HomeMy WebLinkAboutCity Council Resolutions (R-04-2328)-03/02/2004
RESOLUTION R-04-2328
A RESOLUTION APPROVING AN AGREEMENT BETWEEN THE CITY OF
COLLEYVILLE AND THE BUXTON GROUP CONSULTING FIRM TO PREPARE
PHASE 1- RETAIL TRADE AREA DETERMINATION AND PHASE 11- RETAIL
SITE SELECTION AND TENANT ANALYSIS AND RETAIL RECRUITING
PACKAGE TO ASSIST IN DEVELOPING AN ECONOMIC DEVELOPMENT PLAN
WHEREAS,
the FY2004 Budget provides the monies for the City of Colleyville to
develop an Economic Development Plan; and
WHEREAS,
the City Council desires to secure the services of The Buxton
Group Consulting Firm to prepare the demographic analysis to
assist in developing an Economic Development Plan.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF COLLEYVILLE, TEXAS:
Sec. 1.
THAT the City Council hereby approves entering into An
Agreement between the City of Colleyville and The Buxton Group
Consulting Firm to assist in developing an Economic Development
Plan, hereby attached as Exhibit "An.
AND IT IS SO RESOLVED.
PASSED BY A VOTE OF S- AYES, 0 NAYS AND 0
ABSTENTIONS ON THE ~ ~ DAY OF ~..'L 2004.
Cynthia Singleton, TRMC
Secretary
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RESOLUTION R-04-2328
A RESOLUTION APPROVING AN AGREEMENT BETWEEN THE CITY OF
COLLEYVILLE AND THE BUXTON GROUP CONSULTING FIRM TO PREPARE
PHASE 1- RETAIL TRADE AREA DETERMINATION AND PHASE 11- RETAIL
SITE SELECTION AND TENANT ANALYSIS AND RETAIL RECRUITING
PACKAGE TO ASSIST IN DEVELOPING AN ECONOMIC DEVELOPMENT PLAN
WHEREAS,
the FY2004 Budget provides the monies for the City of Colleyville to
develop an Economic Development Plan; and
WHEREAS,
the City Council desires to secure the services of The Buxton
Group Consulting Firm to prepare the demographic analysis to
assist in developing an Economic Development Plan.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF COLLEYVILLE, TEXAS:
Sec. 1.
THAT the City Council hereby approves entering into An
Agreement between the City of Colleyville and The Buxton Group
Consulting Firm to assist in developing an Economic Development
Plan, hereby attached as Exhibit "A".
AND IT IS SO RESOLVED.
PASSED BY A VOTE OF 5" AYES, 0
ABSTENTIONS ON THE ~ ~ DAY OF /7 ~A~'(
NAYS AND
2004.
a
0~~~
Cynthia Singleton, TRMC
Secretary
Bu~ \.[orr
IDentifying Customers
rr Community/D@
2651 South Polaris Drive
FortWorth.TX 76137-4479
Tel: 817-332-3681
Toll Free: 888-2BUXTON
Fax: 817-332-3686
www.buxtonco.com
April 9, 2004
William Lindley
City Manager
City of Colleyville
100 Main Street
Colleyville, TX 76034
Dear Bill:
Enclosed is the signed CommunitylD proposal for the City of Colleyville.
We look forward to partnering with the City of Colleyville are very
excited to get this project underway. In order to do so, I have made
myself available to personally come to City Hall on Monday, April 1ih,
in order to pick up the fully executed agreement and deposit.
I will contact Judy Johnston in order to coordinate a time that is
convenient for you.
If you have any questions, please let me know.
Regards,
Joe
Joseph Fackel
Vice President - Central Region
Community/D.
Proposal
Presented to:
City of Colleyville
March 24, 2004
Prepared by:
Expiration Date:
Joseph F. Fackel
April 15, 2004
CommunitylD@
TABLE OF CONTENTS
Executive Overview
2
Scope of Services
Phase I
Retail Trade Area Determination 3
Phase II
Retail Site Selection Tenant Analysis 4
Retail Recruiting Package 6
Fee and Delivery Schedule 7
Sponsor Requirements 8
Signature Page 9
BU~lf~ton'
IDentifying Customers
CommunitylD@
EXECUTIVE OVERVIEW
Buxton is pleased to present this proposal to the City of Colleyville. The
objective of this proposal is to outline the scope of the research that will produce
critical fact-based information and marketing packages that can be used by City
of Colleyville to proceed with the attraction and expansion of the retail sector. In
this proposal, the term "retail" also includes restaurants.
In Phase I, we will complete an assessment of the retail trade in the City of
Colleyville. This assessment will identify distinct geographic zones of customers
and retail potential. An analysis of the existing retail product demand along with
demographic and psychographic analyses of the households in the community
will determine the opportunities for additional retail trade.
In Phase II, based on the initial Phase I analysis, the City of Colleyville will select
a specific site for further analysis. A drive time trade area will be developed from
the site and the households profiled. This profile will be compared with the trade
area profiles of locations targeted by specific retailers. Approximately twenty (20)
specific retailers will be identified. The existing locations of these retailers in the
region will also be analyzed to measure the household density needed by the
retailer to establish a successful store. A distance study will also be conducted
for each of these target retailers so that they will not negatively affect their
existing stores in the same trade area.
This research will be used to create retail recruitment packages to be used to
attract potential tenants. The marketing package will show the retailer that the
households in the trade area match the retailer's target location household
profile. The marketing package will also include comparisons to existing retail
centers with household profiles similar to the new center, reinforcing the new
center as an opportunity for opening a successful unit. These materials address
specific retailers and can also be used to attract developers to this project.
Buxton provides market research services and economic development
consultation and does not provide engineering services to determine the
suitability of the environment, topography or infrastructure requirements.
We are pleased to present the following outline of the scope of this project for
your consideration. We look forward to your response.
BU1(ton"
IDentiFying Customers
2
CommunitylD@
SCOPE OF SERVICES
PHASE 1- RETAIL TRADE AREA DETERMINIATION
A. Analysis of potential retail zones to include:
. Identification of four (4) potential retail zones to be provided
by the city
· Analysis of the viability for retail development in each
identified zone
B. Analysis of households
· Geocode all households in the zones identified above
. Determine and analyze psychographies of these households
. Segment and profile all households in each of the zones
identified
C. Product Demand Analysis
. Determine average annual household purchases by product
(approximately 400 products)
· Index these purchases to measure product demand
compared to national averages
D. Deliverables
· A written presentation to include:
· Map of the drive time trade area for each selected
zone
· Household profiles based on psychographies
· Product demand analysis for the drive time trade area
· Conclusions and recommendations
BU1(ton"
IOentifying Customers
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CommunitylD@
SCOPE OF SERVICES
PHASE II - RETAIL SITE SELECTION AND TENANT ANALYSIS
A. Analysis of a potential retail center within one of the zones
analyzed in Phase I, which consists of the following:
· Develop Drive Time Trade Area
· Demographic and psychographic profile of households
· Identification of dominant segment households.
· Population density of these segments.
B. Tenant selection and analysis
· Identification of retailers with customer profiles similar to the
household profiles within the Drive Time Trade area
determined in section A above.
· Analyze the effect of sales transfer (cannibalization) by
stores of the same retailer in nearby communities, if
applicable.
· For each targeted retailer, determine the density of the
retailer's dominant segment households in the trade areas
around the retailer's other locations throughout the state and
compare them to the community's dominant segment
household density.
· The City of Colleyville may provide up to ten (10) specific
retailers for analysis and matching purposes in addition to
the twenty (20) retailers identified in Phase II.
BU1'~ton.
IDentifying Customers
4
CommunitylD@
SCOPE OF SERVICES
PHASE II - RETAIL SITE SELECTION AND TENANT ANALYSIS
(continued)
C. Analysis of existing similar retail centers
These retail centers mayor may not be in neighboring
communities and will be selected based on the similarity of the
households surrounding these centers as compared to the
households profiled surrounding the proposed site. This will
better identify retailers that can be successful at this site and
will supplement the profile information when marketing to
these retailers.
D. Deliverables
Research report to include:
· Trade area polygons overlaid on map
· Household profile by Trade Area
· Household profile comparisons to specific retailer's
target area profiles
· Dominant segment household densities
BU1";.IOn"
IDentifying Customers
5
CommunitylD@
SCOPE OF SERVICES
PHASE 11- RETAIL RECRUITING PACKAGE
A. Marketing Binder
We will prepare a Marketing Binder that can be used to market to
potential tenants. This binder will indicate the retail potential that
is determined in the analysis. Marketing Binders are intended to
identify the best tenant mix for the proposed retail center based
on the population contained in the established Trade Area. The
binder will identify the top retail businesses and will include
information to enable the retailer to determine the suitability of
this retail center for their retail concept. The Marketing Binder to
include:
· Property description and trade area map
· Trade area description
· Psychographic trade area household profile and
summaries
· Demographic summaries and graphs illustrating the trade
area
· Recommended retailers with operating names,
addresses, telephone numbers, key executives to contact
and retail classification
B. Retailer Specific Marketing Package
These packages will be used to market the community to the
prospective retail tenant or a retail developer and will include
items from the Marketing Binder in above A. Each package will
address a specific retailer and set forth the research results
illustrating to the retailer the opportunity for opening a successful
unit at this site.
C. Deliverables
· One (1) copy of the Marketing Binder
· One (1) copy of a retailer specific marketing packages
(approximately 20)
Bu}(ton"
IDentifying Customers
6
CommunitylD@
FEE SCHEDULE
FEE FOR SERVICES
In consideration for services rendered by Buxton, the City of
Colleyville agrees to pay Buxton the pre-approved, actual cost of
travel and related out-of-pocket expenses not to exceed $1,000.00
incurred in connection with services performed under this
agreement in net ten (10) days. Fees associated with the
Community/O@ program and its related processes are as below:
Phase I
Retail Trade Area Determination
Phase II
Retail Site Selection and Tenant Analysis
And Retailer Specific Recruitment Packaqe
Total Cost
$60,000.00
A $30,000 deposit is due upon execution of this Agreement. A
progress payment in the amount of $20,000 will be due upon
commencement of Phase II and the balance of $10,000 will be
due upon delivery of the results of this proposal.
Additional Research Services (post analvsis)
The following hourly rates will apply for all services rendered outside the
scope of this Agreement:
CEO/President
Executive/Senior Vice President
Vice President/Director/Manager
GIS Senior Analyst/Analyst
Administrative
$250/hour
$225/hour
$200/hour
$175/hour
$50/hour
Estimated time of completion:
Phase I - 30 business days from the execution of this agreement.
Phase II - 45 business days after Phase I is completed.
BU1(tono
IDentifying Customers
7
CommunitylD@
SPONSOR REQUIREMENTS
PROJECT REQUIREMENTS FOR SPONSOR
In order to complete the CommunitylD@ project in the time schedule presented,
the following must be provided by the City of Colleyville.
A. Project Liaison
· Designate a local Project Manager who will interface with Buxton
during the course of the project.
B. Provide the following materials or reports (all materials will be returned
at the completion of the project)
· Economic planning analysis, community visioning or future
studies.
· Current zoning map.
· Current electronic file of street network, if available
· Maps or plans for any major highway or roadway upgrade or
construction planned in the next five years.
· Most current traffic count reports
· List and locate on map, up to three sites or areas to be analyzed
for desirability for retail or shopping center development after the
completion of Phase I.
· List and locate on map all shopping centers or malls in the city or
ETJ.
· List and locate on map all major national retailers in the city or
ETJ.
· List of any shopping center or national retailers that have
purchased property, but not opened. Indicate if project is under
construction.
. Economic development marketing materials currently used by the
community.
· Ownership of potential retail or shopping center locations may be
required. Do not provide unless specifically requested.
C. Meeting room to accommodate final report session. The sponsor is
responsible for extending invitations to participants. Buxton will provide
all briefing/presentation materials.
BU1{ton.
IDentifying Customers
8
CommunitylD@
SIGNA TURE PAGE
This agreement is between the City of Colleyville and Buxton ("the
Partiesn) for the performance of services described in this proposal. The
Parties further agree that an independent contractor/employer relationship
is created as a result of this agreement. Buxton will not be considered an
agent or employee of the City of Colleyville for any purpose.
The term of this agreement is one (1) year. This agreement may be
terminated by either party at any time upon written notice of 30 days. If
this agreement is terminated, Buxton will be paid for services performed
up to the date the written notice is received.
This agreement shall be administered and interpreted under the laws of
the State of Texas. In order to avoid paying State of Texas Sales and Use
Tax, the City of Colleyville may be required to provide Buxton with a
certificate from the State Comptroller indicating that it is a non-profit
corporation and not subject to State of Texas Sales and Use Tax.
Agreed and accepted this /..'1~ day of ~; -f::' 2004.
Honorable Joe Hocutt CITY COUNCIL APPROVED
Mayor
City of Colleyville APR 6 2004
100 Main t
Colle I Ie, T 76034
Buxton
BU1{ton"
IDentifying Customen
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