55 in January to 43 in March for a total of 148. The rate category with the highest rental usage for this quarter is the local non-profit with 56%, which is a 5% increase over 2nd Quarter last year. The non-local social/business rental use category reflects a 12% decrease over the same quarter last year. The local social increased by 8% and local business increased 4% over FY2004 2nd Quarter. City usage decreased by 6%. Rentals The Center provided accommodations for numermous private events including wedding receptions, birthday parties, anniversary celebrations, and memorial services this quarter. A sampling of events held at the Center this quarter include: ChemCal, Westwood College Graduation, Graham Hart Builders, Gardner Institute, Brown Hearing tests, Affiliated Bank, JB Group, Isis Foundation and the National League of Jr. Cotillion Southlake. Mary Kay, Glocal Ventures and Grapevine Colleyville Southlake Mom's League all hosted events at the Center. Metroport Meals on Wheels continues to hold two luncheons a month and the Arts Council of Northeast Tarrant County continues to present Masterworks Series monthly during this quarter. The City's Parks Department hosted its Dad and Daughter Cinderella Ball and the Colleyville Lion's Club held its Valentine's Dance in February. Sixteen (16) Colleyville Homeowner Association meetings were held at the Center. GCISD hosted several high school sports and club banquets and L.D. Bell High School also held their drill team banquet at the Center. Space was provided for local youth sports registrations, banquets, and several coaches meetings. The Center continues to attract a variety of clients and events, both within the City and surrounding communities in the Metroplex. Marketing According to the surveys received, the number one marketing effort for the Center continues to be our satisfied customer's referrals. During this quarter, the majority of rentals were either referrals from residents or attendees of previous events. Other information sources for the Center included catering referrals, Wedding Pages advertisement, SWB Yellow Page listing and several Internet searches (Yahoo). Advertising efforts for this quarter include an advertisement in the Spring 2005 issue of Bride and Groom Magazine. Included with the ad was a 200-word pictorial and four months of listing on their website. A print ad was included in two issues of Wedding Wishes and Planning Guide and The Center advertised in the Bridal insert for the Alliance Regional Newspapers with distribution of local papers in Colleyville, Southlake, Keller, Roanoke and Justin. The Center continues to receive significant feedback with advertising on www.theknot.com. Staff has been averaging 35 inquires a month via email directly from this source. Bridal advertising continues to bring in significant inquiries and rentals adding to the visibility of the Center for wedding related 2 events. The Center continues advertising in a local meeting planners guide with internet exposure on www.applause.com. Also targeting local meeting planners is a listing in the Ultimate Guide, a downloadable CD guide for meeting planners. Customer Service During this quarter, staff received 31 Customer Satisfaction surveys. Of the 31 surveys, all rated the appearance of the facility as excellent. Thirty (30) rated the staff as excellent. Although the majority of the responses for all categories were excellent, the overall results are as follows: 1. How would you evaluate the appearance of the Colleyville Center? 31- Excellent 2. Were the meeting areas, kitchen and restrooms clean? 31- Excellent 3. How would you evaluate the service received from the staff? 30 - Excellent 1-Good 4. How would you evaluate the table and room set-up? 30 - Excellent 1-Good 5. Was the parking adequate? 27 - Excellent 3 - Good 1-Satisfactory 6. Were the kitchen amenities adequate in meeting your needs? 20-Excellent 3-Good 1-Satisfactory 7 -Not Applicable 7. How would you rate your overall experience? 30-Excellent 1-Good 3 All who responded noted that they would plan another group event at the Colleyville Center. Of the 31 surveys returned, 19 of those had written additional comments. A sampling of comments received were as follows: "Great experience in a beautiful facility". "The staff was professional, friendly, and very efficient.". ''The staff is so "user friendly". "Fantastic for our banquet due to location and beautiful scenery". "Excellent customer focused service throughout the transaction. Nice change for a city run center - thanks definitely will be back." "Everything was perfect" "Business in Colleyville - Room was cold other than that it was great" "It was communicated to me that a caterer off your list would include the 12% in their price. I would suggest you not tell people that because it was not included in our price. It would be better if the client was not expecting that." The comments received from the lessees continue to assist staff in enhancing service levels at the Center. Revenues and Expenditures According to the March Monthly Financial Report, the revenue projection for the FY2005 - 2nd Quarter is $43,750. During this quarter, revenues were 3% above projections and 7% above FY2004 revenues for the same quarter. The actual revenue from a total of 148 rentals was $45,313. including catering and administrative fees of $12,228. Staff has prepared the Expense and Revenue Summary for the period of January 2005 through March 2005. As per the attached summary, expenditures for this quarter were $77,861. which is 2% under projections. Staff has attached a quarterly summary of revenue and expenditures comparing FY2004 to FY2005. Revenues for FY2005 indicate a YTD decrease of 11 % over FY2004. Expenditures for the 2nd Quarter have increased 11 % compared to the same quarter of FY2004 however, expenditures are 16% under projections for the fiscal year. Bookings for the 2nd Quarter of FY2005 were 148 compared to 148, or the same, for 2nd Quarter 2004. 4 Summary During the 2nd Quarter of FY2005, Center revenues maintained a 7% increase over FY2004 2nd Quarter actual revenues. YTD revenues are 4% above annual revenue projections for the year but 11 % behind FY2004 revenues to date. Expenditures for the 2nd Quarter are 16% less than projected for the fiscal year. Staff continues to market the Center with an emphasis on area business and the bridal and reception business. The continued goal of Center staff is to provide excellent customer service, to enhance the marketing program, to meet and exceed revenue projections and operate the department within budget allocations. If you have any questions or need additional information, please contact me. Attachments: Colleyville Center Quarterly Revenue and Booking by Category Colleyville Center Expense and Revenue Summary Colleyville Center Quarterly Revenue Comparison FY04-FY05 5 s.... 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C\l o. ..- 1"--. 0 Ul r-: c? c? c C\I (0 ..- Q) C\I ..- C\l C\I C\l (") a. 617 617 617 617 617 617 X W >Uc.o'" ...>-c 01 a. <30 Q) I1l Q) I1l a.11l:J"S::l Q) o Z 0 , ~ 2 ~ 2 , , ~ en a. Q) en 01 :J ~ "S , C :J , >- I1l 2 ... a. ~ ... I1l 2 .0 Q) ~ C I1l , U Q) 0 '<t > C") 0 C") Z 10- "t C") ~ <3 "a> 0 ~ :::J 0 en 617 10 <:) <:) C\l >- lJ.. I"-- I"-- t-: ..- 0> 617 ..- (0 (0. (") """ ..- 617 (ij (5 f-- QUARTERLY REVENUE AND EXPENDITURE COMPARISONS $70,000.00 $60,000.00 $50,000.00 $40,000.00 $30,000.00 $20,000.00 $10,000.00 $- $120,000.00 $100,000.00 $80,000.00 $60,000.00 $40,000.00 $20,000.00 $- QUARTERLY REVENUE COMPARISON FY2004 - FY2005 10 FY -2005 . FY -2004 I 1 ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER QUARTERLY EXPENDITURE COMPARISON FY2004-FY2005 10 FY -2005 . FY -20041 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER *** Actual Revenues and Expenditures obtained from City Monthly Finance Report MEMORANDUM TO: FROM: Colleyville Center Advisory Committee Paul Fredericksen, Assistant City Manager Un Przybyl, Center Manager .}f DATE: May 12, 2005 SUBJECT: Colleyville Center Annual Fee Review In preparation for FY 2006 budget planning, staff has proceeded with the annual review of current policy and fee schedules. A comparison of local facility fees benchmarked in February 2005 is attached. This comparison indicates Colleyville Center fees are currently in alignment with like-facilities with the exception of weekday Non-Profit rates. Staff, with Advisory Committee recommendation and City Council approval, has implemented fee and/or policy adjustments to all rate categories during the past eight years, with the exception of the weekday Non-Profit category which has remained the same since opening. Due to the large capital investment in this facility and the increasing need to develop revenues to balance operational costs, staff proposes an adjustment be '. made to the weekday Non-Profit rates. As noted in the attached spreadsheet, these fees do not offset facility costs for staffing or utilities for weekday Non-Profit meetings. Staff recommends the Advisory Committee either appoint a subcommittee, or act as the committee, to review the Non-Profit rate structure and make fee recommendations. Attachments: Fee and Policy Benchmark Survey, February 2005 Non-Profit Weekday Assessment :>. c CII '" Q)"E-a ~:J~C\I "(j) m cn~ ~ CJ).5__ _ '- c: C o 0 G) Q) Il)->"'O <:na.W"u; ".' 8 ~ & "E~4t~ ~ (I) 'l"'" C E- J9~~~ en..... ... 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