HomeMy WebLinkAboutCity Council Resolutions (R-04-2329)-03/02/2004
RESOLUTION R-04-2329
A RESOLUTION APPROVING AN ECONOMIC
DEVELOPMENT WORK PLAN
WHEREAS,
the economic development is a primary initiative of the City
Council for FY2004; and
WHEREAS,
the City Council appointed a nine-member Economic
Development Task Force to assist the City in developing an
Economic Development Work Plan for the purpose of creating
an environment and opportunities that promotes expansion
and diversification of Colleyville's retail tax base.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE
CITY OF COLLEYVILLE, TEXAS:
Sec. 1.
THAT the City Council hereby approved an Economic
Development Work Plan, hereby attached as Exhibit "An.
AND IT IS SO RESOLVED.
PASSED BY A VOTE OF S AYES,
o ABSTENTIONS ON THE .:J.,AAJ{
2004.
o NAYS AND
DAY OF ~ a...u:...,
~~~~
Cynthia Singleton, TRMC
Secretary
Charting a Course for Colleyville)s Future
An Economic Development Work Plan
A general slowing of Colleyville's residential development is expected to occur
over the next several years. While residential homebuilding will not come to a
complete end, the focus is expected to shift to specific redevelopment of existing
properties. Economic development has for a number of years been a focus of
attention for Colleyville's elected leaders with this trend adjustment.
Attention to growing the retail sector of the community was given focus as a top
priority for the City Council during its annual planning session held June 2003.
The attention is recognition of the need to expand the tax base (both commercial
and sales), attraction of quality retailers, and assist current retailers. Successful
economic development is not an accident; it is the result of careful planning that
considers a community's needs, wishes, and vision.
Wanting to create a well-crafted plan, the City of Colleyville appointed a nine
member Economic Development Task Force in September 2003. Augmenting
the committee was the appointment of forty adjunct members to assist the main
committee. The group met for ninety days and presented a report of their
findings for City Council consideration in November. The committee looked at
many aspects of Colleyville.
A worksession with the committee and the City Council (held in January 2004)
concluded in key initiatives being focused on for further work efforts. A work plan
was assembled by staff to address the points of discussion and agreement from
the work session on where to proceed in furthering Colleyville's retail
opportunities. The initiatives identified in the work plan are provided in no
particular order. A simple, yet encompassing, vision can be drawn from the work
session discussion:
To create an environment and opportunities that promotes
expansion and diversification of Colleyville's retail tax base.
The strategic planning process for Colleyville is not complete - it has only begun.
Strategic planning is like "a race with no finish line." As the various public and
private organizations in the city begin to flesh out the strategic actions and
attempt to implement them, it will become clear that modifications and
adjustments may be necessary.
Because strategic planning is a long-term process, some of the objectives and
actions will take a number of years to complete. As these work items are met,
there will be undoubtedly new initiatives identified in the years to come. Also,
with the hiring of an Economic Development Director, the work plan may need
modification for additional items and initiation dates.
Economic development activity is often closely associated with aggressive
marketing for "prospect development." However, the percent of commercial sites
limits the opportunity for large retailers. On the other hand, the quality of life,
strong income demographics, and intensive psychographies of the immediate
trade area provide Colleyville with the opportunity to pursue key retailers.
The successful attraction of these retailers is as much about marketing as it is
about creating the proper environment within which these stores can flourish.
Therefore, part of the role of economic development efforts has to be focused on
facilitating a system that is supportive to retail developers and business start-ups.
This requires working closely with city departments, the state highway
department, business interest groups, local educational institutions, and the
business community to create programs and activities as well as the
infrastructure to stimulate retail development.
Maintaining a resilient economy requires planning. While we cannot always
predict economic cycles, we know that City programs should encourage efforts to
increase the opportunities for today's businesses, while expanding the
possibilities for future entrepreneurs. Land use planning, permitting processes,
infrastructure development and related efforts of the City will influence future
business development. This economic development work plan outlines the role
of the City of Colleyville for the next couple of years.
The ultimate success of this community planning process depends on how well
elected officials, staff, businesses, and residents stay committed. The plan by
itself is worthless. Its values lie in each of the stakeholders staying the course.
The City of Colleyville's leadership has taken the first steps towards proactively
responding to the opportunities before the community. The next steps have been
defined, and so the journey begins.
Goal A: Foster an entrepreneurial network promoting innovative and
healthy businesses in Colleyville
Objective #1: To increase the networks and connections among Colleyville
businesses and with regional-state-national businesses and developers/brokers.
Actions: Retain a professional Economic Development Director
Who: City staff
When: Complete by 3rd quarter 2004
Actions: Evaluate operational needs and provide draft budget identifying
staffing and marketing opportunities for FY 2005 expansion
Who: City Staff for Council consideration
When: Complete by 2nd quarter 2004
Actions: Research and prepare an Incentive Policy that is "to beatn for
area cities. It could include abatements, grants, fee waivers, regulatory
streamlining, etc.
Who: City staff for Council consideration
When: Present to Council by 3rd quarter 2004
Actions: Update and expand community profile information on the web
site with emphasis on integrating GIS and property site information
Who: City staff
When: Initiate and continue regular updates by 2nd quarter 2004
Objective #2: Provide a "Business Support Plan" to encourage active networks
and business events in Colleyville
Actions: Develop an easy to use "How To" information packet for
operating a business in Colleyville (starting, expanding or relocating).
Who: City staff
When: Complete by 4th quarter 2004
Actions: Target twelve existing businesses per quarter focusing on
building working relationships between the City.
Who: City Staff
When: Initiate and continue 3rd quarter 2004
Actions: Interview companies that either close or choose not to locate in
Colleyville by focusing on their business decisions.
Who: City Staff
When: Initiate and continue 3rd quarter 2004
Goal B: To support business development through: efficient land use;
effective transportation systems; targeting land (re) development; and
providing adequate infrastructure to the benefit of present and future.
Objective #1: Evaluate the Master Plans to preserve and maintain areas that
allow for commercial uses
Actions: Review the Land Use Master Plan for commercially viable areas
and provide attention to areas that have potential conflict with residential
areas
Who:
When:
Planning and Zoning Commission and City Council
Complete by 3rd quarter 2004
Actions: Prepare report for City Council identifying zoning use tables
(particularly SUP requirements) for commercial activities compared to
area cities
Who:
When:
Planning and Zoning Commission and City Council
Initiate by 4th quarter 2004
Actions: Review the thoroughfare planning standards to support viable
commercial and residential corridors by identifying adequate ROW,
sidewalk-trail opportunities and open space.
Who: Capital Improvement Advisory Committee, Sidewalk Committee,
Parks Board, Planning and Zoning Commission, and City Council
When: Complete by 1 st quarter 2005
Actions: Review zoning standards provided in the "big box" ordinance for
consistencies with other city standards and/or other ways of
implementation through incentive
Who: Planning and Zoning Commission and City Council
When: Complete by 4th quarter 2004
Actions: Review developing incentives to promote developing at higher
requirement standards to foster an environment of creating an "opportunity
for quality by incentives.n
Who: Planning and Zoning Commission and City Council
When: Complete by 4th quarter 2004
Objective #2: Provide aesthetically pleasing corridors to shopping districts that
respond to traffic demands
Actions: Identify transportation corridors with attention to drivability and
landscaping amenities.
Who: City staff
When: Complete by 4th quarter 2004
Goal C: Colleyville's planning, zoning, and permitting process
facilitates sustained and positive development of properties.
Objective #1: Review the development process to strengthen and improve the
efficiency with a goal of eliminating and combining steps
Actions: Coordinate regular meetings with builders, developers,
contractors, and engineers to identify changes in the LDC for flexibility and
common sense in the application of code requirements
Who: City Staff
When: Initiate and continue regular meetings by 2nd quarter 2004
Actions: Convene regular business roundtables with business, civic,
educational, and city organizations to promote active involvement in city
business oversight.
Who: City Staff
When: Initiate and continue regular meetings by 2nd quarter 2004
Actions: Prepare a report identifying opportunities to utilize the internet
and computer technology, where practical, to improve the development
process for both the City and business
Who: City Staff
When: Complete by 4th quarter 2004
Actions: Cross-reference of retired corporate volunteers for assisting start
up businesses
Who: City Staff with support by community business groups
When: Initiate by 3rd quarter 2004 and ongoing implementation
Actions: Prepare an economic development strategic plan
Who: City Staff with support by community business groups
When: Initiate by 3rd quarter 2004 and complete within one year
Goal D: Present an image of Colleyville as a great place to live and do
business
Objective #1: To develop long-term active working relationships between
business organizations, community groups, public agencies and elected
leadership.
Actions: Promote business connections to schools, parks and community
events by encouraging business groups to be actively involved in community
activities and festivals
Who: City Staff
When: Ongoing implementation
Actions: Convene a regular roundtable of business leaders, elected officials
and community groups to discuss current business and job issues, provide a
forum for businesses to express concerns and to strengthen relationships.
Who: City Staff with support from community business groups
When: Initiate by 3rd quarter 2004 and ongoing implementation
Objective #2: Prepare a focused informational program targeted to prospective
retailers, real estate brokers, and developers
Actions: Identify costs to retain a consultant to develop a community
"brandingn and market message for FY 2005 budget funding
Who: City Staff
When: Complete by 3rd quarter 2004
Actions: Retain the Buxton Group or a similar firm to determine the trade
area and corresponding retail spending opportunities for retailers
Who: City Staff with support by consultant
When: Complete by 2nd quarter 2004
Actions: Host and participate in regular brokerage tours promoting retail
opportunities
Who: City Staff with support with area brokers
When: Initiate by 4th quarter 2004 and ongoing implementation
Goal E: Colleyville Boulevard should be redeveloped to maximize its
full potential as a central business corridor.
Objective #1: Review existing land uses and businesses along the SH26 corridor
that are non-conforming for redevelopment opportunities.
Actions: Work with property and business owners to identify specific
opportunities and constraints to improving appearance of buildings
through educational seminars
Who: City Staff
When: Initiate by 4th quarter 2004
Actions: Identify properties that have low maintenance and develop
accompanying regulations by
Evaluating existing regulations
Developing an incentive program to assist costs of
bringing properties into compliance
Who: City Staff
When: Initiate by 2nd quarter 2004
Objective #2: Use the opportunity of highway improvements to seek state-
federal funding to enhance SH26.
Actions: Provide entry signage that provides a "branding" opportunity
Who: City Staff and SH26 Advisory Committee
When: Ongoing implementation as part of SH26 project
Actions: Develop design for landscaping elements along the corridor
Who: City Staff and SH26 Advisory Committee
When: Ongoing implementation as part of SH26 project
Actions: Incorporate greenways and pedestrian corridors along the
corridor with attention of providing cross-connections at key locations
Who: City Staff and SH26 Advisory Committee
When: Ongoing implementation as part of SH26 project
Actions: Identify funding costs for the possible relocation of overhead
utility lines and funding for landscaping
Who: City Staff, City Council and SH26 Advisory Committee
When: Ongoing implementation as part of SH26 project
Actions: Prepare action plan to assist businesses during construction
period minimizing business interruption, maximizing visibility, and consider
zoning regulations to minimize non-compliance
Who: City Staff
When: Initiate by 1 st quarter 2005